I’m Tracking All the Best Non–Prime Day Deals

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Prime Dayis here, and we’re updating this story hourly. To find the best deals in every category, follow all ofour Prime Day coverage.
We’re approaching the last gasp ofAmazon Prime Day, which ends at 2:59 a.m. ET; accordingly, we’re keeping close tabs on all the sales and discounts in our extensive coverage of the bestPrime Day deals. That said, if you’d rather spend your dollars elsewhere, or if you’re just a savvy shopper who likes to browse around,plentyof other retailers have gotten in on the frenzy, making this week a summer Black Friday of sorts.
I’ve scoured the internet for the best Prime Day alternative sales, from big competitors like Target and Walmart to Strategist-beloved brands like Everlane and Girlfriend Collective; below, I’ve organized each retailer alphabetically and noted whenever possible when the sale is slated to end. I’ll be updating this article regularly, so check back often to see what else is being marked down right now. Also, make sure you don’t miss a single good sale in the future by signing up for ouremail newsletter.
Deals I personally think are the best
There are lots of deals on this list, but these are the ones I’m eyeing for my own cart. Bike shorts, white button-downs, and ballet flats are all wardrobe staples that would fit seamlessly into my closet — and these are all at least half off. While the discount isn’tquiteas good for the Bathing Culture body wash or the Dune sunscreen, I’ve highly enjoyed using both products and plan to use this opportunity to save a few dollars on a restock. And, finally, I’m working on curating atonal bedscape, and the Company Store’s cotton-voile quilt has lots of gorgeous colors to choose from.
Abercrombie & Fitch
Through July 14, enjoy 25 percent off the Bra-Free Collection and men’s tees, plus 20 percent off almost everything else at Abercrombie & Fitch.
Aerosoles
Aerosoles is taking 50 to 60 percent off a wide range of styles including sandals, flats, and loafers during its Semi Annual Sale. Shipping is lightning fast, too — Strategist newsletter editor Ashley Wolfgang ordered a pair on Wednesday and it’s already out for delivery.
Alpine
Alpine — maker of our favoriteearplugs for sleep— is currently offering 25 percent off sitewide during its Big Deal Days event, with lots of different models designed for travel, parties, and focus.
Anthropologie
Anthropologie is offering up to 30 percent off select summer apparel, accessories, shoes, and beauty for a limited — and unspecified — time, so don’t dillydally.
Away
Until July 11, take 25 percent off bags, luggage, and other travel essentials during Away’s Get Away Days Sale.
Backcountry
Backcountry’s Flash Sale is on now and ends July 11, so if you’re still planning a summer camping trip, you can save up to 70 percent on outdoor gear and apparel.
Balsam Hill
We’ve previously declared that July is the best time tobuy a Christmas tree— and that’s certainly the case with the Balsam Hill Days sale that runs until July 14 and includes lots of twinkly trees that are up to 50 percent off.
Bathing Culture
Bathing Culture’s Warehouse Sale is offering up to 30 percent off sitewide, no code needed. I’ve been especially enamored with the brand’s Cosmic Rainbow towel, which brightened up my windowless bathroom considerably.
Best Buy
Best Buy’s Black Friday in July event runs through July 17 with markdowns on personal devices, appliances, wearable tech, and more. I found a sweet deal on a Dyson vacuum and a generous discount on Samsung’s Frame TV, which can double as a digital art display.
Brooklinen
Until July 11, you can take up to 30 percent off sitewide atBrooklinen’s Big Deals Sale. We recommend both itscozy Super-Plush robeand its lightweightlinen sheets.
Buffy
Buffy is home to some our favorite sleep gear, including anextra-long body pillowand acloudlike comforter, and right now the brand is taking 20 percent off sitewide.
Camper
Camper makes some of “the most comfortable sandals” that multiple Strategist staffers swear by. Right now, lots of the brand’s shoes are up to 40 percent off.
The Company Store
The Company Store is offering 25 percent off sitewide and up to 40 percent off on certain items with the code FLASH25. You’ll find deals on some of our favorite bed and bath staples (including our best-overalldown comforter) until July 13.
Dermstore
Dermstore is taking up to 25 percent off select beauty until July 11. Some highlights include markdowns on Grande Cosmetics and SkinMedica products, plus lots of sunscreen from Vacation, EltaMD and Dune Suncare.
Dôen
There are lots of romantic and summery dresses, skirts, and swimsuits discounted at Dôen’s Online Warehouse Sale, which offers up to 70 percent off select styles.
Everlane
A browse through Everlane’s sale section reveals lots of solid summer staples at extremely good discounts — up to 70 percent off. This lightweight shift dress and these linen boxers seem especially heat-wave-worthy.
Free People
Free People’s sale section is very good right now with lots of cute, covetable clothes up to half off.
Ghia
Ghia’s non-alcoholic aperitifs, spritzes, sodas, and more are currently up to 25 percent off, so now’s the time to restock your bar cart.
Girlfriend Collective
Girlfriend Collective’s Anniversary Sale just ended, but there are several great picks lingering in the sale section, including the brand’s best-selling racer-back bra and leggings.
Hulken
Hulken makes Strategist-staffer-approved bags for schlepping. From now until July 11, you can take 20 percent off sitewide at Hulken when you buy two or more bags, or sign up for their newsletter.
J.Crew
J.Crew’s End of Season Sale will net you up to 40 percent off cashmere (I know it’s hot right now, but you’ll be thanking yourself come fall!). The brand is also taking an extra 40 percent off already-on-sale styles with code SHOPNOW. Just note that many of the items are final sale, so make sure you check the size chart before you buy.
Knix
Knix’s reliably good shapewear, period underwear, and loungewear are up to 50 percent off during the brand’s Warehouse Sale.
Lalo
Through July 15, save 20 percent off sitewide on mealtime, bath time, and playtime favorites from stylish kids’ brand Lalo during its Prime Summer Sale Event.
Lands’ End
Take up to 70 percent off sitewide during the Lands’ End Summer Sale. There are lots of classic summer essentials on offer, like slip-on water shoes and breezy button-downs.

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Lesse
Skin-care brand Lesse — a favorite of celebrities likeAbbi JacobsonandMaggie Holladay— is running a 20 percent off sitewide sale through July 14, the company’s only sale of the year.
Levi’s
Through July 20, Levi’s End of Season Sale has some very good deals – including an additional 50 to 70 percent off sales styles.
Lo & Sons
Lo & Sons is offering up to 50 percent off select travel-ready best sellers during its Jet Set July Sale, from casual cross-bodies to overnight weekenders.
Lululemon
There are lots of deals to be had on activewear like leggings, cropped tanks, outerwear, and accessories at Lululemon’s Summer Scores Sale.
Madewell
Sale items are discounted even more steeply at Madewell’s End of Season Event, with select styles up to 70 percent off using the code SUMMERTIME.
Nomad
Nomad has extended its Anniversary Sale until Monday, July 14, with sitewide savings on tech-y accessories like phone cases, AirTag holders, and a card to help keep track of your wallet.
Nordstrom
Nordstrom’s hotly anticipated Anniversary Sale doesn’t officially start until July 12, but select Nordstrom super-shoppers can access the deals now; you can also browse thepreviewand build your wish list so that you’re ready to check out as soon as your Nordy Club status allows.
PlanetBox
PlanetBox’s Back to School Sale is on now, with up to 50 percent sitewide on sustainablelunch gear.
REI
Lots of dependable outdoors and performance brands like Teva, Vuori, and Patagonia are on sale at REI, where you can save up to 50 percent.
Rothy’s
Rothy’s Final Few Sale has been going strong for a while now, but there are still some worthy pairs available. Sizes are going quickly, so I wouldn’t wait.
Ruggable
Take 20 percent off sitewide with the code EIGHT at Ruggable’s Anniversary Sale. Whether you’re in the market for a wall-to-wall floor covering or a cute little door mat, you can rest easy knowing that all of the brand’s rugs are washable.
Sandy Liang
Get up to 60 percent off coquette essentials like mary janes, charm necklaces, and ruffled purses at Sandy Liang’s End of Season Sale.
The Sill
This week only, enter the code SAVE20 at the Sill to get $20 off any purchase of $100 or more.
Skims
All of Skims’s best-selling Fits Everybody styles, from bodysuits to scoop bralettes, are 30 percent off for a limited time.
Sur La Table
Lots of kitchen essentials are up to 50 percent off during Sur La Table’s Cyber Summer Flash Sale, including favorites from All-Clad, Staub, and Le Creuset.

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Target
Target’s Circle Week Sale runs until July 12, with solid markdowns on bedding, household essentials, kids’ toys, and more.
Therabody
Through July 11, save up to 35 percent off during Therabody’s Prime Day Sale. The brand’s wellness and recovery devices are beloved by celebrities likeSydney SweeneyandMacklemore.
Tuft & Needle
Tuft & Needle’s Flash Sale is offering up to 25 percent off mattresses and up to 30 percent off sleep accessories like pillows and mattress toppers.
Ulta
Ulta’s Big Summer Beauty Sale runs until July 19 and includes up to 50 percent off discounts on Strategist-approved brands like Clinique, Byoma, and Verb.
Universal Standard
From now until July 11, Universal Standard is taking 35 percent off its best-selling linen styles with the code PRIME35.
Vivaia
Plenty of comfortable flats and sandals are up to 50 percent off at Vivaia’s limited-time Season-End Sale.
Walmart
Until July 13, Walmart is offering up to 50 percent off across categories like tech, home improvement, and kitchen.
Wayfair
Wayfair’s Four-Day Flash Sale ends July 11 and includes up to 70 percent off across categories like area rugs, home décor, lighting, and furniture.
More Prime Day Deals
- 50 Pairs of Comfy Shoes on Sale This Month From Camper, Hoka, and More
- Just 45 Pairs of Comfy, On-Sale Shoes From Rothy’s, Keen, and More
- This May Be Your Last Chance to Get OG Everlane on Sale
- I Found $16 Old Navy Bikinis and $25 Aerie One-Pieces
The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.




















































































































































