20 Expensive-But-Worth-It Things to Buy on Sale Right Now
October Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our October Prime Day coverage.
October Prime Day basically jump-starts the end-of-year shopping season, which means now is a golden opportunity to buy expensive items — think smart TVs, robot vacuums, fancy skin care, and red-light devices — at a discount. So I’ve created a list of all the pricey (yet sought-after) products that are actually worth it this Prime Big Deal Days. Below you’ll find Hyperice’s vibrating foam roller, our best suncreen stick overall from Shiseido, and our sleep writer’s all-around favorite springy, squishy, and supportive pillow. Of course, you shouldn’t wait too long to check out, as stock and prices often change rapidly during the afternoon and evening hours as Prime Day comes to a close. Be sure to also check out all of our Prime Day coverage here, and sign up for the Strategist Deal Freaks Daily newsletter to have the best deals sent straight to your inbox.
Deals I personally think are the best
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My favorite (and our best overall) dewy sunscreen stick.
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Budget-friendly frame TV that’s even cheaper right now.
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Statusy laundry detergent that has rich notes of bergamot, vanilla, and amber.
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Roborock Q7 M5+ Robot Vacuum and Mop - Black
Roborock’s Q7 M5+ is an excellent vacuum with built-in mopping, a self-emptying base station, and very solid smart navigation. When our tech writer Jordan McMahon tested it, he found it avoided “nearly every obstacle in its path as well as robots more than double its price, all while leaving my floors notably cleaner.”
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I own Solawave’s red-light wand, but this flexible mask offers the convenience of simply putting it on and letting it treat your neck and chest, where elasticity loss and sun damage often appear.
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Hisense 55” Hi-QLED S7 CanvasTV Series 4K UHD Google Smart Art TV (55S7SG, 2026 New)
Samsung’s Frame series is pretty steep, but Hisense makes a budget-friendly art-TV alternative with a matte anti-glare screen. For Prime Day, the 2026 model is at its lowest price ever in a range of sizes, from 50 to 85 inches.
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Here’s one of Amazon’s mini-LED models that’s almost half off right now. It has Alexa integration and delivers an excellent Fire TV experience.
Read more: The Best TVs Under $500
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I own this midrange Sonos soundbar and love that it can be linked up with any of the brand’s speakers for a more complete music system.
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With a clear, hydrating finish and SPF 60+ sun protection, this handy stick earned a spot in our guide to the very best sunscreens.
Read more: The 23 Very Best Sunscreens for Your Face
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Upgrade your regular foam roller with the vibrating Vyper 3, which has three speed settings for switching up the intensity of your massage.
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Our best laptop backpack overall, the Troubadour Goods Apex 4.0 can hold laptops up to 17 inches. It also has thicker back padding than many other backpacks for better comfort and protection when commuting with a large load.
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Purple Harmony Pillow - Standard
The Purple Harmony pillow is our sleep writer Amelia Jerden’s all-time-favorite — she’s named itour best latex pillow, our best pillow for back sleepers, and our best latex cooling pillow thanks to the perforated-latex core and signature gel grid, which promotes additional airflow.
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We’re big fans of GHD flat irons, and this one has a one-inch plate, a snag-free design, and a heat-up time of approximately 20 seconds.
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Many of Vitamix’s best-selling blenders are nicely discounted for Prime Day: The Propel Series 750 is our top pick if you’re looking for a full-size, chef-approved blender with a 64-ounce lower-profile container.
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I just bought the 5200 since I wanted a tall 64-ounce container for small portions. It’s currently marked down 31 percent, so it doesn’t get much better than this.
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With notes of bergamot, vanilla, and amber, this statusy detergent from DedCool will make doing laundry feel somewhat luxurious.
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As our site’s expert on all things women’s-clothing basics, I must say the Loeffler Randall Dina tote is worth it — it is one of my most-used work bags.
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Leset prices are pretty steep and the brand rarely goes on sale, but the current Prime Day discounts make this 100 percent cotton pointelle top a little more justifiable.
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If tretinoin is too irritating for your skin, consider this retinal that replaced our beauty writer Krista Bennett DeMaio’s prescription. It is from K-beauty brand Celimax and gives her the same smoothing and skin-brightening benefits without dryness.
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The large size of Verb Ghost’s conditioner is 25 percent off right now. The ultramoisturizing formula works for most hair types without weighing down strands.
More Prime Day Deals
- Shop the 316 Best Prime Day Deals Under $50 Before They End Tonight
- The 65 Best Amazon Prime Day Deals, According to Our Writers
- A Buy-It-for-Life Vacuum Is on Sale for October Prime Day
- On-Sale Breville, All-Clad, Vitamix, and More Prime Day Kitchen Deals
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.