So Many Nice Swimsuits Are on Sale for Memorial Day
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Not only is now the time to get some on-sale sandals, it’s the time to get an on-sale swimsuit. Some of the best swimsuit deals you’ll find all year are around Memorial Day, and this year’s no exception. There are sale-on-sales happening at Shopbop, while J.Crew marked down a slew of swimsuits in what it’s calling a Summer Kickoff Event. Here, I included everything from half-off Gap one-pieces (including one that’s a solid Eres dupe) to Hunza G two-pieces hidden in Net-a-Porter’s sale section. You know what to do.
Updated on May 24, 2025
We made a few price and stock edits: Lands’ End suits are now 55 percent off (up from 50) with code MARINES; Shopbop’s EXTRA10 code is no longer applicable (but all of our picks are still in stock and and sale); and we replaced Hunza G’s sold-out Faye swimsuit with their Celine style.
One-pieces
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To channel your inner Esther Williams (swimming cap optional).
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J.Crew Gail One-Piece in Classic Sculpt
A secure-looking scoop-neck and racerback in a wild print.
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For those who want to show off their tan lines.
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Gap Strapless One-Piece Swimsuit
Essentially, Eres’ Cassiopée for cheap.
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Gap Scoop-Neck Swimsuit
Of course, you can’t go wrong with an LBS (little black swimsuit).
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It’s not often that the words “sexy” and “Lands’ End” are in the same sentence, but this is very sexy for Lands’ End!
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No need for a cover-up while getting a slice of pizza on the boardwalk with this swim dress.
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The Chanel tweed suit of swimsuits.
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Well, frilly should be LoveShackFancy’s middle name.
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A suit as nautical as sailing in Nantucket.
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Andie The Amalfi One-Piece
Since getting Andie’s Amalfi back in 2018, Strategist senior writer Lauren Ro hasn’t gone a summer without it (including between two pregnancies).
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The Sunday Suit from Left on Friday challenges actress Meg Ferguson’s basic understanding of physics, with a fabric that’s “imbued with firming forces.” It’s cut in a way that doesn’t demand a full-body wax while doing “the work of a surgical breast-lift,” too.
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Better for people-watching in a beach chair than swimming laps at a community pool, admittedly.
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It’s a marinière — the uniform of French sailors — in one-piece form.
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Araks Heidi One Piece
Fortunately, the torso cutouts don’t enter Swiss-cheese territory.
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Araks Ren One Piece
You wouldn’t know there’s an asymmetrical back from the symmetrical front.
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Araks has a way with combining colors (in this case, sunset hues).
Bikini tops and bottoms
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This is very Jackie Kennedy in the Onassis years.
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Straight out of an old J.Crew catalogue, if you ask me.
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It’s no radish, but it’s a cheery cherry.
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Take it to a Caribbean beach, or just a weekend at the Rockaways.
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The metallic threads will catch the sun.
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Be cheeky in these Brazilian-style briefs.
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Or less cheeky in these high-waisted, medium-coverage ones.
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If your Girlfriend Collective set turned swimmable…
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Importantly, Left on Friday’s bikini bottoms “don’t create an inadvertent thong,” says newsletter writer Lucia Litman.
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To quote the international man of mystery himself, “It’s groovy, baby!”
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In Staud’s toile are bichon frisés, yin-and-yangs, and coconut trees.
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A “striped” bikini without the maritime connotations.
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This underwire reminds me of Cuup’s, so I’m guessing you’ll be fully supported up top (while getting some coverage on the bottom).
More Memorial Day Sales
- Lots of Summery Alex Mill Things Are 50 Percent Off
- Lots of Apple Products Are on Sale for Memorial Day
- The Best Memorial Day Furniture Sales
- The 36 Best Under-$50 Memorial Day Deals
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
