Away, Apple, Alex Mill: The 31 Best Black Friday Deals You Can Still Get Today

By,the Strategist’s deals editor, who's been covering sales since 2018.Previously, she was the shop editor for Dwell.
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Photo-Illustration: The Strategist; Photos: Retailers

Black Fridayis here, and we’re updating this story hourly. To find the best deals in every category, follow all ofour Black Friday coverage.

I’ve been keeping a close eye onBlack Fridaysales since the month began — that’s how early sales started this year — and I spent all day yesterday rounding up themore than 300 deals worth shopping. So I know which deals are actually worth your time. While every deal on my megalist is truly worthy, here, I’ve taken an extra-critical eye to all the deals and rounded up just the top two dozen or so that I think are the best of the best. Everything here has earned a spot because it’s at its lowest price ever, is rarely on sale, or is just excellent products that I (or my fellow Strategist staffers) highly recommend. Everything is still available, as of now, and while I expect many of these deals to continue over the whole weekend, you never know. We saw plenty of things sell our yesterday, and deals could end at any moment.

Apple AirTag - 4-Pack
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LEGO Classic Vibrant Creative Brick Box
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Cyber Week is a great time to getLEGOs on sale. They’re a great gift for kids and adults, and discounts go up to 50 percent off. But a set everyone can enjoy is this classic building box with 850 pieces you can use to create anything you want.

Melissa & Doug Flip Fish Baby Toy
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Discounts on Melissa & Doug stuff are particularly steep at both Amazon and Walmart (and a favorite kids’ giftof writer Martha Tuber).

Alex Mill Nico Striped Cardigan in Cotton
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Alex Mill Nico Cardigan in Cotton
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Toniebox 2 Starter Set - Playtime Puppy
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Although it launched only a little over a month ago, the newToniebox 2is on sale for nearly 30 percent off for Black Friday.

Alex Mill’s Nico cardigan (which Strategist readers bought in droves last Black Friday) is $107, and the striped version is even cheaper at $99.

Lands’ End Lightweight Jersey Long Sleeve Turtleneck
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Everything at Lands’ End is 50 percent off, which is just about the best deal the brand offers. And most things are an extra 12 percent off that with the code FRIDAY50. You’ll get a lot of use from our best layerableturtleneckin the upcoming months.

Pilcro Textured Wrap Knit Top
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If you don’t mind doing a little digging, Anthropologie’s sale-on-sale is absolutely worth it. Already-on-sale items are an extra 50 percent off at checkout, making this cute top for holiday parties nearly 70 percent off.

J.Crew Broken-In Organic-Cotton Oxford Shirt
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This nice-looking shirt fromthe Strategist Menswear100 is half off and comes in over a dozen colors.

Levi’s 501 Original Fit Women’s Jeans
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Levi’s 501 Original Fit Men’s Jeans
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Levi’shas many sales throughout the year, but the discount usually caps at 30 percent off. But for Cyber Week, that has increased to 40 percent off sitewide for men’s and women’s apparel and 50 percent off kids’ things.

J.Crew Classic Pajama Pant Set in End-on-End Cotton
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These Best in Classpajamasare 50 percent off as part of J.Crew’s sitewide sale.

Hill House Home The Hotel Robe
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For its only sale all year, absolutely everything — even its sale section — is 25 percent off at Hill House through December 1 with the code EVERYTHING25. I have my eye on its fluffybathrobe.

Gap CashSoft Stretch Beanie
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Gap’s cashmerelikesweaters, scarves, and beanies make a great gift for yourself and everyone on your list, and they’re all atleast50 percent off. This stretchy hat is only $13 and comes in six neutrals.

Gap Organic Stretch Cotton Hipster
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Our No. 1underwearis at its best price ever: just $5.

Blundstone 1609 Chelsea Boots
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I usually say that any discount under 20 percent off is not a good deal, but Blundstones — theboots of choice for many Strategist staffersnevergo on sale, so 15 percent off is actually a great deal. Go with the classic Chelsea boots.

Lululemon Everywhere Belt Bag 1L - Leather Alternative
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Always worth mentioning a nice discount on one ofLululemon’s much-loved belt bags.

Baggu Standard Baggu - Miffy
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Baggu’s only sitewide sale of the year is going on right now. Everything is 25 percent off, including sale items. A few other retailers, including Urban Outfitters and Ban.do, are price-matching if you’d rather shop elsewhere, though.

Salt Lab Magnesium Oil Spray - 6.8 Oz.
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Themagnesium-oil spraythat our contributor Diksha Basu (a former tosser and turner) uses to fall asleep andstayasleep is 35 percent off at Amazon when you apply the on-site coupon. It’s a few dollars more atNordstromif you’d prefer to shop there.

Clinique Almost Lipstick - Black Honey
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Clinique’s “your lips but better” lipstick is 30 percent off everywhere it’s sold. It makes an excellent gift — I’m buying a tube for my mom!

Glossier Perfecting Skin Tint
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At Glossier, everything is 25 percent off, and orders over $100 are 30 percent off. But a few items, like this light-as-air skin tint and atrio of Balm Dotcoms, are discounted even more.

CosRx Advanced Snail 96 Mucin Power Essence
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The best times to buy COSRx’s ever-popularsnail-mucinessence are Prime Day and Black Friday. It’s down to a very good price at $13 right now. (And if it happens to sell out at Amazon, it’s $15 at Soko Glam.)

Verb Ghost Conditioner - 12 Oz.
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Verb makes our best overallconditioner. It’s 30 percent off pretty much everywhere, so it’s definitely time for a restock. (Junior writerBella Druckman says she started using itrecently and has never received so many compliments on her hair.)

Baby Foot Original Foot Peel
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Baby Foot’s magical exfoliating socks are on sale for 30 percent off, which is the highest discount I’ve seen in a long time.

First Aid Beauty Ultra Repair Cream - 8 oz.
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First Aid Beauty’s Repair Cream isthick and hydratingwithout being greasy, and this value-size bottle is half off as part ofSephora’s (actually good!) Black Friday sale.

Boy Smells Herbaceous Candle
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Everything is 30 percent off, andselect itemsare up to 50 percent off at Boy Smells. Shipping is free once you hit $50; if you plan to spend less than that, you might want to check out on Amazon.

Coop Sleep Goods Original Adjustable Pillow - Queen
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The Coop is already more affordable than most ofour other favorite pillows, but it’s even cheaper right now: $63 at Amazon and $64 at the brand’s own site.

Technivorm Moccamaster 10-Cup Coffee Maker
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The Moccamaster not only looks good; it makes “extremely good coffee,” according to our senior writerEmma Wartzman. The price has been fluctuating throughout the day, but most colors are around $240 — a very good deal!

Away The Carry-On
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Away The Carry-On

$220
$275now 20% off
$220

Away’s only sitewide sale of the year is here and includes our best overallcarry-on suitcase. Amazon is price-matching.

OtterBox Symmetry Series Clear Case - iPhone 16 Pro
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OtterBox’s sturdy phone cases are up to 50 percent off. “I like that it never looks dirtyeverand doesn’t add too much extra surface to the phone,” said managing editor Kelsie Schrader of herSymmetry.

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The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.

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