Everything Is 20 Percent Off at Tatcha. Here’s What I’d Buy.
I’m a budget-conscious shopper, so, unfortunately, Tatcha’s luxurious products mostly enter my beauty cabinet only when they’re on sale. Blessedly, right now is one of those times. Everything from the Japanese skin-care brand is 20 percent off for its annual Friends & Family sale with the code FRIEND25. Below, I’ve rounded up all the best deals, including top-recommended Strategist items, my own on-sale go-tos, and a few other things I’ve got my eye on. The sale ends on May 26, but it’s always better to shop sooner than later, before things sell out.
Updated on May 15, 2025
I’ve updated this post with Tatcha’s new promo code, FRIEND25.
Deals that I think are the best
Tatcha’s the Dewy Skin Cream is the poster child of Tatcha for a reason: It’s a rich, silky cream that boosts hydration, preps the skin for makeup, and smells heavenly — so it never hurts to buy the classic on sale. The Silk Canvas primer is the smoothest, longest-lasting makeup application you’ll find, and it’s one of my and Rio Viera-Newton’s all-time favorites. And since physical exfoliators are making a comeback, I’d pick up Tatcha’s gentle, dermatologist-backed the Rice Polish Classic while it’s just a smidgen over $50.
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Both our beauty columnist Rio Viera-Newton and writer Tembe Denton-Hurst adore Tatcha’s moisturizer. It’s rich but not heavy and makes a great base for layering products. “Makeup glides over it like a dream,” Viera-Newton says.
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For easy makeup removal and soft, conditioned skin, look to Tatcha’s two-in-one cleanser. Celebrity aestheticians and dermatologists alike applaud its gentle, hydrating ingredients, and former Strategist editor Maxine Builder says its one of her ride-or-die products.
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A rare water mist that actually has noticeable effects on the skin, Denton-Hurst says it’s always worth buying this on sale. “A few spritzes of the botanical-smelling spray and I look fresh out of the aesthetician’s chair,” she says.
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Physical exfoliators are back — harsh beads and granules not included. Ställe Studios founder Elizabeth Grace Hand says many of her new clients enjoy Tatcha’s Rice Polish Classic because its enzymes exfoliate without irritation and dissolve into a nice foam.
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I tried this cleanser once and was hooked. It gets rid of all the dirt on my face without causing that tight, stripping feeling, and the botanicals smell heavenly.
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E.l.f.’s Putty Primer fans, be warned: Once you try this absorbent, buttery-soft formula, it’s very hard to go back to the cheaper dupe. Viera-Newton says it makes foundation go on incredibly smooth and stay in place all day, and I concur.
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If you like your lips plump, hydrated, and, most important, glossy, add this jelly mask to your cart.
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This serum is a great botanical-based retinol alternative. It firms and smooths out wrinkles with hydrating silk proteins and strengthens the moisture barrier with diglucosyl gallic acid.
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Our favorite dermatologist-recommended Japanese eye cream uses silk extract and white peony to seal in moisture and plump up under-eye bags. It also serves as a great primer for concealer thanks to its silky texture.
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All of Tatcha’s formulas are famously lightweight, absorbent, and hydrating, so I imagine this mineral SPF 50 sunscreen follows suit.
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A soothing and moisturizing essence that can add a deep boost of hydration to your everyday routine.
More Memorial Day Sales
- Mustard Made’s Very Last Sale of the Year Is Here
- Lots of Summery Alex Mill Things Are 50 Percent Off
- Lots of Apple Products Are on Sale for Memorial Day
- The Best Memorial Day Furniture Sales
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
