48 Gifts Under $50 From Black-Owned Businesses

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In the past few years I’ve made gifting Black a priority, a guiding ethos of my gifting strategy along with its other core tenet: be specific. The combination of the two along with budget constraints has made for some interesting items, like a very good $20 lip gloss (mentioned below) and books by Black authors. (The latter isn’ttechnicallyBlack-owned but it is supporting Black artists, which to me, counts.) To compile the list below I’ve sourced affordable items from some of my favorite Black brands, many of which come from ourdirectory of nearly 200 Black-owned businessesvetted by my fellow Strategist writers and our editors.
Broken into categories from beauty and self-care to home goods to books and entertainment, there’s something for every occasion, from ahousewarmingto ababy shower. To make browsing even easier, you can jump to specific categories using the links above.
Beauty and self-care

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I love thisshampooso much that I receive it like clockwork every six weeks. It’s so hydrating I can detangle my hair with it, and since making the switch in 2021, I refuse to use anything else.

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This nourishing mask from Briogeo is a favorite of writer and aesthetician Rio Viera-Newton, who says it’s a worthy replacement for her pricey Christophe Robin mask. “I noticed my hair felt smoother and less tangled after multiple uses and was air-drying beautifully instead of turning from wet into a scary broom,” she said.

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For adding extra shine, Bread Beauty Supply makes an oil that’s been described as “lip gloss for hair.”

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I’ve been using the Danessa Myricks Moisture Repair Balm to prep my skin pre-makeup and have been impressed with how hydrated and glowy it makes my skin look. It contains hyaluronic acid and squalane oil — a deeply moisturizing combination that won’t clog pores.

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Topicals Slick Salve has been everywhere since its launch last summer. The ultraglossy lip balm offers unmatched shine and all-day hydration thanks to a blend of hyaluronic acid, ceramides, and glycerin.

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For another super-shiny lip balm with a bit of color, Eadem’s Le Chouchou is a good option. It comes in five buildable shades that look good on a wide range of skin tones.

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If your giftee is on the hunt for a signature scent, Maya Nije has a discovery set, which includes six sample-size scents. Vanilj, a spicy gourmand, is a favorite of writer Natalie Toren, who says it’s not too overpowering and “hums at a low volume” on the skin.

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With notes of spice, amber, papyrus, leather, and wood this fragrance from Octavia Morgan has lots of depth and a

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Pat McGrath’sSkin Fetish blush has an ultrasilky finish and comes in a range of flattering hues. Rio describes it as incredibly easy to blend and recommends the shade Divine Rose, a warm, mauve-y hue.

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HyperSkin makes one of our favorite vitamin C serums for treating hyperpigmentation. It contains a super-stable form of vitamin C along with bearberry, licorice, and kojic acid, which help to brighten skin, plus a little salicylic acid to prevent breakouts.

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Grace Eleyae Slap Cap
This nonobvious bonnet is a celebrity andStrategist favoritebecause it stays on all night and is inconspicuous enough to wear outside. The original comes in one size, but if you want to ensure it doesn’t slip off during the night or loosen over time, there’s an adjustable option too.

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We dubbed this Ami Colé lip oil the “Telfar of lipgloss.” As I’ve written previously, I appreciate the brand’s “minimal-but-melanated approach to beauty, which feels like a love letter to Black community.” (And if your giftee has already hopped on the bandwagon, they’ll love a restock.)

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A silkysunscreenthat gives skin a noticeable glow.

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From Crown Heights–based Marché Rue Dix, a silky shea body oil, which is much more spreadable than your classic shea butter.
Home goods

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For jotting down their thoughts, Cloth & Paper makes notebooks that can be customized to suit their needs. I like this graph-paper one, which has a dusky plastic cover and is made of heavyweight paper stock.

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From designer Sean Brown, a waterproof shower curtain featuring iconic chairs across history painted by Miki Matsuyama.

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Scent their space with a candle from Loam — a small-batch candlemaker based in Los Angeles. I’m most interested in “Scenic Route,” which the brand describes as spicy and earthy. It has notes of cedarwood, ginger grass, bergamot, and vetiver — a combination I think would work well in any room.

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I also love these candles from Quémalo, which are hand-poured in Los Angeles and produced in small batches. I’ve been burning No. 7 for the past week — it has notes of tobacco, vanilla, palo santo, sandalwood, saffron, and patchouli, a heady combo I can’t get enough of.

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For anyone who is tired of looking at the same boring white walls, Austin-based artist Brittnee Lavender specializes in retro-surreal art.

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Goodee stocks homewares from around the world, making it a go-to for unique, exceptionally made gifts. This clay bowl, for example, was handcrafted by Egyptian artisans in Fayoum.

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Lichen, which bills itself as a “design incubator,” is known for its home goods and impeccably curated vintage furniture. This wall candleholder, designed in-house, is made from leftover components of the brand’s sconces and would make good use of unused vertical space.
Clothing and accessories

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To coincide with her exhibition at the Anthony Gallery in Chicago, artist Nina Chanel Abney released a small merch collection. It includes this T-shirt, which is crafted from heavyweight cotton and has a cropped, boxy fit.

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In case the shopping tote feels ubiquitous, these logoed Telfar socks are status-y and functional.

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Every piece from House of Aama is inspired by a piece of Black life and references a tradition or motif. This headscarf from the brand comes in an array of nude shades and is made from Dupioni silk.

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A colorful, statusy beanie that’ll keep their head nice and toasty.

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Another statusy hat option: The Savant Studios trucker, which I’ve said istheaccessory of Black creative Brooklyn. It comes inlots of colorways— this one, called “Chocolate Deluxe,” is particularly versatile.

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Brother Vellies, founded by Aurora James, is known for its fine leather goods, like handbags and shoes. The brand’s exceptionally cozy Cloud Socks — which come in 17 different colors — are equally nice and much less expensive. “They feel like leg warmers that happen to hold your feet,”saysdesignerBatsheva Hay.

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If your recipient is all set with socks, here’s something just as comfy: a pair of breezy linen boxers from Linoto that are ideal for lounging.

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Actress Gabrielle Unionswears by these woven pouches for carrying everything from her daughter’s snacks to her lipstick. (New YorkMagazine deputy editorAlexis Swerdloffloves ’em, too.)
Kids and pets

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Sir Dogwood started as a community for stylish dog owners in Chicago and has since evolved into an online store. One item it carries is the Springer water bottle, which has a bowl on top to help your pet hydrate on the go.

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For imaginative play, a vintage-looking ragdoll with a modern twist.

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Any new parents will appreciate this book on healing by multidisciplinary artist Kenesha Sneed.

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Bigcomes from the illustrator ofSulwe,Hair Love,andLittle Leadersand follows the journey of a young girl grappling with her size in a world that doesn’t fully accept her as she is.

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Preschoolers kids (and their parents) will enjoy this puzzle that features original artwork.

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Amanda Seales–approvedAlaffia works with cooperatives in West Africa to create its line of natural hair-, face-, and body-care products. This bubble bath is made with calming lavender and certified-organic and fair-trade unrefined “raw” shea butter to keep a new baby’s (or kid at heart’s) skin soft and moisturized.
Food and drink

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This pepper sauce from plant-based Brooklyn café Aunts et Uncles is based on a recipe passed down through generations of the owner’s family. It packs considerable heat and a touch of sweetness to deepen the flavor of any dish.

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Mumbo sauce is a D.C. classic. Its tangy, sweet flavor is unmistakable and pairs well with chicken and can be used as a marinade, sauce, or glaze.

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For their pantry, toaster pastries by Ghetto Gastro, inspired by the “global flavors of the Bronx.”

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A nice bottle of wine is almost always an appropriate gift. This crisp Chardonnay from Maison Noir Wines would pair well with whatever they’re ringing in.

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If they’re more of a whiskey drinker, Uncle Nearest is incredibly smooth and can be sipped straight or mixed into a cocktail.
Books and entertainment

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‘Rooted: The American Legacy of Land Theft and the Modern Movement for Black Land Ownership,’ by Brea Baker
Rootedexplores the racial wealth gap by way of land theft and is anchored in the writer Brea Baker’s experience with land ownership in North Carolina.

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‘The Black Utopians: Searching for Paradise and the Promised Land in America,’ by Aaron Robertson
InThe Black Utopians,Aaron Robertson explores attempts at Black utopia through Detroit’s Black nationalism movement in the ’60s and ’70s led by progressive preacher Albert Cleage Jr.

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Percival Everett’s latest novelJamesreimagines Mark Twain’sHuckleberry Finnfrom the perspective of Jim, an escaped slave. It’s both an adventure story and an exploration of the construction of race in the antebellum South.

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For Spades games, here’s a nicely designed deck of cards that features illustrated face cards.

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If they already own playing cards and Uno, consider Culture Tags, which asks the group how well they know the culture by making them guess popular phrases with only acronyms.

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I’ve long admired the taste and curation of Blk Mkt Vintage, a vintage shop devoted to Black ephemera founded by Jannah and Kiyanna Handy. This coffee-table book compiles over 300 vintage pieces and interviews with Black archivists, collectors, and artists.

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If your giftee is fully immersed in yeehaw culture, they’ll love thiscoffee-table bookthat celebrates modern-day Black cowboys. Author and photographer Gabriela Hasbun documents decades at the annual Bill Pickett Invitational Rodeo through her photos, stories, and conversations.

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You might recognize Brazilian painter Dalton Paula’s work fromAfro-Atlantic Histories, a book that accompanied a joint exhibition at he São Paulo Museum of Art and the Instituto Tomie Ohtake in 2018 and features one of his portraits — a depiction of Zeferina — on the cover.Dalton Paula: Brazilian Portraitsincludes that painting, along with others depicting Black Brazilians.
The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.




