Everything Is 20 Percent Off at Tatcha. Here’s What I’d Buy.

By,a former deals writer at the Strategist.Previously, she was a shopping writer for Refinery29.
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Photo-Illustration: The Strategist; Photos: Retailers

I’m a budget-conscious shopper, so, unfortunately,Tatcha’sluxurious products mostly enter my beauty cabinet only when they’re on sale. Blessedly, right now is one of those times. Everything from theJapanese skin-carebrand is 20 percent off for its annual Friends & Family sale with the code FRIEND25. Below, I’ve rounded up all the best deals, including top-recommended Strategist items, my own on-sale go-tos, and a few other things I’ve got my eye on. The sale ends on May 26, but it’s always better to shop sooner than later, before things sell out.

Updated on May 15, 2025
I’ve updated this post with Tatcha’s new promo code, FRIEND25.

Deals that I think are the best

Tatcha’s the Dewy Skin Creamis the poster child of Tatcha for a reason: It’s a rich, silky cream that boosts hydration, preps the skin for makeup, and smells heavenly — so it never hurts to buy the classic on sale. TheSilk Canvas primeris the smoothest, longest-lasting makeup application you’ll find, and it’s one of my andRio Viera-Newton’sall-time favorites. And sincephysical exfoliatorsare making a comeback, I’d pick up Tatcha’s gentle, dermatologist-backed theRice Polish Classicwhile it’s just a smidgen over $50.

Tatcha The Dewy Skin Cream - 1.7 Oz.
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Tatcha the Silk Canvas Primer
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Tatcha the Rice Polish Classic
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Tatcha The Dewy Skin Cream - 1.7 Oz.
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Both our beauty columnistRio Viera-Newtonand writerTembe Denton-Hurstadore Tatcha’s moisturizer. It’s rich but not heavy and makes a great base for layering products. “Makeup glides over it like a dream,” Viera-Newton says.

Tatcha the Camellia Cleansing Oil
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For easymakeup removaland soft, conditioned skin, look to Tatcha’s two-in-one cleanser.Celebrity aestheticians and dermatologistsalike applaud its gentle, hydrating ingredients, and former Strategist editorMaxine Buildersays its one of her ride-or-die products.

Tatcha Luminous Dewy Skin Mist
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A rare water mist that actually has noticeable effects on the skin,Denton-Hurstsays it’s always worth buying this on sale. “A few spritzes of the botanical-smelling spray and I look fresh out of the aesthetician’s chair,” she says.

Tatcha the Rice Polish Classic
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Physical exfoliatorsare back — harsh beads and granules not included.Ställe Studiosfounder Elizabeth Grace Hand says many of her new clients enjoy Tatcha’s Rice Polish Classic because its enzymes exfoliate without irritation and dissolve into a nice foam.

Tatcha Rice Wash Skin-Softening Cleanser
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I tried this cleanser once and was hooked. It gets rid of all the dirt on my face without causing that tight, stripping feeling, and the botanicals smell heavenly.

Tatcha the Silk Canvas Primer
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E.l.f.’s Putty Primer fans, be warned: Once you try this absorbent, buttery-soft formula, it’s very hard to go back to the cheaper dupe.Viera-Newtonsays it makes foundation go on incredibly smooth and stay in place all day, and I concur.

Tatcha the Kissu Lip Mask
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If you like your lips plump, hydrated, and, most important, glossy, add this jelly mask to your cart.

Tatcha the Silk Serum
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This serum is a great botanical-based retinol alternative. It firms and smooths out wrinkles with hydrating silk proteins and strengthens the moisture barrier with diglucosyl gallic acid.

Tatcha The Silk Peony Line-Smoothing Eye Cream
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Our favorite dermatologist-recommendedJapanese eye creamuses silk extract and white peony to seal in moisture and plump up under-eye bags. It also serves as a greatprimerfor concealer thanks to its silky texture.

Tatcha the Silk Sunscreen
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All of Tatcha’s formulas are famously lightweight, absorbent, and hydrating, so I imagine this mineral SPF 50 sunscreen follows suit.

Tatcha the Essence 5 Fl. Oz.
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A soothing and moisturizing essence that can add a deep boost of hydration to your everyday routine.

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