gifts they might actually want

39 Gifts Under $50 From Black-Owned Businesses

Photo-Illustration: The Strategist

Sending small presents to loved ones you haven’t seen in months can feel pretty darn good. The most meaningful gift isn’t necessarily the most expensive one, but something that, regardless of price, brings a friend or family member joy. No matter what that thing is, we’ve met few (if any) people who don’t appreciate when it comes from a small business: In addition to the joy of receiving the gift, your recipient will surely be delighted by knowing its purchase supports a hard-working entrepreneur. With that in mind, we combed our ever-growing list of Black-owned businesses to find great gifts under $50 for every occasion — from a toddler’s birthday to a friend’s housewarming to an anniversary.

These bento boxes from Goodee, a shop founded by twin brothers Byron and Dexter Peart, are the perfect thing for a co-worker or family member who is returning to the office (or just likes to eat their WFH lunches at a park).

And if they need a little something to zhuzh up their work lunch, consider gifting Hawa Hassan’s Basbaas hot sauces. Cherry Bombe editorial director Kerry Diamond once told us that this particular one “makes everything taste better and brighter.”

For your friend who’s always sporting a bold eye, consider this collection of eye shadows from Ace Beaute. You could even add a set of cruelty-free faux-mink lashes and still be under budget.


Afrosurf — which catalogues Africa’s vibrant surf culture — made it onto our list of last year’s most giftable coffee tables books. Compiled by South African surf company Mami Wata, it features essays from some of Africa’s most famous writers, surfer profiles, as well as some truly stunning photography. Plus, 100 percent of the proceeds from the book are being donated to two African surf therapy organizations.

The skater in your life will absolutely appreciate a set of these sparkly jelly toe caps from Moonlight Roller that will keep their skates looking good as new.

The Detroit-based clothing label Diop makes diaspora-inspired streetwear, including this durable cotton-canvas tote that’s spacious enough for lugging around a laptop, groceries, or picnic essentials.