22 Japanese Drugstore Beauty Products That You Can Buy on Amazon

By,a senior writer at the Strategist covering beauty, sex toys, and more.She joined the Strategist as an intern in 2018. She covers office goods, sex toys, and beauty and is also a writer for “The Approval Matrix.”
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While there are plenty of wonders to be found in the aisles of yourlocal CVS, things get markedly more interesting when you start exploring thedrugstore offeringsavailable in other countries. Japanese drugstores, for instance, are a treasure trove of tiny facial razors, hydrating lip masks, and bath salts. Luckily, you don’t need to hop on a plane to Kyoto to enjoy the benefits ofJapanese skin-care and makeup, as these days many of the country’s best drugstore products are available on Amazon. Read on for 22 Strategist-approved Japanese drugstore finds, including the cult-favorite Baby Foot, binchotan-infused washcloths, and the country’s top-selling exfoliator.

Shiseido Prepare Facial Razor
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Kathleen Hou, the beauty director at the Cut, wrote anode to these tiny razors backin 2016, calling them the easiest way to “remove peach fuzz, errant chin hairs, or a mustache,” because they have “enough of an edge to remove peach fuzz, yet are not so sharp that they’ll nick you.” You can get three of them — in various shades of pink — for around seven bucks, which is way less than you’d spend at even the most disreputable waxing place.

Nano Cool Mist Spray Facial Mister
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Strategist writerLiza Corsillofound out about this facial mister from her sister-in-law, who is also a makeup artist and uses the gadget to refresh and rehydrate her clients’ skin after applying a full face. Corsillo likens it to a “tiny, portable waterfall” and says it’s a perfect workday pick-me-up come 4 p.m.

Pure Smile Choosy Lip Gel Mask (Set of 5)
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Pure Smile Choosy’s Lip Gel Mask saved Strategist senior writer Karen Iorio Adelson’s dry, cracked lips after a 14-hour flight from New York to Tokyo. The masks are chock-full of “all-star moisturizers,” including vitamin E, collagen, andhyaluronic acid, and this five-pack comes with Adelson’s favorite (peach), as well as the brand’s milk, honey, herb, and fruit flavors.

Baby Foot Exfoliation for Feet Peel
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New YorkMagazine’s literary criticMolly Youngwrote about this “podiatric miracle” way back in 2016. If you are not yet aware of its power, we’ll let Young explain the peel’s appeal: “It’s a product that will make you believe in beauty products again. Because everybody who does Baby Foot undergoes the same cycle of disbelief, repulsion, fascination, and conversion. It never fails to do what it promises to do. There’s a whole Reddit thread to back me up.”

Japanese beauty
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“With a creamy formula that doesn’t melt or slide off your face in humidity or hot office temperatures, this is a great, easy staple,” writes Hou, who put together a guide to the best Japanese drugstore products forthe Cut. “All of the colors are wearable (even the bright pink) and inexpensive enough that you can collect them all.”

Deesse’s Lusse Hair Finishing Cream
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After a few visits to her Japanese hair salon, former Strategist writerLori Keongnoticed that her “damaged,peroxide-nuked hair” started to look flawless and smooth. Her hairdresser’s secret, she discovered, came from “a jar resembling an oversize macaron.” Inside was Deesse’s finishing cream — which contains shea butter, sunflower oil, and hyaluronic acid — which leaves hair shinier and more hydrated.

Lion Neat Foot Sheets
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While drugstore shopping in Japan,Housaw these rectangular stickers — which purport to soothe sore muscles — in almost every person’s basket, whether they were grandmothers or teenagers. She describes them as “like a version of Icy Hot that actually works.”

Cure Natural Aqua Gel
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Writer Jinnie Leetold us about Cure Natural Aqua Gel, the number-one exfoliator in Japan. “Ever since using it, my skin has felt softer, fresher, and even more youthful — never dried out or tight,” she writes, adding that her friends have started referring to her as “Babyface” since she started using it twice a week.

Isehan Heroine Make KISSME Volume UP Mascara
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Afterwriter Risa Needlemanheard “that all the girls (and some of the boys) in Tokyo think American mascara doesn’t evencountas black,” she sent her Tokyo-bound friend on a mission to return with this mascara. And once she got her hands on a tube, she agreed. Our beauty writerRio Viera-Newtonalso picked it up while in Japan, and has this to add: “This stuff does not budge. Seriously — it stays on all day without flaking down your face.”

Japanese beauty
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Makeup artistMunemi Imaitold Hou about theseblotting papers, which promise to remove any excess oil you build up throughout the day without ruining your makeup.

Green Bell Nail Clipper
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Former Strategist editorJason Chenfound this nail clipper while in the Narita airport with 1,700 yen (about $16) burning a hole in his pocket. He “was floored” by “the smoothness of the movement, how ergonomic its handle feels,” and the way the blades “glide through even the gnarliest toenails.” While it is expensive for a nail clipper, Chen says that the cost of “two Chipotle burrito bowls (without guacamole) is a small price to pay for the most precise at-home manicure you’ll ever experience.”

Japanese beauty
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This soothing steam mask “feels like pressing a hot eucalyptus towel from Equinox over your face — a great way to recover from the eye strain of staring at devices and computers all day,” according toHou.

Rohto Cool Eye Drops
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To ensure his “scleras are healthy and white,”writer Or Gothamwill use these “cooling, astringent” Japanese eye drops before work, important meetings, selfies, and first dates. Gotham adds that they not only brighten his eyes, but give “the complexion an overall brightening effect,” too.

Hada Labo Tokyo Age Correcting Eye Cream
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A light, super-hydrating cream that master aestheticianJoomee Songrecommended in our roundup of thebest drugstore eye creams. Hada Labo is unique for its use of super hyaluronic acid, which, according to Song, contains twice the moisture retention capacity of regular hyaluronic acid.

NatureLab. Tokyo Perfect Volume Shampoo
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If you’re looking for an affordable shampoo (that’s particularly great forfine hair), celebrity hairstylist Brit Kenna, the owner ofKennaland Salon, suggests NatureLab Tokyo’s plant-based volumizing shampoo. According to her, it “uses rice protein to build volume and soy protein to add thickness, and also has moisturizing elements that don’t weigh down the hair.”

My Beauty Diary Aloe Vera Soothing Mask
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These are actually Taiwanese, but “they’re super popular in Japan,” according to Rio, which is why she bought a box of them in Tokyo. “This mask is amazing for hydrating and healing any skin issues you may be having,” she promises.

Kikumasamune Sake Skin Lotion High Moisture
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While battling an eczema flare-up abroad,Rio picked up this cream. She admits that although it is not a holy grail forfighting eczema, “when it comes to general hydration and smoothing, the cream did a lovely job.”

Tabino Yado Hot Springs ”Milky” Bath Salts Assortment Pack
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If you want to turn your tub into aJapanese-styleonsenbath, Strategist managing editor Maxine Builder suggests trying these bath salts that will give the water in your tub “a fragrance and a semi-opaque minerality.”

Canmake Perfect Multi Eye Pallet in Shade No. 02
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Rio says she’s “used thismini-paletteevery day since the day I got it” on her trip to Japan. If you love brown eye shadows, “definitely give this a go,” she adds.

Binchotan Charcoal Body Scrub Towel
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This binchotan-infused washcloth “is the perfect fabric for creating a not-too-bubbly lather with your regular body wash,” writesKurt Soller. Plus, he adds that each one has a gentle side and a coarse side “for practical adult exfoliation.”

Bioré UV Aqua Rich Watery Essence SPF 50+
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Houalso loves this sunscreen, which she describes as “one of the least greasy sunscreens [she] has ever tried.” This three-pack will ensure you’re covered now and well into the actual days of summer.

Acnebarrier Protect Spots
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“My sister and I are bothpsychoticallyobsessed with thisserum,” says Rio, who bought four bottles to take home on a recent trip to Tokyo. Rio’s tip is to dab a bit onto a trouble area to flatten particularly pesky blemishes.

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