Stock Up on K-Beauty at Soko Glam’s Sitewide Sale

By,a former deals writer at the Strategist.Previously, she was a shopping writer for Refinery29.

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Photo-Illustration: The Strategist; Photos: Retailers

There are still so many questions regarding how tariffs will affect prices, but if the tariffs on South Korea do go into effect, it could mean price increases onKorean beauty. So if you’ve been meaning to restock (or stock up), now’s the time: Everything atSoko Glam, the popular (andStrategist-approved) K-beauty retailer, is 20 percent off sitewidefor itsFriends & Family Sale, which started today. (And if you’re a VIP member, everything is 25 percent off with the code VIP25.) I combed through pages upon pages of cleansers, toners, serums, andmoisturizersto find all the Strategist-approved items worth adding to your beauty cabinet, including one of our favorite cleansing balms and CosRx’s forever-viralsnail-mucinserum. Below, the 25 deals you should shop before the sale ends on Monday, April 28. And, if you want to keep up with more worthwhile sales, subscribe to theStrategist Sales Alertnewsletterto receive each day’s best deals in your inbox.

Cleansers and balms

Then I Met You Living Cleansing Balm
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Our favoriteK-beautycleansing balm is also a holy grail for drag queenKim Chi. It’s nice and luxurious yet still very affordable, and Chi says it keeps her skin “squeaky clean all day long.”

Banila Co Clean It Zero Cleansing Balm Original
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This popularcleansing balmis a favorite of vloggerMichelle Choi. She says it not only melts off makeup but cleans out her pores.

Banila Co Clean it Zero Best of Balms Trio
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And if you’re already a fan of the above (or would like to test it out), this trio kit includes three of the brand’s cleansers: the original balm, the brightening balm, and the pore-clarifying balm.

Neogen Real Fresh Green Tea Cleansing Stick
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You’ll find this nifty cleansing stick featured inRio Viera-Newton’s first-ever skin-careGoogle doc. It’s made with a blend of 13 different oils for seamless makeup removal and is a lifesaver for gym bags.

[Editor’s note: The cleansing stick is currently out of stock, but you can sign up for restock notifications on theproduct page.]

CosRX Low-pH Good Morning Gel Cleanser
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A gentle cleanser that deep cleans without stripping your face of necessary moisture thanks to BHA (beta hydroxy acid), tea tree oil, and primrose oil. It comes recommended by celebrity aestheticianSofie Pavitt, who says its great for oily skin.

Naturium The Glow Getter Multi-Oil Body Wash
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This silky, oil-infused soap is more than 50 percent glycerin and our top recommendedbody washfor dry skin.

Hanskin Pore Cleansing Oil
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I personally adore this cleansing oil because it’s fragrance-free and doesn’t irritate my sensitive skin. Plus, it takes mywaterproof mascaraoff in seconds.

Toners

Olivarrier Dual Moist Toning Lotion
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This toner-lotion combo product kind of defies categorization, but it’s our favorite hydratingtoneroverall (thanks to its powerfully moisturizing hyaluronic acid, squalene, and glycerin), so it gets a spot in the toners part of this list.

Mediheal Vitamide Toner Pads
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These toner pads recently made it onto Viera-Newton’s latest skin-careGoogle doc, which she updated just this month. She says that the pads “not only allow for that extra bit of cleansing of the skin, they infuse a ton of hydration and acne-fighting ingredients into my skin.”

Etude House SoonJung pH Relief Toner
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While some toners can be a bit harsh on skin, this one is quite gentle. Viera-Newton says she’s even comfortable using it on hersensitive skinbecause of the naturally derived ingredients.

Klairs Supple Preparation Facial Toner
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My favorite toner is this one from Klairs. As an avid retinol user, it’s a rare product that keeps my face hydrated, soothed, and flake-free.

Essences and serums

Then I Met You The Giving Essence
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An extremely convincingdupefor SK-II, this essence is an “absolute dream” for a quarter of the price, according to Viera-Newton. It’s rich with antioxidants and calcium, which soothe and brighten up your complexion.

Klairs Freshly Juiced Vitamin C Serum
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AnotherGoogle docfind, Klairs’ rejuvenating serum is worthwhile and reasonably priced — today’s it’s even cheaper at under $20.

Acwell Licorice pH-Balancing Essence Mist
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Equal parts essence and toner, this twofer is one of Viera-Newton’s all-time favoriteface mistsfor on-the-go hydration. It’s infused with licorice-root extract, which combats hyperpigmentation; bamboo water, which boosts hydration; and plenty of antioxidants.

CosRx Advanced Snail 96 Mucin Power Essence
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Snail mucintook over TikTok a few summers ago, and the moisturizing goo is here to stay. This viral essence addresses all kinds of skin concerns — dryness, uneven texture, scarring, and hyperpigmentation — and is always worth grabbing on sale.

Neogen Real Ferment Micro Essence
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Don’t sleep on fermented yeast.Margaret Choswears by this Neogen essence because the thicker consistency works well with her mature skin.

COSRX The Retinol 0.5 Oil
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COSRX The Retinol 0.5 Oil

$22
$27now 19% off
$22

A gentleretinolthat won’t leave your skin dry and crêpey. Artist and designerEny Lee Parkergot a bottle in Korea and noticed a visible decrease in pesky breakouts.

Moisturizers and sunscreens

Naturium Bio-Lipid Restoring Body Lotion
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Our beauty writerTembe Denton-Hursthas sworn by Naturium’s body lotion for years. “It manages to hydrate my ultra-dry skin — even in the dead of winter — and is rich without being heavy,” she writes. Bonus: It’s our topbody lotionfor dry skin.

Good Light Lip Milk
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It’s nottechnicallya moisturizer, but Good Light’s lip milk is so hydrating that it may as well be. Notably hard-launched byMay DecemberstarCharles Meltonat the Golden Globes, it’s a buzzy lip product that lives up to the hype.

Benton Snail Bee High Content Lotion
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Another Rio favorite: the Steam cream, which she says is one of her favoritemoisturizers for dry, acne-prone skin. It uses snail mucin, bee venom, and niacinamide to hydrate the skin and reduce blemishes.

Klairs Midnight Blue Calming Cream
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This moisturizer is like a deep breath for your pores.Viera-Newton, who uses it to helpreduce scars, says it’s incredibly calming and leaves her face looking ultradewy and less red with every use.

Elensilia CPP Collagen 80 Percent Intensive Eye Cream
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For our paraben-, fragrance-, and mineral-oil-free folks, thiseye creamis for you. Its gentle formula is made from 80 percent collagen to leave your under-eyes perky and plump.

Neogen Day-Light Protection Airy Sunscreen
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According to Evan of theDewy Dudes, this plant-extract-packed SPF50 sunscreen is perfect for grown-ups. Grab a bottle now while it’s under $30.

Masks

Mediheal Tea Tree Essential Mask
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Our Best in Classmaskfor bad breakouts is in stock, on sale, and now just $6 for a pack of four. That’s just $1.50 per mask.

CosRX Snail Mucin Hydrogel Eye Patch
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If you swear by CosRx’s snail mucin, then definitely check out the brand’s hydrating eye patches.

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