20 Expensive-But-Worth-It Things to Buy on Sale Right Now
October Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our October Prime Day coverage.
October Prime Day basically jump-starts the end-of-year shopping season, which means now is a golden opportunity to buy expensive items — think smart TVs, robot vacuums, fancy skin care, and red-light devices — at a discount. So I’ve created a list of all the pricey (yet sought-after) products that are actually worth it this Prime Big Deal Days. Below you’ll find Hyperice’s vibrating foam roller, Solawave’s red-light face and neck mask, and our sleep writer’s all-around favorite springy, squishy, and supportive pillow. Of course, you shouldn’t wait too long to check out, as stock and prices often change rapidly during the afternoon and evening hours as Prime Day comes to a close. Be sure to also check out all of our Prime Day coverage here, and sign up for the Strategist Deal Freaks Daily newsletter to have the best deals sent straight to your inbox.
Deals I personally think are the best
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Solawave's flexible red-light mask for targeting elasticity loss and sun damage.
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Budget-friendly frame TV that’s even cheaper right now.
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Thirty percent off Dyson's incredibly powerful V15, which has a satisfying dust-illuminating laser.
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Roborock Q7 M5+ Robot Vacuum and Mop - Black
Roborock’s Q7 M5+ is an excellent vacuum with built-in mopping, a self-emptying base station, and very solid smart navigation. When our tech writer Jordan McMahon tested it, he found it avoided “nearly every obstacle in its path as well as robots more than double its price, all while leaving my floors notably cleaner.”
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I own Solawave’s red-light wand, but this flexible mask offers the convenience of simply putting it on and letting it treat your neck and chest, where elasticity loss and sun damage often appear.
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Samsung’s Frame series is pretty steep, but Hisense makes a budget-friendly art-TV alternative with a matte anti-glare screen. For Prime Day, the 2026 model is at its lowest price ever in a range of sizes, from 50 to 85 inches.
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Here’s one of Amazon’s mini-LED models that’s almost half off right now. It has Alexa integration and delivers an excellent Fire TV experience.
Read more: The Best TVs Under $500
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Sonos Beam Gen 2
I own this midrange Sonos soundbar and love that it can be linked up with any of the brand’s speakers for a more complete music system.
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Prime Day is usually a great time to buy Dyson vacuums. The V15, the brand’s second-newest cordless vacuum, is 30 percent off, bringing the price down under $600 (a whopping $250 off!).
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Not everyone is a fan of cordless vacuums, so here’s a corded, multi-surface-cleaning Miele that’s also hundreds of dollars off.
Read more: The Best Corded Vacuum for Pets
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Hyperice Vyper 3
Upgrade your regular foam roller with the vibrating Vyper 3, which has three speed settings for switching up the intensity of your massage.
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Our best laptop backpack overall, the Troubadour Goods Apex 4.0 can hold laptops up to 17 inches. It also has thicker back padding than many other backpacks for better comfort and protection when commuting with a large load.
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The Purple Harmony pillow is our sleep writer Amelia Jerden’s all-time-favorite — she’s named itour best latex pillow, our best pillow for back sleepers, and our best latex cooling pillow thanks to the perforated-latex core and signature gel grid, which promotes additional airflow.
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We’re big fans of GHD flat irons, and this one has a one-inch plate, a snag-free design, and a heat-up time of approximately 20 seconds.
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Many of Vitamix’s best-selling blenders are nicely discounted for Prime Day: The Propel Series 750 is our top pick if you’re looking for a full-size, chef-approved blender with a 64-ounce lower-profile container.
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I just bought the 5200 since I wanted a tall 64-ounce container for small portions. It’s currently marked down 31 percent, so it doesn’t get much better than this.
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My Dyson Airwrap is my most-used hair tool because it creates professional-level waves and volume. This 30 percent–off set also comes with the brand’s styling serum.
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Sony WH-1000XM6
With a comfy design, top-notch noise cancellation, and 30 hours of battery life, the Sony WH-1000XM6 are our favorite noise-canceling headphones.
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As our site’s expert on all things women’s-clothing basics, I must say the Loeffler Randall Dina tote is worth it — it is one of my most-used work bags.
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Leset prices are pretty steep and the brand rarely goes on sale, but the current Prime Day discounts make this 100 percent cotton pointelle top a little more justifiable.
More Prime Day Deals
- There Are (Still) Some Really Good LEGO Deals
- Don’t Wait, the 83 Best Prime Day Toy Deals End Tonight
- 120 Prime Day Deals on Strategist-Approved Things End Tonight
- 19 of Our Favorite Vacuums Are on Sale for October Prime Day
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
