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The Strategist Guide to Shopping at Everlane

Photo-Illustration: The Strategist; Photo: Retailer

Anyone who has shopped at a retailer with few physical storefronts to browse knows it can be hard to figure out where to begin. There are dozens upon dozens of options that all seem as worthy as the next, but the reality is that products from any given brand are not all created equal. When you shop as regularly as we do, you learn that many brands just do some things better than they do other things. Everlane, we’ve found, is one of those brands — with its various fabrications (Washable silk! Supima cotton!), its inventory of subdued and just-stretchy-enough basics needs to be carefully combed to find standouts like (actually) butt-flattering jeans, loafers that won’t cut your feet, and crewneck T-shirts worth buying in bulk. To help you narrow down which staples to add to your cart, below, we’ve rounded up all the Everlane stuff our writers and editors — as well as style coaches, fashion designers, and teachers — have recommended on the Strategist.

For everyone

According to Strategist writer Tembe Denton-Hurst, Everlane’s fabric face masks “feel like I’m covering my face in an ultrasoft T-shirt.” She adds that “the ear loops are made from cloth too, which makes for a comfortable fit even after hours of wear.” The fit is so comfortable, she promises, “I forget I’m wearing this mask sometimes, which is a testament to its breathability.” Connay Bratton, a special-education music teacher in Queens, is another fan of these masks, telling us she planned to keep them in her kit of PPE for school. “I like how it fits my entire mouth and chin area and doesn’t slip,” she says.

For women

“The shirt flatters all bodies I’ve seen it on,” according to contributor Lindsay Weber, who told us that people always ask her where she bought this when she wears it. “I get compliments. Almost always,” Weber adds of what she calls the Perfect Shirt. (Caps hers.) It has another fan in contributor Robin Reetz, one of three “Everlaneologists” — or folks who’ve shopped the brand for at least three years — whom we spoke to about the best things to buy (and what to skip). She bought hers in 2016 and, three years later, told us, “The silk shirt has held up great. Silk is probably what Everlane does best.”

We’ve been calling this V-neck Everlane tee the best white T-shirt to wear with a necklace ever since one cool woman told us it’s exactly that: “I wear a lot of necklaces, and the depth of this V on this one shows them off.” Made from lightweight Supima cotton, the tee hits just at the hip with a fit that we’ve described as “not cropped, but not too long.”

The Air Cami is another standout from Everlane, according to Reetz, who promises the neckline is “super flattering” on all body types. “I’ve got a smaller frame with a larger bust, but I’ve seen it on friends with various chest sizes, and although the fit of course varies, it always looks flattering.”

Reetz is also fan of Everlane’s tees; one of her favorites is this crewneck style that has some texture in the form of subtle ribbing. She adds that it has “a good boxy fit, which the brand does well.”

Photo: Retailer

This cropped tee was actually recommended by the brand itself as a dupe for a mostly sold-out crowd favorite (the organic cotton boxy raglan tee). This cut is not exactly the same — the shirt has different sleeves and a slightly more cropped hem — but it offers a similar enough fit. If you’re pining for the raglan tee you cannot have, the Cotton Cropped tee is the best alternative.

Another of Reetz’s favorite tees is this scoop-neck style with three-quarter-length sleeves that’s made from the same micro-ribbed fabric. “I think it has the ideal sleeve length — they end right above the elbow — a perfect rib, and is supersoft and comfy,” she says.

Our second Everlaneologist, Elizabeth DuBois, a strategic account manager at Justworks, loves Everlane’s long-sleeve Pima Micro Rib tees, calling them “a staple I own in black, gray, and white. ” While they offer more coverage, she says they’re versatile enough to wear year-round. “I’ll wear one on its own in warm weather or as an under layer in colder months.”

Fashion blogger and Lemon Perfect social-media editor Aniyah Morinia told us “this cashmere polo screams ‘elevated errand run.’” Its lack of buttons only “adds to the effortless look,” she says, noting the polo “can be worn with just about any bottoms.”

Strategist audience development manager Mia Leimkuhler, the third of our Everlaneologists, told us that “when the temperature drops, I practically live in my Oversized Alpaca Crew sweater.” (She’s one of several Strategist staffers who own it.) Adds Leimkuhler: “It’s lightweight but still really warm, and the slightly fluffy texture reminds me of the angora sweaters my mom used to wear.”

Joyce Lee, founder of lifestyle brand Her Place, recommends this turtleneck for its great fit: it has a cropped cut and a straight silhouette that sits not too close to the body. She also appreciates the “in-between neck height” of its collar, which shows a hint more neck than a true turtleneck would. The sweater has become her go-to fall-slash-winter top that she constantly travels with, especially since the cashmere keeps her feeling cuddled up. It’s available in four shades, including camel, espresso, and “sand dune.”

Strategist writer Emma Wartzman describes this turtleneck’s fit as “tight enough that it doesn’t bunch up underneath things (it really hugs your skin) but not, like, Uniqlo Heattech-tight.” Style coach Kim Hancher echoes that, saying, “It’s so soft that it feels like a second skin.” And most importantly, she notes, the neck actually stays up throughout the day. “​​I’m going to sound like a broken record, but I buy one of [these] Everlane turtlenecks each season, just because I know I’ll get so much use out of them,” says Gabrielle Arruda, a fashion designer who also runs her own namesake style blog. The sweater has barely-there ribbing and comes in seven other shades, including “burnt sugar” and “heather grey.”

While Reetz and others have praised Everlane’s silk, Strategist writer Hilary Reid actually tested this washable silk shirt to see how it holds up after some wear and washes. “Durable is an accurate word,” says Reid. “The material almost reminded me of flannel: It’s thick, hangs in a slightly heavy way on the body, and was actually kind of cozy, which is not a term I would usually associate with a silk blouse.” She compares this shirt to “Equipment’s cult-y silk shirt,” and says it is “extremely practical; fairly simple and clean-cut in design,” which made it feel “appropriate for a business-casual dress code.” As for how it handled a wash, Reid writes, it was “a little stiff when [it] came out; the matte silk had almost a sporty nylon feeling to it. That said, the stiffness actually made the shirt look crisp and not wrinkled.”

Formerly called the Cheeky Straight Jean, Everlane’s straight-leg Original Cheeky Jean is a middle-of-the-road option between super-skinny and flared. The style is a favorite of two more women, including Strategist writer Liza Corsillo, who says, “I like that the waist actually hits me at my waist and curves in, so I never get that little gap in the back. I also love the length.” Describing that length, ArtCenter College of Design’s associate director of career and professional development Alysia Alex, another fan of these jeans, told us they hit her five-foot-four frame right at the ankle. “They fit true to size in all the right places,” Alex says, adding, “They’re called cheeky for a reason.”

A ’90s twist on the Original Cheeky Jean, this pair is made from a slightly stiffer denim to give it more of a vintage look. “Strangers have stopped me on the street to ask me where I got my pair,” says Strategist audience development manager Mia Leimkuhler, another of our three Everlaneologists, who describes the material as “sturdy and rigid.”

These jeans offer the same straight leg fit of Everlane’s other Cheeky jeans, but are constructed from Japanese denim. The material is dyed with natural (not synthetic) indigo, which will fade beautifully into a range of vibrant hues and adopt a unique character. Alysia Alex, the manager of art-and-design partnerships at, is a fan, which runs ankle-length on her five-foot-four frame. “They’re so affordable and fit true to size in all the right places (they’re called cheeky for a reason).” They’ve even earned a devoted following among Alex’s friends: “I have a dedicated Everlane-denim group text with a few girlfriends that will back me up.”

The brand’s bikini underwear also stood out, according to former Strategist writer Lori Keong, who calls it “reliably wedgie-free” and “made for wearing everyday.”

Of the Day Heel, which has the same rounded toe as its sister boot, Reetz says: “You see a lot of shoes in this silhouette these days, but there’s something about Everlane’s pair that feels classic without being boring.” It comes in suede and leather, with several color options to choose from, including a bright-red tomato that Reetz says “really speaks to me.”

Editor’s note: Restock is expected on February 26, 2022.

Stylist Christel Langué is a fan of this stretchy and “chic” pair of ankle boots. Thanks to the lowish heel, she says they’re good for a “pain-free” day of walking. The boot is available in bone and black, but blogger and TikToker Nana Castro is a fan of this season’s “toffee.” In addition to the color, she appreciates Everlane’s sustainability efforts. “These are made from renewable plastic bottles; you’d never know from the knit look,” she adds.

DuBois, meanwhile, is a fan of Everlane’s Day Loafer, which changed her whole opinion of the brand’s footwear. “I’ve worn them on longer walks (at least 30 minutes) and have yet to get a single blister,” she says, adding, “I never thought I’d try Everlane’s footwear after earlier bad experiences, but this pair is making me reconsider.”

In our roundup of the best rain boots, Strategist writer Karen Adelson recommends the Chelsea-style Everlane boot, which has stretchy side panels and pull tabs that make it easy to slide on and take off. One note: The boot is designed to be worn with thick socks, so size down if you plan on wearing it with thin socks. It’s available in three colors: black, stone, and moss green.

For men

Photo: Retailer

“I wear them all the time,” writer Rumaan Alam told us of Everlane’s Organic Cotton Crew T-shirt, of which he owns 12 (all in black). “They’re not close-fitting in a way that a feminine shirt would be, but they’re not baggy in the way that an athletic-y shirt might be. Part of what’s key is that they don’t go down too long — I’m short and these land just below the waist.”

According to Strategist writer Louis Cheslaw, “these stretch-denim jeans from Everlane (which size up to a XXL) might just be the most comfortable I’ve ever owned.” He adds that the jeans have way more give in the hip and thigh than classics like Levi’s 501s “because they were designed to be intentionally roomier in those areas to accommodate the bodies of muscular athletes (and, apparently, less-muscular writers).”

Tim Melidio of menswear site Stay Classic says “the price is right” on this pair of straight-leg men’s jeans made with Japanese denim (and 2 percent elastane for a bit of stretch). “My friends swear by Everlane denim,” he adds.

Guys apparently love Everlane’s cashmere, too, with three telling us it makes one of the best men’s cashmere sweaters. The sweater, which comes in 13 colors and sizes up to XXL, has “a smooth, clean look that could be worn for many different occasions,” according to Pittsburgh-based streetwear influencer Joe Watkins, who calls it “probably one of the best under $200 cashmere sweaters.”

While Hawthorne co-founder and creative director Phillip Wong says these are not exactly dupes for his favorite Calvin Klein boxer briefs, he admits they are pretty close. One detail he likes about the underwear is its length: “The longer legs hug your thighs more, so there’s less of the bunch-up and movement you sometimes get with shorter boxer briefs.” Another, he adds, is that they’re made with high-quality fabric. “They’re almost completely Supima cotton, and very lightweight.”

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

The Strategist Guide to Shopping at Everlane