Prime Day Was Made for Back-to-School Shopping

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Prime Dayis here, and we’re updating this story hourly. To find the best deals in every category, follow all ofour Prime Day coverage.
It may only be the second week of July, but it’s not too early to start thinking about back-to-school shopping — especially given the huge number ofPrime Daydeals on school supplies, backpacks, lunch boxes, water bottles, and shoes and clothing for kids. So I’ve rounded up all the best sales I’ve noticed on gear for kids of all ages, from pens and glue sticks to backpacks and sneakers. (If you’ve got a college-bound student in your life, we’re also trackingPrime Day deals on dorm-room essentials.)
Every product below is marked down by at least 20 percent, though many are marked down even more. I’ve organized products by category so you can skip ahead to exactly what you need or browse through all of the on-sale Sharpies, Post-Its, insulated water bottles, and comfortable sneakers. But you’ve only got a few hours left to shop until Prime Day ends, so don’t dillydally.
School supplies
Whether you’re preparing a 5-year-old for kindergarten or helping your high-schooler pick their electives for senior year, I suggest checking their supply lists now and picking up whatever you can while it’s on sale.

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Backpacks, lunch boxes, and water bottles

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Sparkles and rainbows are a perennial favorite among younger kids. Here’s a discounted mermaid-inspired backpack that’s slightly more minimal than most.

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This backpack has an insulated lunch compartment at the bottom.

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Bigger kids might prefer this Puma backpack that comes in ten colors and is 34 percent off.

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Bentgo makes some of our favorite lunch boxes for kids because they are easy to open, easy to clean, and come in a ton of different sizes, colors, and patterns.
Read more:The Best Lunch Boxes for Kids

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Omie OmieBox
Omie’s bento-style lunch boxes have a unique stainless-steel container that can be used for hot or cold foods.

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PlanetBox Insulated Lunch Bag, Stardust Edition Carry Bag with Pockets for Water Bottle and Snacks
While PlanetBox’s popular stainless-steel lunch containers aren’t on sale at Amazon — the brand is running aPrime Day–adjacent saleonits own site— this cosmic-purple insulated lunch bag is 27 percent off.

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An insulated water bottle for little kids who love bugs.

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My son has been using this water bottle since he was 18 months old, and it’s still working well for him a year later.

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Thermos’s Funtainer is among the most popular kids’ water bottles on the market. This 16-ouncer is an especially good deal at just $14.

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Or here’s a leak-resistant Stanley in a pretty shade of plum, for older kids.
Clothing and accessories

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A pack of neutral pocket tees in a range of sizes that will fit kids from about 1 to 8 years old.

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A nice denim jacket to wear over a sundress on the first day of school.

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Cozy and cute Champion sweats.

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Sneakers with elastic laces that don’t look babyish.

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Levi’s for elementary-schoolers.

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Athletic shorts to buy in bulk.

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A designer kids’ watch to help them learn to tell time.

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Cool kid shoes for kids of all ages.
Teacher gifts
Maybe you’re looking for a “welcome back” gift to start the year off right, or maybe you’re planning ahead for the holidays. Either way, here’s an array of on-sale items that would make goodteacher gifts.

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More Prime Day Deals
- 50 Pairs of Comfy Shoes on Sale This Month From Camper, Hoka, and More
- Just 45 Pairs of Comfy, On-Sale Shoes From Rothy’s, Keen, and More
- This May Be Your Last Chance to Get OG Everlane on Sale
- I Found $16 Old Navy Bikinis and $25 Aerie One-Pieces
The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.







