I Found All the Best Non–Prime Day Deals at Gap, Lands’ End, and More
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Prime Dayis here, and we’re updating this story hourly. To find the best deals in every category, follow all ofour Prime Day coverage.
We’ve nearly reached end ofPrime Day— the Strategist staff has spent all week combing through sales and discounts to find thevery best Prime Day deals. But if you’ve got the shoppies and like to browse around,plentyof other retailers are getting in on the action with blowout sales of their own. Many of those sales will even continue after Prime Day officially ends.
I’m keeping track of the best Prime Day–alternative sales, from main competitors like Best Buy andWalmartto Strategist-favorite brands likeAwayandLands’ End; below, I’ve organized each retailer alphabetically and noted, if possible, when its sale is slated to wrap up. Several retailers, including Target, Wayfair, and Misen, are stopping their sales the same time as Prime Day — a.k.a.tonight— so if you have your eye on something, I’d suggest checking out sooner rather than later. Others, likeREI,Lululemon, and Ulta will keep the discounts going through July 4 and beyond.
You can also sign up for theStrategist Deal Freaks Dailynewsletterto receive each day’s best deals in your inbox (as well as sales just for newsletter subscribers). And if you want evenmore, sign up for our regularemail newsletter, too.
Deals I personally think are the best
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I’m a sucker for athletic shorts with pockets. These also have built-in briefs for extra coverage.
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Multiple Strategist staffers have sung the praises of Verb’s Ghost shampoo.
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For just $200, you can have on-demand frozen daiquiris all summer long.
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I love the papaya-orange shade of this cosmetics case, a collab between Dedcool and Calpak.
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Camper sandals that are destined to be pulled out season after season.
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A knife that does everything, from chopping tomatoes to slicing meats.
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Glossier’s very good liquid blush is 30 percent off at Kohl’s, of all places.
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This ovoid, color-changing lamp comes with a handy remote to switch the hue.
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Updates coordinator Najwa Jamal wrote a passionate ode to these Citizens of Humanity Ayla jeans.
Athleta
Through June 30, Athleta’s Semi Annual Sale is offering up to 60 percent off discounted styles, includingeditor-approved leggingsand summer-readyrash guards.
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Away
Until June 29, take up to 25 percent off bags, luggage, and other travel essentials duringAway’s Get Away Days Sale.
Backcountry
Backcountry’s Fourth of July Sale is on now and ends July 6, so if you’re planning a summer camping trip, you can save up to 40 percent on outdoor gear and apparel.
Best Buy
Best Buy’s Tech Fest sale runs through June 28 with markdowns on personal devices, appliances, wearable tech, and more. Of especial note: the Ninja Slushi, which we called “definitively worth the money” even at full price, is more than 40 percent off right now.
Burrow
You can save up to 50 percent sitewide at Burrow’s Fourth of July sale, including on sofas, tables, and outdoor seating.
Brooklinen
Use our code STRAT25 to get 25 percent off selectBrooklinenbest sellers — we recommend both itscozy Super-Plush robeand its lightweightlinen sheets. But if you have your eye on something else, you can take up to 20 percent off sitewide and up to 50 percent off bundles as well.
Buffy
Buffy is home to some our favorite sleep gear, including anextra-long body pillowand acloudlike comforter, and right now the brand is taking 20 percent off sitewide.
Calpak
Calpak’s July Fourth Sale runs until July 9 with up to 60 percent off select items — which means now’s a good time to browse the brand’s packing cubes, backpacks, and more ahead of summer travel.
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Camper
Camper makes some of “the most comfortable sandals” that multiple Strategist staffers swear by. Right now, lots of the brand’s shoes are up to 40 percent off.
Casper
At Casper’s July 4th Sale, which goes until July 8, take up to 30 percent off mattresses — the brand makes one ofour favorite all-foam models— and up to 35 percent off everything else. You can also enjoy an extra 20 percent off already-on-sale items with code EXTRA20.
Clare V.
Through June 28, select Clare V. styles, including handbags, clothing, and beauty products, are up to 40 percent off during the brand’s End of Season Sale.
The Company Store
The Company Store is offering 30 percent off sitewide for its Fourth of July Sale with code JULY4. You’ll find deals on some of our favorite bed and bath staples until July 4.
DSW
DSW’s Semi-Annual Sale is on until July 5 with lots of discounts on summer sandals, sneakers, and more. You can also get an extra 10 percent off clearance styles with code FANTASTIC.
Gap
You can take up to 50 percent shorts, tees, swim and more at Gap’s Summer Sale, which runs through July 2.
Graza
Graza’s chef-approvedolive oilsare all more than 20 percent off during its Pantry-Palooza Sale.
Haba
Until June 26, take 20 percent off everything at Haba, from board games to sensory toys to play sets.
Hanna Andersson
Everything at Hanna Andersson is 60 percent off during the brand’s Big Hanna Sale, so now’s the time to pick out some cute kids’ clothes and pajamas.
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J.Crew
In addition to taking up to 50 percent off select styles, J.Crew is throwing in an extra 15 percent off with the code SUMMER. Just note that many of the items are final sale, so make sure you check the size chart before you buy.
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Kohl’s
Select styles are on sale until June 28 during the Kohl’s Deal Days sale, including kitchen appliances, kids’ clothes, beauty products, and more.
KOTN
Through June 29, KOTN’s Thank You Sale is offering up to 30 percent off sitewide, so now’s the time to stock up on stylish (and sustainable)wardrobe basics.
Kule
Get up to 60 percent off during Kule’s Summer Sale. The brand’s playful,stripe-y basicsare beloved by several Strategist staffers.
Lands’ End
Take up to 70 percent off sitewideduring the Lands’ End Summer Sale. There are lots of classic summer essentials on offer, like slip-on water shoes and breezy button-downs. (See more of our Lands’ End sale picks here.)
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Levi’s
Through July 20, Levi’s End of Season Sale has some very good deals, with up to 50 percent off sales styles.
Loeffler Randall
For a limited time, Loeffler Randall’s Summer Sale Event is offering 30 percent off select styles, including shoes, bags, and apparel.
Lululemon
Lots of discounted leggings, sports bras, and workout accessories have just dropped as part of Lululemon’s Summer Sale, which runs until July 9. For more of our picks, check out our guide to the salehere.
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Macy’s
Macy’s Star Deals Week is offering 40 to 60 percent off across categories like home, fashion, and beauty.
Margaux
Margaux’s Archive Sale runs through July 7, with up to 50 percent off some of ourfavorite stylish flats.
Misen
Misen’s Prime Time Sale, which offers 20 percent off nonstick pans and prep tools, ends on June 26 and includes some discounts that areeven betterthan Amazon’s prices.
Mori
Mori’s Summer Sale is offering up to 50 percent off select baby sleepwear and clothing.
Nordstrom
Nordstrom’s widely anticipated Anniversary Sale doesn’t officially start until July 18, but select Nordstrom super-shoppers can access the deals as early as July 14. In the meantime, there’s some pretty sweet discounts on offer in theclearance section.
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Old Navy
Snag 40 to 70 percent off select styles at Old Navy’s Fourth of July Sale, which runs until July 4.
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Primary
Through July 6, Primary is taking 30 percent off sitewide as part of its July Fourth sale.
REI
REI’s Fourth of July Sale includes plenty of outdoor gear from hammocks to hiking shoes and runs until July 6. For more of our picks, check out our guide to the salehere.
Rifle Paper Co.
Rifle Paper Co.’s Sidewalk Sale features up to 70 percent off select items and 15 percent off sitewide — which means now’s a good time to browse cute stationery, apparel, home décor, and more.
Shopbop
Yes, it’s technically a subsidiary of Amazon, but Shopbop has lots of solid discounts happening during its Prime Day Deals event. If you have a Prime account, use code PRIME25 to take 25 percent off your purchase until June 26.
Solid and Striped
Solid and Striped’sswimwearand beachwear is currently 25 percent off with code RWB2026.
Target
Target’s Circle Deal Days runs until June 26 with up to 50 percent off sitewide on apparel, home goods, toys, beauty, and more.
Ulta
Get up to 40 percent off beauty products at Ulta’s Big Summer Beauty Sale, which runs through July 11.
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Walmart
Until June 28, Walmart is offering up to 50 percent off across categories like toys, fashion, and home improvement.
Wayfair
Wayfair’s Four-Day Flash Sale ends June 26 and includes up to 70 percent off across categories like area rugs, home décor, lighting, and furniture.
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More Prime Day Deals
- 50 Pairs of Comfy Shoes on Sale This Month From Camper, Hoka, and More
- Just 45 Pairs of Comfy, On-Sale Shoes From Rothy’s, Keen, and More
- This May Be Your Last Chance to Get OG Everlane on Sale
- I Found $16 Old Navy Bikinis and $25 Aerie One-Pieces
The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.
