If you’re looking for the most powerful hair dryer or handiest chef’s knife, those things can be easy enough to find. Other objects of desire are a little more taste-based. What’s the next status water bottle or hand wash, for instance? Regular readers of the Strategist will know that we’ve turned to resident Cool Guy Chris Black (he’s a partner at brand consultancy Public Announcement) to help us answer both of those questions, and to get more of Chris’s advice, he’s now answering reader questions for us in a regular column. If you have a burning question about the next fanny pack or Noah rugby shirt, drop us an email with the subject line “Ask Chris” at email@example.com.
Question: What would you wear to a wedding (formal but not black tie)?
Funny you ask. I recently attended a very chic wedding on Harbour Island in the Bahamas. I caught a wild hair and decided to wear a Thom Browne shorts suit. (Full disclosure: I work with them at Thom Browne.) It got some interesting looks and inquiries, but overall it was a hit.