What E-40 Can’t Live Without

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Photo-Illustration: The Strategist; Photo: Phil Emerson

If you’re like us, you’ve probably wondered what famous people add to their carts. Not the JAR brooch and Louis XV chair but thehair sprayand theelectric toothbrush. We asked rapper E-40 — who’s also the founder of food companyGoon With the Spoon— about his extra-strengthdeodorant,colognethat “demands attention,” and microphone that complements his voice “beautifully.”

Jergens Cherry Almond Lotion
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$11

I’ve used this every day since I was a teen. I don’t recall using any otherlotionsbefore this. It prevents ashiness like all lotions, but it lasts all day. And it smells right with the cherry-almond scent. I’ve got to staymoisturized.

Nutiva Organic Virgin Coconut Oil
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Same thing here. I refuse to look my age. Of course, I accept it and embrace my age, but I like to maintain my looks. Because I have a bald head, I mostly put this on top of my head. I also apply it along my neck and hands and layer it with the Jergenslotion. The hands and neck really can give away a person’s age. You can have the most youthful face, but theneckmight give it away, so I gotta make sure to moisturize there.

Secret Fresh Clear Gel and Deodorant in Lavender
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When I was young, I could take a shower and use Mennen, and I still wouldn’t smell right. (Mennen’s thisdeodorant-slash-cologne I used that didn’t hold up to perspiring.) This came from my mom. I remember the commercials back in the day would say, “Made for a woman, but strong enough for a man.” A lot of men from the hood used Secret — ain’t no shame in the game — and I still do. It’s long lasting and stands strong through it all. You’re never gonna catch me out of pocket smelling musty or stanking. I keep my hygiene up.

Dead Sea Warehouse Face and Body Bar
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This doesn’t even have a scent to it. It’s just perfect. It is natural like an afro, you know what I mean? And I’m telling you, if you want to be clean, this Dead Seasoapwill get you feeling right. Trust and believe.

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum
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This is an expensivecolognethat has a smell of its own. I spray it, wipe my hands together, then wipe it on my clothes and spray it on my neck. The neck is where you do all the hugging at. Me being a people person, I’m always hugging and shaking people’s hands, and this cologne demands its attention. It’s masculine, but I can’t even put it in a category. It’s funny, I work in R&D with wine and spirits, but I wouldn’t be able to do an R&D with that cologne. I wouldn’t know where to start.

Nu Skin LifePak Nano Anti-Aging Multivitamin Supplement
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Thesesupplementshave everything you need to keep going. I’ve been taking it for over 20 years now, and it prevents a lot of sicknesses. I’m one of those guys who loves to drink wine, so I take this and milk thistle for my liver health. I like that this comes in a monthly box with everything. I take it at least once a day, but I try to take it twice a day, which is what they recommend.

Sony C-800G Large-Diaphragm Condenser Microphone
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Rapping is my job and my passion. I’m always creating, and the Sonymicrophoneis high end. This cost me more than $10,000. That’s a lot for a microphone, but you’re getting what you pay for, and I’ve made my money back several times using this particular microphone. I got the idea from Mike Denton ofInfinite Studiosin Alameda; he’s my mentor when it comes to sound quality in music. He mixes and masters all of my albums, and is doing that right now as we speak with my new albumRule of Thumbcoming out later this year. When I was in his studio, I think in 2017, I used this microphone and saw how well it complements my voice. I have a very distinctive voice, and it comes across really beautifully with this.

Ninja DZ201 Foodi 8 Quart DualZone 2-Basket Air Fryer
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This is my most-used kitchen appliance. You can have two-day-old chicken or some fish from the night before that’s a little soggy, spray some avocado oil on it, put it in theair fryerat 400 degrees, and it’ll crispy that thing up real quick. My thing I’ve been making lately is pizza with small flour tortillas. I make my own garlic butter and spread that on there, put a little cheese and whatever meats I want like turkey or pepperoni, sprinkle some Italian seasoning or Parmesancheeseand some mozzarella, and I’m good to go. I put that thing up in theair fryerfor six minutes precisely.

Pressed Celery Juice
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This is to clean out the colon and make sure everything’s functioning right. It’s very healthy. I also drink kale, celery, apple, and spinachjuice, but this is my go-to. I’vemade it for myself, but most of the time I’m on the go and don’t have time, so I order it cold-pressed.

Goon With The Spoon Cookie Dough and Bourbon Vanilla pack
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My food company, Goon With the Spoon, started out with sausages and burritos. Ice cream seemed like the perfect next step because it relates to “the Spoon.” I’ve always been one to bring quality with everything I dip in, and this is up there with the premium ice creams on the shelves. It’s my go-to. It’s no $1 or $2 ice cream. It’s made with dairy that doesn’t have the artificial growth hormone, rBST. I’ve got seven flavors out now. My favorites are cookie dough and vanilla bourbon.

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