Stock Up on K-Beauty at Soko Glam’s Sitewide Sale

By , a former deals writer at the Strategist. Previously, she was a shopping writer for Refinery29.

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Photo-Illustration: The Strategist; Photos: Retailers

There are still so many questions regarding how tariffs will affect prices, but if the tariffs on South Korea do go into effect, it could mean price increases on Korean beauty. So if you’ve been meaning to restock (or stock up), now’s the time: Everything at Soko Glam, the popular (and Strategist-approved) K-beauty retailer, is 20 percent off sitewidefor its Friends & Family Sale, which started today. (And if you’re a VIP member, everything is 25 percent off with the code VIP25.) I combed through pages upon pages of cleansers, toners, serums, and moisturizers to find all the Strategist-approved items worth adding to your beauty cabinet, including one of our favorite cleansing balms and CosRx’s forever-viral snail-mucin serum. Below, the 25 deals you should shop before the sale ends on Monday, April 28. And, if you want to keep up with more worthwhile sales, subscribe to the Strategist Sales Alert newsletter to receive each day’s best deals in your inbox.

Cleansers and balms

Then I Met You Living Cleansing Balm
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Our favorite K-beauty cleansing balm is also a holy grail for drag queen Kim Chi. It’s nice and luxurious yet still very affordable, and Chi says it keeps her skin “squeaky clean all day long.”

Banila Co Clean It Zero Cleansing Balm Original
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This popular cleansing balm is a favorite of vlogger Michelle Choi. She says it not only melts off makeup but cleans out her pores.

Banila Co Clean it Zero Best of Balms Trio
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And if you’re already a fan of the above (or would like to test it out), this trio kit includes three of the brand’s cleansers: the original balm, the brightening balm, and the pore-clarifying balm.

Neogen Real Fresh Green Tea Cleansing Stick
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You’ll find this nifty cleansing stick featured in Rio Viera-Newton’s first-ever skin-care Google doc. It’s made with a blend of 13 different oils for seamless makeup removal and is a lifesaver for gym bags.

[Editor’s note: The cleansing stick is currently out of stock, but you can sign up for restock notifications on the product page.]

CosRx Low pH Good Morning Gel Cleanser
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A gentle cleanser that deep cleans without stripping your face of necessary moisture thanks to BHA (beta hydroxy acid), tea tree oil, and primrose oil. It comes recommended by celebrity aesthetician Sofie Pavitt, who says its great for oily skin.

Naturium The Glow Getter Multi-Oil Body Wash
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This silky, oil-infused soap is more than 50 percent glycerin and our top recommended body wash for dry skin.

Hanskin Pore Cleansing Oil
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I personally adore this cleansing oil because it’s fragrance-free and doesn’t irritate my sensitive skin. Plus, it takes my waterproof mascara off in seconds.

Toners

Olivarrier Dual Moist Toning Lotion
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This toner-lotion combo product kind of defies categorization, but it’s our favorite hydrating toner overall (thanks to its powerfully moisturizing hyaluronic acid, squalene, and glycerin), so it gets a spot in the toners part of this list.

Mediheal Vitamide Toner Pads
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These toner pads recently made it onto Viera-Newton’s latest skin-care Google doc, which she updated just this month. She says that the pads “not only allow for that extra bit of cleansing of the skin, they infuse a ton of hydration and acne-fighting ingredients into my skin.”

Etude House SoonJung pH Relief Toner
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While some toners can be a bit harsh on skin, this one is quite gentle. Viera-Newton says she’s even comfortable using it on her sensitive skin because of the naturally derived ingredients.

Klairs Supple Preparation Facial Toner
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My favorite toner is this one from Klairs. As an avid retinol user, it’s a rare product that keeps my face hydrated, soothed, and flake-free.

Essences and serums

Then I Met You The Giving Essence
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An extremely convincing dupe for SK-II, this essence is an “absolute dream” for a quarter of the price, according to Viera-Newton. It’s rich with antioxidants and calcium, which soothe and brighten up your complexion.

Klairs Freshly Juiced Vitamin C Serum
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Another Google doc find, Klairs’ rejuvenating serum is worthwhile and reasonably priced — today’s it’s even cheaper at under $20.

Acwell Licorice pH-Balancing Essence Mist
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Equal parts essence and toner, this twofer is one of Viera-Newton’s all-time favorite face mists for on-the-go hydration. It’s infused with licorice-root extract, which combats hyperpigmentation; bamboo water, which boosts hydration; and plenty of antioxidants.

CosRx Advanced Snail 96 Mucin Power Essence
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Snail mucin took over TikTok a few summers ago, and the moisturizing goo is here to stay. This viral essence addresses all kinds of skin concerns — dryness, uneven texture, scarring, and hyperpigmentation — and is always worth grabbing on sale.

Neogen Real Ferment Micro Essence
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Don’t sleep on fermented yeast. Margaret Cho swears by this Neogen essence because the thicker consistency works well with her mature skin.

COSRX The Retinol 0.5 Oil
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COSRX The Retinol 0.5 Oil

$22
$27 now 19% off
$22

A gentle retinol that won’t leave your skin dry and crêpey. Artist and designer Eny Lee Parker got a bottle in Korea and noticed a visible decrease in pesky breakouts.

Moisturizers and sunscreens

Naturium Bio-Lipid Restoring Body Lotion
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Our beauty writer Tembe Denton-Hurst has sworn by Naturium’s body lotion for years. “It manages to hydrate my ultra-dry skin — even in the dead of winter — and is rich without being heavy,” she writes. Bonus: It’s our top body lotion for dry skin.

Good Light Lip Milk
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It’s not technically a moisturizer, but Good Light’s lip milk is so hydrating that it may as well be. Notably hard-launched by May December star Charles Melton at the Golden Globes, it’s a buzzy lip product that lives up to the hype.

Benton Snail Bee High Content Lotion
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Another Rio favorite: the Steam cream, which she says is one of her favorite moisturizers for dry, acne-prone skin. It uses snail mucin, bee venom, and niacinamide to hydrate the skin and reduce blemishes.

Klairs Midnight Blue Calming Cream
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This moisturizer is like a deep breath for your pores. Viera-Newton, who uses it to help reduce scars, says it’s incredibly calming and leaves her face looking ultradewy and less red with every use.

Elensilia CPP Collagen 80 Percent Intensive Eye Cream
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For our paraben-, fragrance-, and mineral-oil-free folks, this eye cream is for you. Its gentle formula is made from 80 percent collagen to leave your under-eyes perky and plump.

Neogen Day-Light Protection Airy Sunscreen
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According to Evan of the Dewy Dudes, this plant-extract-packed SPF50 sunscreen is perfect for grown-ups. Grab a bottle now while it’s under $30.

Masks

Mediheal Tea Tree Essential Mask
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Our Best in Class mask for bad breakouts is in stock, on sale, and now just $6 for a pack of four. That’s just $1.50 per mask.

CosRX Snail Mucin Hydrogel Eye Patch
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If you swear by CosRx’s snail mucin, then definitely check out the brand’s hydrating eye patches.

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