If you’re looking for the most powerful hair dryer or handiest chef’s knife, those things can be easy enough to find. Other objects of desire are a little more taste-based. What’s the next status water bottle or hand wash, for instance? Regular readers of the Strategist will know that we’ve previously turned to resident Cool Guy Chris Black (he’s a partner at brand consultancy Public Announcement) to help us answer both of those questions. For more of Chris’s advice, he’s now answering reader questions for us in a regular column. If you have a burning question about the next fanny pack or Noah rugby shirt, drop us an email with the subject line “Ask Chris” at firstname.lastname@example.org.
Unfortunately for you, I don’t use any Tom Ford body oil (YET!). I take my scents seriously, though; it’s a simple way to feel confident and make an excellent first impression.
For the last few years, I have worn Comme des Garçons Wonderwood, and I get compliments on it often. It’s relatively affordable and easy to find. They describe it as “elegant, masculine, and sensual” — who doesn’t want that?!
I also love Sunday Cologne from Strategist-approved Byredo. It’s citrusy, mellow, and poised (much like myself). Also, don’t forget the Byredo Vetyver bar soap. Your hands should smell good too!
The simple Oxford button-down shirt is a wardrobe staple. As a basic, southern-born white male, I, of course, own several. I often wear a beat-up light-blue one from Uniqlo that I have had for eight-plus years. I have even had it repaired, which is insane since it costs like $30. Anyway, like all classics, there are levels to this shit! You can cop at any price point your heart desires.