black friday 2020

All the Best Black Friday Mattress Deals (So Far)

Photo: Allswell

Black Friday is still a few days away — November 27, to be exact — but with all of the mattress deals we’ve been spotting, we wouldn’t blame you if you kicked the holidays off a little early. Lots of Strategist-approved brands are offering some major discounts for Black Friday — and the holiday season, more generally — on mattresses as well as bedding, pillows, and mattress covers. While shopping these sales, we suggest checking out our list of the best mattresses (all of which have been tested by the Strategist team) to see which brand is the best fit for you and the way you sleep.

To make comparing deals a little easier, all prices below are for queen-size mattresses (but every discount is available on other sizes, too). And if your mattress of choice isn’t on this list, keep checking back: We’ll continue to update this post as more holiday deals roll out throughout the month. If you want even more Black Friday sales coverage, check out our running list of all of the best early Black Friday deals.



Allswell is offering 25 percent off nearly everything, including the Strategist-approved Luxe Hybrid Mattress and the Supreme Mattress, with the code TURKEY25. (The brand’s basic model, the Allswell Mattress, is not included in the sale.) Former Strategist editor Margaret Rhodes calls the Luxe “a stellar firm mattress: You’re being good to your spine, but the feel is still comfortable.” The Supreme is also firm, but two inches thicker, thanks to its Euro-style top and additional layer of temperature-regulating foam.

$484 at Allswell Home
with code: TURKEY25


The Aviya Mattress

With code STRAT200, you get $200 off the Aviya Mattress, which former Strategist writer Lori Keong calls “plush yet delightfully bouncy,” due to the innerspring-and-foam construction. “I’d even go so far as to say that sleeping on this changed my perception of what soft-but-supportive means,” she adds.

$999 at Aviya Mattress
with code: STRAT200


Avocado Latex Mattress

Avocado, which uses organic and recycled materials to make what we’ve dubbed the best ecoconscious mattress, is giving customers $200 off its Avocado Latex Mattress with the code STRATAVO. It’s also offering $150 off when you buy a bed frame and mattress with the code BED150, as well as two pillows free with a mattress purchase when you use the code 2FREEPILLOWS. (These codes are stackable, so you can use all three if you want to.)


Bear Mattress
Photo: Courtesy of the vendor

With code STRAT20, Strategist readers will get 20 percent off any of Bear’s three mattresses. Strategist senior writer Karen Iorio Adelson says the ten-inch-thick, all-foam Bear Mattress above is a great pick for athletes. For even more support, you could try the Bear Pro mattress, which is also all-foam but 12 inches thick. According to Strategist contributor Steven John, the brand’s top-of-the-line Bear Hybrid — a foam-and-spring mattress — makes him “fall asleep faster than I have on just about any other mattress I’ve ever tried.” Bear is also throwing in two of its down-alternative Cloud pillows and a sheet set for free with every mattress purchase.

$640 at Bear Mattress
with code: STRAT20

Birch by Helix

Birch Natural Mattress

Using the code STRAT200, Birch is offering $200 off any of its mattresses, which are made with ecofriendly materials. Our deputy editor Maxine described it as “supportive yet plush it is — a dream for a stomach sleeper like me, who tosses and turns throughout the night.” Birch is also throwing in two free Eco-Rest pillows with any mattress purchase.

$1,299 at Birch
with code: STRAT200


Casper Original Mattress

Casper sells several (Strategist-vetted) mattresses, all of which are 15 percent off through December 1. Several members of our staff have tested the brand’s all-foam original mattress, and all say it’s great for just about everyone (except hot sleepers). We’ve called the luxurious Wave Hybrid mattress “a souped-up, premium version of the original Casper,” thanks to its contoured foam and dome-shaped gel pods, which are designed to provide targeted ergonomic support. Casper’s latest offering, the Nova Hybrid mattress, swaps those gel pods for a layer of so-called puff fabric for a softer feel; we slept on it and found it to be a truly “plush mattress that still delivers a decent amount of support.” In addition to 15 percent off its mattresses, Casper is offering customers 30 percent off bundles, and 10 percent off everything else, including pillows, bed frames, and bedding.

$931 at Casper
with code: BLACKFRIDAY

Cocoon by Sealy

Cocoon Chill

Sealy is offering 35 percent off sitewide, including its Cocoon Chill mattress that former Strategist senior editor Simone Kitchens says banished her “usual roll-out-of-bed lower-back creakiness.” 

Eight Sleep

Eight Sleep Pod Pro

For those who want their mattress to do more than provide 40 winks, this smart bed from Eight Sleep can perform a daily health check, automatically adjust the mattress’s temperature according to the climate, and wake you up using gentle vibrations. Right now, the brand is offering an automatic $500 discount for Black Friday, along with a $200 discount on the Pod Pro cover. And if you’re purchasing a mattress, Eight Sleep will automatically give you 20 percent off any accessories (like its eucalyptus sheets, gravity blankets, or mattress protectors) that you add to your cart.

$2,695 at Eight Sleep
with code: AFF150

Emma Mattress

The Emma Mattress

With code EMMABF, Emma Mattress is taking 40 percent off all website purchases and 45 percent off all bundle purchases — which includes a mattress, mattress protector, and pillow — for Black Friday. Strategist writer Louis Cheslaw found the brand’s memory-foam Emma Mattress to be a “solid choice for side-sleepers who get hot easily,” and we’ve called it a nice fit for those who like a softer, all-foam mattress.

$599 at Emma
with code: EMMABF


Helix Moonlight

Helix sells nine different hybrid (or foam-and-spring) mattress options and offers a sleep quiz that helps determine the right one for you. (We haven’t slept on the Moonlight, but the brand describes it as a softer model.) And for the holidays, it’s offering a three-tiered deal: When you spend $600 or more on any purchase, you can get $100 off with the code STRAT100; when you spend $1,250 or more, you can get $150 off with the code STRAT150; and when you spend $1,750 or more, you can get $200 off with the code STRAT200. And should you purchase something using any of the codes, the brand will throw in two microfiber Dream pillows for free.

$899 at Helix
with code: STRAT100

Layla Sleep