I’m a Toy Expert. Here Are the Best Toy (and Easter) Deals at Amazon’s Spring Sale
While scouting Amazon’s Big Spring Sale, the Strategist team has found lots of good deals on everything from beauty products to spring-cleaning stuff to tech (with many of our favorite products ringing up under $50). Most exciting to me, though, are all the goodies on sale for kids and babies. Whether you’re looking to replace your toddler’s too-small sneakers, pick up a cute stuffed animal for a friend’s newborn, or stock up on Easter basket treats, there’s quite an assortment to consider.
Below, I’ve gathered the best deals I could find on toys and kids’ gear and organized them by age group. Each product here is at least 20 percent off, and I have tested many of them myself. The Big Spring Sale runsuntil midnight tonight, but the best things may sell out, so if you see something you like, don’t dillydally.
Deals I personally think are the best
LEGO flowers are popular across a wide range of ages, making this pair of sunflowers an easy spring-themed gift to stock up on whether you have a recipient in mind or not. Yoto audio players rarely go on sale, and both the full-size and the mini are 20 percent off for Prime members; they’re the first thing I would recommend buying before stock runs out. And, finally, there are some great deals on Playmobil toys. About a year ago, my son inherited his older cousin’s Playmobil garbage truck and it has since become one of the most consistently played-with toys in our house. He would lose his mind over the brand’s realistic (and very discounted) fire truck that comes with two figures, a fire hose, a megaphone, a radio, and more.
Babies and toddlers
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There are lots of decently discounted Easter-basket-filler options to sort through. If you’re looking for stories that feature rabbits, senior editor Jen Trolio recommends this classic board book.
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My 2-year-old loves playing with this chunky dump truck in dirt, sand, mud, and water. It’s so cute, made of recycled plastic, basically indestructible, and today it’s 48 percent off.
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These spinner toys will suction to a fridge, the side of a bathtub, an airplane tray table, and lots of other places where you might need to keep a baby busy.
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For little kids who still put everything in their mouths, I suggest this set of beeswax crayons made with food grade pigments.
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This pack of 32-percent-off Play-Doh eggs has enough to plan an entire candy-free egg hunt.
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Toddlers obsessed with trucks will appreciate that this 30-percent-off construction play set set comes with two trucks, ten ounces of dirt compound, brick molds, and traffic cones.
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If you have the space for it, this indoor jungle gym will help especially climb-y toddlers burn off energy when the spring showers hit, and even though it’s a splurge, it’s a great deal at nearly 30 percent off.
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This is a great deal on the Paw Patrol Toniebox starter set. My son uses his Toniebox nearly every day, which gives me some downtime to make dinner or just zone out on the couch.
4- and 5-year-olds
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It’s not particularly Easter-themed, but this little zebra plushie would look irresistibly cute poking its head out of a basket.
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This jungle-themed set of Magna-Tiles is 30 percent off and comes with a hippo, a sloth, a tiger, and a cheetah, plus several building tiles.
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Or, for sparkle obsessives, Crayola’s glittery mini magnetic tiles are also on sale.
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Melissa & Doug Wooden Fold & Go Dollhouse
As a small-space dweller, I love the packable nature of portable dollhouses. This one has been in my guide to the best gifts for 4-year-olds for several years.
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These pop tubes are a classic sensory toy that make a funny crinkly sound when pulled apart, and they’re a total steal at 40 percent off.
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Walkie Talkies are a Strategist favorite gift recommendation because they encourage language development, social skills, and an appreciation for screen-free technology.
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Pretty much all kids love stickers, and this bundle of three sticker books featuring animal habitats, vehicles, and stuff from daily life is perfect for playdates, family trips, or knocking out matching sibling gifts in one go.
6- and 7-year-olds
Squishmallows top the list of coveted toys for kids of all ages. There are good deals to be had on several different varieties, including blind-bag minis, a medium-size cactus cat, and even a bundle of three cute cows.
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Educational Insights Kanoodle 3-D Brain-Teaser Puzzle Game
Kanoodle is similar to Tetris, but instead of fitting blocks together you have to solve 2-D and 3-D puzzles by stacking different shapes. It’s a favorite of Trolio and her two daughters and today it’s just $10.
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Few things sound more relaxing to me than spending an afternoon with your besties painting rocks. This half-off kit comes with everything you need to decorate ten rocks, including glow-in-the-dark and metallic paint.
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Activity books are an underrated gift; the best ones offer entertainment that stretches kids’ imaginations and provides much-needed quiet time for adults. This book contains over 200 puzzles and mazes, now for less than $10.
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Taco vs Burrito
And when you’re ready for something more boisterous, this very on-sale and hilarious game is a perfect family-game-night choice.
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It’s rare to see so many activities cleverly packed into one toy this way, especially for half-price. I think it’s a good buy for the warmer months ahead.
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If you’re thinking it’s time to get your child a tablet, the ten-inch HD Amazon Fire Pro comes with one year of Amazon Kids+, a protective case, and a two-year guarantee. It also allows parents to set screen-time limits and educational goals, and to require approval on any downloads from the App store.
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If you ever played with a Skip-It as a kid, this newer version of the toy will look familiar. It has a light-up, color-changing wheel and is currently on sale for 44 percent off.
8-year-olds and up
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LEGO Daffodils
Here’s a sweet set of LEGO daffodils to pair with the sunflowers above.
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The smallest size of Tamagotchi, the Nano, is the cutest and best for keeping on a keychain or backpack. This Hello Kitty–themed design is a good deal and another great Easter-basket filler.
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JBL speakers are popular for their uncomplicated design and great sound. This little one is just three inches wide and waterproof, and can be hooked onto just about anything.
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Nanoblocks are like Legos, but even smaller. You can find kits to build just about everything, from a pint of beer to Hello Kitty to a miniature replica of Notre Dame. But the Pokémon figures are my favorites by far.
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Got a birthday party coming up? These ice-cream-cone-shaped ball games would make fun party favors.
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Young animé fans will love this vinyl Goku (with a tail), and it currently costs less than ten bucks.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
