This $14 Extension Cord Is So Attractive I Actually Want People to See It

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For most of my life, I have held a decidedly “who cares” attitude toward extensioncords. I appreciated their utility, but my feelings stopped there. An extension cord was an extension cord, and when I didn’t inherit them from roommates, I bought them at 99-cent stores. I certainly never researched or compared brands. And it showed: In everyapartmentI have ever lived in, these cords were a necessary eyesore, creating squiggly (anddusty) lines along my baseboards and behind myfurniture. But recently, while visiting my soon-to-be sister-in-law in L.A., I discovered anextension cordthat changed my mind. I liked using it so much that I ordered the exact same one before flying back home.
What makes the Famatel Roller extension cord different is that it comes rolled up inside a compact, bagel-shaped, silicon spindle. The lime-green halves of the bagel are flexible and can beturned inside outfor quick winding and flipped back down to keep any unused cord neat and tidy. When fully extended, thecordmeasures six feet long, making it great for working in coffee shops or connecting to the awkward outlets behind my couch. (Famatel also makes one withUSB portsthat would be perfect for overnight phonechargingbeside my bed.)

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But any cord can do that. What those other cords can’t do is look this great. My Famatel Roller is almost adecorative item, one that I don’t mind people seeing. Also, it makes me happy. Because of its cute shape and color, I have a hard time not anthropomorphizing it, and I can’t help but smile when I see it. Immediately I start imagining my future team of little green pucks that unfurl like octopus arms on command anytime I need to plug in mylaptopor set up avideo projectorfor movie night. In another first for my relationship with extension cords, I carry this one with me. At under ten ounces, it’s easy to toss in a tote or my backpack.

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