painless shopping

15 Gifts Under $50 From Black-Owned Businesses

Photo-Illustration: retailers

The most meaningful gifts aren’t necessarily the most expensive ones, but they are usually something that brings a friend or family member joy while also supporting an amazing person or businesses. With that in mind, we searched our ever-growing list of Black-owned businesses to find a wide variety of great gifts under $50 for every occasion — from a toddler’s birthday party or a college graduation to a wedding anniversary or virtual wedding.

This set of durable, ecofriendly dinner plates are made in collaboration with illustrator Kelly Knaga. They’re perfect for outdoor summer dinners and would make anyone from age 2 to 102 very happy.

From Crown Heights–based Marché Rue Dix, this moisturizing lip and body balm would make a luxurious gift for anyone who washes their hands a ton (like a nurse or restaurant worker) or anyone who simply can’t stand dry skin. It contains kokum butter, which is known to help nourish and protect dry, rough areas like elbows and knees.

Also from Marché Rue Dix is this insanely cute and bunny-inspired kids’ straw visor.

Any new parents on your list will love this just-released board book on raising antiracist children from New York Times bestselling author Ibram X. Kendi. Inside they’ll find nine easy first steps to creating a more equitable world.

Stylish parents will appreciate this made-in-the-USA ball cap with two embroidered elephants from menswear brand and retail shop Brooklyn Circus.


Thick: And Other Essays was recommended by five of the experts we consulted for our list of the best books for budding Black feminists. It’s great for anyone who wants to learn more about the issues facing Black women today.

This cheeky mini cup from Philadelphia home goods store Yowie is great for holding everything from wine and juice to pencils on your desk.

This spicy-sweet chutney from Somali hot-sauce brand Basbaas will brighten anybody’s day.

So would this colorful print by artist Ana Leovy from home-décor shop Jungalow.

These vintage tin cigar boxes are perfect for friends who live for antiques or for anyone who’s particularly hard to shop for.

Help them freshen up their quarantine space with a Meyer Lemon and Lavender candle from 228 Grant Street Co.

Or help them celebrate warm weather with a crisp Chardonnay from Maison Noir Wines.

Perhaps you’ve got a best friend who’s really into knitting — and psychedelic color palettes.

Or maybe your parents are looking for new plants to add to their indoor garden.

A striking vase is a great way to complement the anniversary flowers you plan on giving your partner.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

15 Gifts Under $50 From Black-Owned Businesses