IntroducingThe Strategist Kids’ Department

Illustration: Eleni Agapis

Strategist parents are a particularly discerning bunch. We’re constantly on the hunt for the best and most-worth-it stuff for the kids in our lives:shopping for our own children(as well as nieces, nephews, classmates, and friends), trackingwhich trends middle-schoolers can’t stop talking about, testing everything fromstrollerstolunch boxes, keeping up withtoy releases, and interviewing experts and fellow parents aboutwhich products are actually useful— and which ones are overblown. Every day, our Slack chat is alight with questions, advice, and observations aboutwhat the tweens are into these days, the games and books our kids are obsessed with, what they want to be for Halloween, and so much more.

That’s why we’re launching theStrategist Kids’ Departmentnewsletter.I’m Jen Trolio, a parent of two and a senior editor at the Strategist, and I’ll be coming to you each week — along with my fellow parent-colleagues and our trusted contributors — to share the products and topics we’re talking about among ourselves. We’ll cover everything from thenon-junky favorswe’re handing out at birthday parties andwhich jeans the teens are buyingto how we’re navigating bigger moments like getting our kids their first smartwatches, figuring outwhich skin-care productsand deodorant they should use as puberty takes hold, and, eventually, preparing them for life after high school (including a possiblemove to the dorms). It takes a village, as they say, and we’re inviting you to ours.

TheStrategist Kids’ Departmentis delivered every Tuesday. Sign up below orby clicking here, so we can send you the best stuff for kids of all ages, vetted by picky parents like us and our even pickier kids

The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.

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• the strategist
• kids and babies
• announcements