I Found the 396 Black Friday Deals You Can Still Get Today for Up to 70 Percent Off

By , the Strategist’s deals editor, who's been covering sales since 2018. Previously, she was the shop editor for Dwell.

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Photo-Illustration: The Strategist; Photos: Retailers

Editor’s note: Cyber Monday has officially started, and we’re no longer updating this Black Friday post.You can find all the best Cyber Monday deals here, and you can find all of our Cyber Monday coverage here.

The biggest sales event of the year is over, but tons of deals are still live. I’ve been knee-deep in Black Friday deals since the month began — that’s how early sales started this year — so at this point, I’ve got a strong sense of which deals are worth it. All the sales below are still live, and for the most part, they won’t be getting any better come Cyber Monday tomorrow. In fact, they’re more likely to sell out — we’ve seen some of the best deals, like cheap AirPods, sell out already. With shipping times being wonky and stock being a bit lower owing to tariffs, it’s better to buy now rather than later.

As I do for every big shopping holiday, I’ve whipped up a very extensive list — organized first by category, then alphabetically by brand name — so you can peruse all the deals that are worth a look. If you’re not sure where to begin, I’d start with the heavy hitters like Amazon and Nordstrom, where you’ll find deep discounts on tech, clothes, and toys. But tons of other Strategist-loved retailers have good deals, too, from Anthropologie, Madewell, and Everlane to Dermstore, Sephora, and Ulta. My fellow writers have also been rounding up their top picks in every category, which I’ve linked to throughout. And if you want to see every top pick in one place, check out all our Black Friday coverage here.

As always, make sure to sign up for the Strategist Sales Alert newsletter, where we’ll send each day’s best deals to your inbox (as well as sales just for newsletter subscribers).

Deals I personally think are the best

There are so many good deals it’s hard to choose the best, but these are my top-six picks. The simplest pair of AirPods is the best price we’ve ever seen — $69! The magnesium-oil spray that our contributor Diksha Basu (a former tosser and turner) uses to fall asleep and stay asleep is 35 percent off. Gap’s cashmerelike sweaters, scarves, and beanies make a great gift for yourself and everyone on your list; this stretchy hat is only $13 and comes in six neutrals. The best deal from Everlane’s sale is this half-off puffer that we tried and liked. An extremely comfortable, extremely chic pair of barrel-leg pants is $104 at COS. And Away’s only sitewide sale of the year is here and includes our best overall carry-on suitcase.

Apple AirPods 4
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Gap CashSoft Stretch Beanie
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Salt Lab Magnesium Oil Spray - 6.8 Oz.
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Everlane the EverPuff
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COS Barrel-Leg Pants
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Away The Carry-On
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Fashion

For all the best fashion deals, check out writer Ambar Pardilla’s roundup.

Agnès B.’s Snap Cardigans — the Chanel tweed jacket of New York — are 30 percent off with code BFOREVER.

Agnès B. Le Petit Cotton Fleece Cardigan
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$175
$250 now 30% off
Buy at Agnès B
with code: BFOREVER
Agnès B. Cotton Fleece New Two Cardigan
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Agnès B. Organic Cotton Rosana Cardigan
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Alex Mill’s best sale of the year is here, and select styles are up to 50 percent off through Monday night. Take this rare opportunity to snag our favorite Nico cardigan for under $100 in a striped colorway (the solid-color version is on sale for $107, if you’d prefer that) — or some cashmere accessories.

Alex Mill Nico Striped Cardigan in Cotton
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Alex Mill Matt Striped Tee
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Alex Mill Beanie in Brushed Cashmere
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This year’s Amazon deals “are so good, you might even be able to knock out your entire holiday gifting list before December gets here — a holiday shopper’s dream,” says our writer Dominique Pariso. For more Amazon Black Friday deals, be sure to check out her roundup here.

Orolay Thickened Down Jacket
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Levi's Ribcage Straight Full-Length Jeans
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Levi's 550 Relaxed Fit Jeans
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Anthropologie’s sale section is an extra 50 percent off, and select full-price items are 30 percent off. The home section is worth checking out as well. See more good deals at Anthropologie’s Black Friday sale here.

Pilcro Textured Wrap Knit Top
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Anthropologie Sculptural Post Earrings
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Maeve The Colette Crop Wide-Leg Jeans
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During Aritzia’s Black Fiveday Sale, get 20 to 50 percent off everything. Plus, get 10 percent off the Super Puff. (It’s not the biggest discount, but this is one of the few times it’s ever on sale.)

Tna Jasper Field Jacket
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Aritzia The Super Puff - cliMATTE
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Aritzia The Super Puff Long - cliMATTE
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It’s a rare sitewide sale on all things Baggu: Everything is 25 percent off, including sale items, and shipping is free on orders over $50.

Baggu Standard Baggu - Miffy
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Baggu Horizontal Zip Duck Bag
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Baggu Nylon Shoulder Bag
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Banana Republic “finally feels like the same brand that had Nora Ephron and Hunter S. Thompson write product reviews for its mail-order catalogue.” That’s to say, it’s very good now. You can try it out for yourself with 40 percent off your full-price purchase (this includes its normally pricey cashmere) and up to 50 percent off sale items.

Banana Republic Cotton V-Neck Sweater
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Banana Republic Donegal Roll-Neck Sweater
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Ban.do’s offering 35 percent off sitewide with code ITSHERE. But the bigger deal might be all the Le Bon Shoppe that’s marked down 25 percent.

Le Bon Shoppe Arc Pants
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Le Bon Shoppe French Terry Core Sweatshirt
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Le Bon Shoppe Embroidered Her Socks
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Select items at Bloomingdales labeled BLACK FRIDAY are 25 percent off. But the best deals are on C by Bloomingdale’s cashmere: A lot of it is at least half-off.

C by Bloomingdale's Crewneck Cashmere Sweater
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Bybba The Big Brown Bag
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C by Bloomingdale's 100% Cashmere Travel Wrap
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Strategist staffers have been wearing and recommending Blundstones for years — they’re deservedly popular. Senior writer Lauren Ro calls them “the most comfortable shoes I own.” Now, you can get 15 percent off sitewide.

Blundstone Women's Clog #2422
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Blundstone 1609 Chelsea Boots
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Blundstone 1671 Boots
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Take 25 percent off everything on the Bombas site through December 3. Some particularly seasonal offerings include a four-pack of men’s chunky socks, cozy leg warmers, and some party-ready rhinestone socks.

Bombas Chunky Ragg Calf Sock 4-Pack - Men's
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Bombas Women’s Ribbed Leg Warmers
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Bombas Rhinestone Rib Quarter Socks
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Select styles are 40 percent off, while everything else is 20 percent off.

Boden Swing Duffle Coat
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Boden Lancaster Belted Mac
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Boden Mohair Woven Scarf
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Mini Boden Wow Smart Coat
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Mini Boden Ariel Long Sleeve Twirly Dress
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Mini Boden Edie Fair Isle Cardigan
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We love Boggs for the beach, but singer Amerie told us she uses hers for her son’s swimming lessons too. There’s 25 percent off sitewide.

Bogg Bag Original - Dockside Stripe
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Bogg Bag Original - Strawberry Shortcake
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Baby Bogg Bag
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Nothing is discounted at jewelry brand Brilliant Earth, sadly, but you do get free jewelry with purchases over $1,000 when you use the code BLACKFRIDAY.

Brilliant Earth 2mm Huggie Perfect Hoop Earrings
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Brilliant Earth Astra Diamond Ring - 1.4mm
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Catbird is offering 20 percent off nearly everything through December 1. The alphabet charms make a particularly nice personal gift. And don’t forget the home and beauty sections, which have fun little tchotchkes like this wind-up pigeon toy.

Catbird Tiniest Alphabet Charm - Yellow Gold
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Catbird x Jenny Slate Beloved Heart Spinner Charm - Silver
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New York Pigeon Wind-up Toy
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There’s “Le Sale” at Clare V., or 20 percent sitewide.

Clare V. x Hansel from Basel Lips Cashmere Crew Socks
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Clare V. Triangle Scarf
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Clare V. Grande Fanny
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Cos

For The Row (on a budget): Get 25 percent off sitewide at Cos.

Cos 24/7 Long-Sleeved T-Shirt
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COS Barrel-Leg Pants
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Cos Hooded Down Puffer Jacket
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Cozy Earth’s sale got better ahead of Cyber Monday: Most items are 40 percent off. You might know the brand from its bedding, but it also makes some of our Best in Class pajamas, robes, and slippers.

Cozy Earth Puffy Sheep Slippers
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Cozy Earth Waffle Bath Robe
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Cozy Earth Bamboo Stretch-Knit Long Sleeve Pajama Set
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There are hundreds of men’s and women’s apparel and accessories for 40 percent off at Everlane, and most of these are the best deals I’ve seen the brand offer all year. Go for a beanie or scarf if you’re looking for gifts for others, or a sweater or coat if you’re looking for gifts for yourself. You can find even more of our picks from Everlane’s Black Friday sale here.

Everlane The Luxe Rib Turtleneck
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Everlane The Cocoon Crew in Alpaca
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Everlane the EverPuff
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Everlane The Cashmere Crew
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Everlane The Selvedge Straight Fit Jean
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Everlane The Cabin Beanie
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Gap

The entire site is 50 percent off. I’d jump on the chance to buy CashSoft before it sells out, or get some Best in Class underwear. Select items are an even better deal at 60 percent off.

Gap Organic Stretch Cotton Hipster
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Gap Modern Boatneck T-Shirt
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Gap VintageSoft Raglan Sweatshirt
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Gap CashSoft Crew Sweater
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Gap CashSoft Stretch Beanie
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Gap Cotton Jersey V-Neck T-Shirt
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For its only sale all year, absolutely everything — even its sale section — is 25 percent off through December 1 with the code EVERYTHING25. I have my eye on its fluffy bathrobe, but you can never go wrong with one of its iconic Nap Dresses.

Hill House Home The Cleo Pointelle Set
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Hill House Home The Hotel Robe
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Hill House Home The Scarlett Nap Dress
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Just about everything is 50 percent off, no code needed, and sale styles are an additional 50 percent off with the code FRIDAY.

J.Crew Feather Jersey Turtleneck
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J.Crew Classic Pajama Pant Set in End-on-End Cotton
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J.Crew Wool-Cashmere Blend Bandanna
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J.Crew Rollneck Bag Charm
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J.Crew Long-Sleeve Polo Shirt in Double-Knit Jacquard
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J.Crew Broken-In Organic-Cotton Oxford Shirt
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Kule, one of our favorite places for stripes, is offering 30 percent off sitewide with the code BF30.

Kule The Modern Long
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Kule The Boyfriend
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Kule The Turtleneck
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Just about everything is 50 percent off, and clearance items are up to 80 percent off. (The code needed to get that discount seems to vary by your location, but for me it’s DIAMOND.) Start with this turtleneck that we’ve been raving about for years that’s just $17 and comes in two dozen colors. Cashmere-lined gloves are also a great gift!

Lands’ End Lightweight Jersey Long Sleeve Turtleneck
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Lands' End Women's Drifter Modern Cable Crew Sweater
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Lands' End Women's EZ Touch Screen Cashmere Lined Leather Gloves
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Lands' End Natural 5-Pocket Open-Top Canvas Tote Bag - Medium
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Lands' End Men's Fine Gauge Cashmere Sweater
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Lands' End Men's Cashmere Lined EZ Touch Leather Glove
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You can grab lots of Leset’s wardrobe staples — including the famous boxy tee Strategist staffers love — for 30 percent off at the brand’s sitewide sale.

Leset The Margo Tee
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Leset Barb Crew Cardigan
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Leset Barb Wide Leg Pant
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Levi’s is the most-mentioned brand in our Best in Class guides to denim for men and women, and right now it’s featuring the best deal it has ever offered: 40 percent off everything. (Normally that sitewide discount hovers around 30 percent.)

Levi’s Wedgie Straight Ankle Women's Jeans
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Levi's 501 Original Fit Women's Jeans
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Levi's Ribcage Straight Ankle Women's Jeans
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Levi's 505 Regular-Fit Men's Jeans
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Levi's 501 Original Fit Men's Jeans
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Levi's Original Trucker Jacket
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Lululemon’s early Black Friday sale is mostly just a restock of its “We Made Too Much” section, but it’s still worth checking out. Outdoor and travel writer Katherine Gillespie put together a roundup of her top picks from Lululemon’s Black Friday sale here.

Lululemon Everywhere Belt Bag 1L - Leather Alternative
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Lululemon Define Cropped Jacket Nulu
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Lululemon Pace Breaker Linerless Short 5
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Madewell’s Black Friday sale just started, and you get 40 percent off your entire purchase with the code LETSGO. (It works with most already-discounted items, too.) I’d use the opportunity to get some rarely discounted pieces, like leather bags and shoes and new seasonal styles, at a good price, but definitely look through the already on-sale items for some extra-big discounts.

Madewell The Top-Zip Mini Shoulder Bag
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Madewell Boatneck Drop-Shoulder Sweater
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Madewell The Easy Pull-On Pant in Satin
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Madewell Cotton Shaker-Stitch Crewneck Sweater
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Madewell The 1991 Loose Straight Jean
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Madewell The McCarren Midweight Hoodie Sweatshirt
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Get up to 50 percent off sitewide at one of our favorite places for affordable cashmere, Naadam.

Naadam Luxe Cashmere Cable Crewneck
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Naadam Lightweight Cashmere Relaxed Polo
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Naadam Luxe Cashmere Snood
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The widest selection of deals at Nordstrom are in the fashion category, from cashmere sweaters to faux-fur-lined slippers. You can find even more of our picks from Nordstrom’s Black Friday sale here.

Skims Fits Everybody Scoop Bralette
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Nordstrom Crewneck Cashmere Sweater
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UGG Discoquette Slide Slipper
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Sorel Manawan II Men's Slipper
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Nordstrom Italian Merino Wool Crewneck Sweater
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Ray-Ban 50-mm Classic Wayfarer Polarized Sunglasses
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If you don’t mind doing some digging, the really deep discounts are at Nordstrom Rack for Cyber Week. And clearance items are an extra 40 percent off at checkout!

Adidas Taekwondo Lace Shoes - Women's
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Sperry Avenue Duck Boot - Men's
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UGG Knit Tech Gloves
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Nearly everything at Old Navy is on sale for up to 60 percent off.

Old Navy EveryWear Long-Sleeve T-Shirt
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Old Navy SoSoft Turtleneck Tunic Sweater
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Old Navy Printed Sherpa Quarter-Zip Pullover
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For its first sitewide sale in forever, everything is 40 percent off at Outdoor Voices. If you don’t mind digging, discounts increase to up to 50 percent off in the OV Extra clearance section.

Outdoor Voices Zephyr Pant
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Outdoor Voices The Exercise Dress
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Outdoor Voices Candy Fleece Snap Jacket
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Outdoor Voices Men's CloudKnit Slim Sweatpant
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Outdoor Voices RecFleece Relaxed Full Zip
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Outdoor Voices Men's Zephyr 5
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If you’re on the hunt for some fancy new pajamas, just about everything at Petite Plume is 20 percent off. That discount applies to on-sale items, too, so you can grab our best silk sleep shirt for just $74.

Petite Plume Women's Silk Nightshirt - Black and White
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Petite Plume Women's Flannel Pajama Set
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Petite Plume Women's Pima Jacquard Ophelia Robe
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Everything is 25 percent off at Reformation. Its cool-person-approved denim is a staple if you’re looking for high-waisted jeans or mom jeans, and we’ve also heard that its cashmere is top-notch.

Reformation Goldie Cashmere-Blend Triangle Scarf
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Reformation Cashmere Boyfriend Sweater
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Reformation Cynthia High Rise Straight Jeans
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Rothy’s machine-washable (and recycled from plastic bottles) shoes are up to 30 percent off, while the mary janes Erika Veurink walked 10,000 steps around Florence in are almost half-off.

Rothy's The Casual Clog
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Rothy’s The Square Mary Jane
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Rothy's The T–Strap Mary Jane
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It’s not everyday that people refer to their pants or jeans as “miraculous,” but that’s exactly the word that a two different writers used to describe the experience of finding clothing that actually fits at Universal Standard. The size-inclusive brand — that sells everything in sizes 00 to 40, has up to 65 percent off denim, and 40 percent off all outerwear.

Universal Standard Carrie High Rise Wide Leg Jeans
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Universal Standard Bae Boyfriend Crop Jeans
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Universal Standard Rainier Short Hooded Puffer
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Through December 2, most items are 30 percent off and sale items are an extra 40 percent off at checkout. Sadly, that discount doesn’t apply to several of the more iconic Vans shoes, but I did spot some fun picks nonetheless, like these fabulous mary jane creepers and the sneakers that Ben Van Leeuwen says he can easily walk ten miles in.

Vans Mary Jane Creeper Shoe
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Vans UltraRange Neo VR3 Shoe
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Vans Classic No Show Socks 3-Pack
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Beauty

For all the best beauty deals, check out writer Tembe Denton-Hurst’s roundup.

Everything at Act+Acre is 25 percent off through December 4. The hair towel I’ve been using for years, which we semi-recently named our best less-expensive option, is definitely worth the price tag. We also like the sulfate-free hair cleanser, which is great for oily and/or fine hair.

Act+Acre Microfiber Hair Towel
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Act+Acre Cold Processed Balancing Shampoo
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Act+Acre Stem Cell Scalp Serum
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All manner of Strategist favorites — from CosRx’s snail-mucin essence to Baby Foot’s magical exfoliating socks — are available at really good discounts (dare I say Prime Day–level discounts?). And if you’ve got a big budget, the nearly $3,000 Lyma Laser is currently just over $2,000. Find the rest of our favorite Black Friday deals at Amazon here.

Clinique Almost Lipstick - Black Honey
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CosRx Advanced Snail 96 Mucin Power Essence
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Medicube Zero Pore Pad
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Biodance Bio-Collagen Real Deep Mask - Set of 4
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Bioderma Atoderm Shower Oil - 33.8 Oz.
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Baby Foot Exfoliant Foot Peel
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Verb Ghost Conditioner - 12 Oz.
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https://pyxis.nymag.com/v1/imgs/098/db5/29500f472591c6433ff0621f6b30bb2a0a.2x.rsquare.w536.jpg
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LYMA Laser
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Take 30 percent off sitewide with the code HAIR30. Beauty columnist Rio Viera-Newton uses the Flash hair mask to “hydrate, soften, and add a glossy shine while smoothing strands and protecting color.”

Amika Hydro Dream Hair Routine Trial Set
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Amika Flash Instant Shine Mask
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Amika Perk Up Dry Shampoo
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Through December 2, everything is 30 percent off (and shipping is free) with the code FRIYAY. Benefit makes several of our favorite mascaras, and you can’t go wrong with its brow products or Benetint lip-and-cheek stain.

Benefit Cosmetics
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Black Friday is when Ceremonia hosts its biggest sale of the year. The deal gets better as you shop more. You’ll get 20 percent off when you buy two items, 25 percent off when you purchase three to four items, and 30 percent off when you purchase five items or more. The brand makes Strategist writer Ambar Pardilla’s favorite heat-protectant spray, which also protects hair from UV damage.

Ceremonia Guava Rescue Spray
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Ceremonia Pequi Styling Gel
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A Best in Class mascara, a teen-friendly eye shadow, and a palette that’s beloved by professional makeup artists — just a taste of what’s discounted at ColourPop’s 30 percent off sitewide holiday sale.

ColourPop Super Shock Shadow
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Colourpop BFF Volumizing Mascara
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Credo is offering 20 percent off sitewide through December 1, which is a typical (and solid!) deal from the clean beauty retailer. Ilia’s skin tint is a best seller with Strategist readers, and the Everyday Oil is a great stocking stuffer.

Ilia Super Serum Skin Tint SPF 40
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Everyday Oil - Mainstay Blend, 2 Oz.
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Marie Veronique Pure + E.O. Free Oil Cleanser
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Dieux’s thoughtfully designed skin-care products are part of many a Strategist staffer’s skin-care routine, including Strategist editor Lauren Levy, who has gone through many tubes of Instant Angel. I am also an Instant Angel evangelist and regularly use Air Angel, too. The brand is offering a tiered discount structure: 22 percent off sitewide, 26 percent off orders over $125, and 30 percent off sets. The sale kicked off on November 24, but you can shop the sale early when you sign up with an email.

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Thousands of Strategist-approved beauty products are up to 30 percent off with the code JOY through December 1. You can also get double points and free gifts with purchase. For even more of our picks from Dermstore’s Black Friday sale, click here.

EltaMD UV Daily SPF 40 Tinted Face Sunscreen - 1.7 Oz.
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Medik8 Crystal Retinal 1
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Augustinus Bader The Rich Cream - 1 Oz.
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Fur

Everything is 30 percent off through December 1, which is the best deal I’ve seen the brand offer. We often recommend Fur’s most well-known product, its pubic-hair oil, which is particularly good at preventing razor bumps. And the brand’s trimmer is pricey but worth it: The rounded blades gently cut hair without snipping the skin, and the LED light makes it easy to see your handiwork.

Fur Oil - 2.5 Oz.
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Fur Trim System
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Glossier is home to many of our favorite beauty products — the best liquid blush, skin tint for sheer coverage on darker skin tones, and sweet-smelling lip balms, to name a few. Everything is 25 percent off, and orders over $100 are 30 percent off. Plus, some items, like the aforementioned skin tint and a trio of Balm Dotcoms, are discounted even more.

Glossier Balm Dotcom
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Through December 1, take 20 percent off sitewide and 30 percent off bundles with the code BFCM2025. Be sure to check out the brand’s editor-approved acne-fighting red-light mask and famous sauna blankets.

HigherDose Red-Light Face Mask
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Higher Dose Sauna Blanket Starter Kit
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Ilia is offering 20 percent off the entire site and 25 percent off for VIPs, a program that’s free to join with an email. VIPs also get a free complexion stick with every order. The brand is perhaps best known for its multi-sticks, which contain moisturizing ingredients like shea butter and avocado oil and can be used on cheeks, eyes, and lips. Writer Katie Stone is a fan; she describes using it as an “extension of her skin-care routine with a little color.”

Ilia Super Serum Skin Tint SPF 40
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Ilia Multi-Stick
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Ilia Bright Start Retinal Alternative Eye Cream
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Facialist Joanna Czech’s own skin-care line is 30 percent off through November 30.

Joanna Czech the Toner
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Joanna Czech Facial Massager
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Joanna Czech Skincare The C+ Serum
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Everything is 30 percent off through December 1. The brand’s relatively new body cream — from the celebrity-favorite Ultra collection — is great for sensitive and eczema-prone skin. Other Strategist favorites: a toner from our guide to skin care in your 30s and the Creamy Eye Treatment celebrities like Keke Palmer, Kaley Cuoco, and others can’t live without.

Kiehl's Ultra Body Mega Moisture Squalane Cream - 8.4 Oz.
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Loops is offering 30 percent off sitewide, so you can try out a bunch of facial and under-eye masks. Writer Arielle Avila revisits the Wrapping Mask once it starts to get colder: “You put it on at night, and it really does feel like it’s hydrating and locking it in, then you peel it off — a good alternative to slugging,” she says.

Loops Weekly Reset Under Eye Mask Set
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Loops Wrapping Mask
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Level up your makeup game by taking 30 percent off everything at M.A.C. This includes a perfect red lipstick, an expert-approved sweatproof foundation, and the brand’s iconic Lipglass gloss.

MAC Cosmetics Lipglass Clear
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M.A.C Studio Radiance Face and Body Radiant Sheer Foundation
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Merit rarely has sales, so take advantage while you can. Everything is 20 percent off, and select items are up to 44 percent off. If you buy just one thing, make it the brand’s tubing Clean Lash mascara. Writer Kitty Guo uses for an everyday “your lashes but better” look.

Merit Clean Lash Lengthening Tubing Mascara
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Merit The Minimalist Perfecting Complexion Stick
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Merit Signature Lip Lightweight Lipstick
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Beloved body-care brand Nécessaire is offering 20 percent off all orders. This goes up to 25 percent when you spend over $100, which means you can grab our Best in Class hand-cream pick for significantly less, or free when you spend over $125.

Nécessaire The Body Wash - 16.9 Oz.
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Nécessaire The Body Vitamin C
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Plenty of giftable beauty goodies are on sale at Nordstrom, from Kate McLeod’s moisturizing stone to our best-smelling hand cream from Clarins.

Osea Undaria Body Bestsellers
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Kate McLeod The Daily Stone
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Fresh Sugar Advanced Therapy Treatment Lip Balm
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Clarins Hand and Nail Treatment Cream
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Whether you’re in the market for a peptide-packed moisturizer or an exfoliant that won’t irritate your skin, Paula’s Choice makes a good one. The entire site is 30 percent off for the holiday with tiered gifts the more you spend.

Paula's Choice Peptide Plumping Lip Duo
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Everything is 30 percent off through December 2. We’ve featured the brand heavily in our hair-care coverage — its vegan, cruelty-free products are excellent multitaskers that can tame frizz, smooth out flyaways, and add shine.

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R+Co Badlands Dry-Shampoo Paste
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Sephora so rarely has sales, and when it does, I’m often not very impressed. But Black Friday is the one time per year you can find some really good discounts: Hundreds of items — mostly gift sets — are up to 50 percent off, and the rotating daily deals are not to be missed. You can find the rest of our picks from Sephora’s Black Friday sale here.

Paula's Choice Peptide Plumping Lip Duo
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First Aid Beauty Pure Skin Face Cleanser - 11 Oz.
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Sephora Favorites Winter Hair Discovery Gift Set
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Verb Ghost Hair Oil Gift Set
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Soko Glam is our one-stop shop for everything K-beauty. Everything is up to 40 percent off through December 8 (note the discount only shows up once you add items to your cart). I suggest the best-selling toner from Olivarrier and rarely on-sale Naturium. And if you need more inspiration, we have an entire guide to shopping Soko Glam.

Naturium The Multi-Vitamin Daily Nutrients Body Wash
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Benton Snail Bee High Content Lotion
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Olivarrier Dual Moist Toning Lotion
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Therabody’s Strategist-approved skin-care devices and recovery tools are up to 50 percent off through December 6. (Today only, some products have an extra discount when you apply the code DEAL2.)

Theragun Relief Massage Gun
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Therabody TheraFace Depuffing Wand
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Therabody TheraFace Pro
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Through December 3, everything is 30 percent off; orders over $400 are 40 percent off; and orders over $1,000 are 50 percent off. Its Phyto-Retinol Sleep Serum comes recommended by Jessica Chastain, and the rejuvenating Chebula moisturizer is one of our favorites for aging skin.

True Botanicals Phyto-Retinol Sleep Serum
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True Botanicals Chebula Extreme Cream - 1.7 Oz.
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True Botanicals Pure Radiance Oil
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We turn to Versed for skin care that is both affordable and effective. Now it’s even more affordable because everything is 25 percent off. If you aren’t sure where to start, go with this Best in Class toner, gentle retinol serum, or glowy makeup drops (that are a dupe for Drunk Elephant’s).

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Home

For all the best home deals, check out senior writer Lauren Ro’s roundup.

New York institution ABC Carpet & Home is running a “buy more, save more” sale, starting at 20 percent off for items $350 and up, with the discount going all the way to 35 percent off orders of $5,000 and more. The Cisco Home slipped sofa is over $4,000 off, an incredible deal on a U.S.-made furniture piece. Some of their cheaper items are also on sale too, such as their lovely in-house dishware.

abcDNA Mohair Buffalo Check Throw
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Cisco Home Donato Slipped Sofa - 78
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abcDNA Flora Bread Plate
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Lots of home décor and small appliances to be found here! The rarely on-sale Loftie smart alarm clock is 20 percent off, and our favorite air purifier is nearly 40 percent off. You can find even more of our picks from Amazon’s Black Friday sale here.

Jackery Solar Generator 300
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Coway Airmega Mighty AP-1512HH
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Dyson V11 Origin
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Loftie Clock
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Serax Fish-Shaped Glass Pitcher
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Bissell Little Green Mini Portable Carpet and Upholstery Cleaner
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Through December 1, a wide range of furnishings and home décor is up to 40 percent off at Article. I suggest taking a look at the sofas, many of which we like and all of which are well discounted.

Article Sanders 85.5
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Article Sven 88
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Article Cove 68.5
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The average shopper needs a cart minimum of $299 to take advantage of Boll & Branch’s Black Friday Early Access. But you, dear Strategist reader, can use the code STRATEGIST25 to take 25 percent off, no matter how much (or how little) you buy — including the Signature Hemmed Sheet and Vintage Signature Vintage Washed Sheet sets our editors love. The no-minimum sale opens to the general public on November 21, so take advantage while you can.

Boll & Branch Signature Hemmed Sheet Set - Queen
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Boll & Branch Down Duvet Insert - Full/Queen
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Everything is 30 percent off, and select items are up to 50 percent off at Boy Smells. Shipping is free once you hit $50; if you plan to spend less than that, you might want to check out Nordstrom or Bloomingdale’s, where the brand’s offerings are 25 percent off but shipping is free.

Boy Smells Herbaceous Candle
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Boy Smells Xxmas Tree Candle
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Boy Smells Starry Spice Candle
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Everything is 25 percent off through December 3 — and there’s 50 percent off linen, flannel, and cashmere sheeting bundles too. If you need some inspiration, we’ve written a whole guide on how to shop at Brooklinen; we especially love its super-plush towels, silky bedsheets, supportive-yet-soft pillows, and fluffy bathrobes. Deals writer Alexandra Polk has put together a roundup of her favorite items from the sale here.

Brooklinen Super-Plush Robe
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Brooklinen Super-Plush Turkish-Cotton Bath Towels
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Brooklinen Down Medium Pillow - Standard
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Brooklinen Down Comforter - All-Season, Full/Queen
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Everything is 30 percent off at Burrow through December 9. The brand sells a variety of furniture, but its sofas have been recommended the most on the Strategist. (The kidproof Range sectional even earned a spot in the Strategist Home Catalogue.) Shipping is free for all orders over $2,000.

Burrow Nomad Sofa
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Burrow Range 5-Piece One Arm Sectional
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CB2

During CB2’s Black Friday sales, you can save up to 60 percent off everything from lamps to lounge chairs.

CB2 Eve Coupe Glasses - Set of 4
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CB2 Orcino Green Marble Fruit Bowl
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CB2 Laszlo Swivel Chair
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In a Black Friday first, everything at the Citizenry is 25 percent off through December 1, and discounts reach up to 70 percent off in its archive sale section. (In past sales, discounts varied by product, with only some items reaching up to 25 or 35 percent off.) We’re fans of the brand’s stonewashed French-flax-linen sheets, and these sculptural vases are quite lovely, too.

The Citizenry Stonewashed Linen Sheet Set - Queen
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The Citizenry Arya Linen Bed Blanket
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The Citizenry Vati Vases
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Weekly “epic deals” are up to 60 percent off, and orders over $100 are 30 percent off with the code BFDEALS25. Unfortunately, a lot of sheets seem to be on backorder, but you can still get some of our favorite down comforters and a plush-looking robe.

Everything is 25 percent off at Coop through December 1, and select items (mainly sheet sets) are up to 60 percent off. Start with our favorite all-around pillow; we love that it’s supportive yet cushioning and easily adjustable — and it can work for a variety of different sleepers.

Coop Sleep Goods Original Adjustable Body Pillow
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Coop Sleep Goods Original Mattress Topper - Queen
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If you’re in the market for home goods, Cozy Earth has you covered here, too. The brand’s Best in Class sheets are the best thing in my linen closet, and we’ve named the down-alternative pillow one of our favorites. The sale got even better ahead of Cyber Monday, with most things now 40 percent off (up from 35 percent).

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Cozy Earth Luxe Bath Towels
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Cozy Earth Silk Pillow - Standard
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Maximalists, rejoice: Stripe queen Dusen Dusen is offering 25 percent off its many colorful home, kitchen, and bathroom items through December 2.

Dusen Dusen Oven Mitt
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Dusen Dusen Place Mats - Set of 4
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Though December 8, everything is 30 percent off, and select final-sale items are up to 60 percent off. We like the cooling bamboo sheets and bamboo lyocell duvet cover — both are approved by senior writer Lauren Ro.

Ettitude Signature Bamboo Sheet Set - Queen
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Ettitude Signature Bamboo Duvet Cover - Full/Queen
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Ettitude Bamboo Comforter - Full/Queen
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Faribault Mill has a robust lineup of blankets, throws, pillows, and accessories. Its holiday deals include up to 35 percent off select items through Christmas, plus an extra 10 percent sitewide through December 1 with the code 10BELOW.

Faribault Woolen Mill Frontier Wool Blanket – Gray - Queen
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Satisfy your home-fragrance itch at Flamingo Estate, which makes some of our favorite tomato-scented candles and hand soaps, among other sundries, and is offering 20 percent off almost everything.

Flamingo Estate Heirloom Tomato Candle
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Flamingo Estate Roma Heirloom Tomato Hand Soap
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Flamingo Estate Exfoliating Peppermint Soap Brick
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You know the drill: Holiday weekends are the best time to get a good deal on a mattress, and Cyber Week is no exception. Sleep writer Amelia Jerden has rounded up the best Black Friday and Cyber Monday mattress sales here, but below are her top-three deals.

Leesa Original Hybrid Mattress - Queen
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Use the code CYBER25 to take 25 percent off the entire Nest New York site through December 1. Pick up some seasonal diffusers, a refreshing mint-and-eucalyptus candle, and Natasha Rothwell’s favorite perfume-oil-base scent.

Nest New York Wild Mint and Eucalyptus Candle
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Nest Indian Jasmine Perfume Oil - 6 mL
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Everything at Parachute is 25 percent off, including sale items. I’ve pulled some best sellers below, but you can find all of our picks from the sale here.

Parachute Classic Turkish Cotton Robe
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Parachute Linen Sheet Set - Queen
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Parachute Percale Duvet Cover - Full/Queen
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Pottery Barn’s Black Friday section is now up to 70 percent off. Discounted items include a Best in Class faux-fur throw, our favorite honeycomb duvet cover, and cute Christmas sheets.

Pottery Barn Faux-Fur Ruched Throw Blanket
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Pottery Barn Honeycomb Cotton Duvet Cover - Full/Queen
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Pottery Barn Christmas Dog Printed Sheet Set - Queen
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Kitchen

For all the best kitchen deals, check out senior kitchen and dining writer Emma Wartzman’s roundup.

Wartzman says most of the kitchen deals she found at Amazon are just okay, but here are a few that she thinks are fantastic: a powerful Vitamix blender that’s nearly half off; our Best in Class spice grinder; and Technivorm’s Moccamaster. (The Moccamaster’s sale price has been fluctuating all day, but many colors are around $240.) You can find even more of our picks from Amazon’s Black Friday sale here.

Vitamix 5200 Blender
Best Seller
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FinaMill Spice Grinder
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Brightland, which makes lovely olive oils, vinegars, and honey, is offering 25 percent off all products — an incredibly great sale for the brand. (Usually on Black Friday, they do tiered discounts where you have spend a certain amount to get money off.)

Brightland Ardor Oil
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Brightland Orange Blossom Honey
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Brightland Parasol Champagne Vinegar
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Fellow is offering up to 25 percent off its products, including our favorite gooseneck-style electric kettle (which is being offered in several new colors), its fantastic coffee-maker (my colleague Michael Zhao, who has been using it for months now, says it’s one of the best machines he’s ever tried), and a slew of insulated travel mugs for taking coffee and tea on the go this winter.

Fellow Stagg EKG Electric Kettle
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Fellow Aiden Precision Coffee Maker
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Fellow Carter Move Mug - 16 Oz.
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Food52 is offering up to 50 percent off sitewide, including this ceramic butter keeper (so you can keep it soft on the counter without it spoiling), a set of stackable straight-edge glasses in three different sizes, and Dansk’s classic butter warmer at the lowest price I’ve ever seen.

Frieling Double-Walled Colored French Press
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Bormioli Rocco Stackable Bodega Glasses - Set of 18
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Dansk Købenstyle Butter Warmer
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Just about everything is up to 50 percent off through December 1. If you’re going to buy one thing, let it be our best nonstick sheet pan. The brand’s eye-catching Dutch oven is always a good bet if you’re looking for gifts. And if you spend enough, you’ll get something extra with your purchase: From November 28 through 30, orders over $100 will include a free Little Sheet; and orders over $200 will include a free Holy Sheet (both in the Black Pepper colorway).

Great Jones Holy Sheet Pan
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Great Jones Hot Dish
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Great Jones The Dutchess
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Everything is 20 percent off through December 2, and the discounts increase the more you spend. Orders between $150 and $250 are 25 percent off, orders between $250 and $350 are 30 percent off, orders between $350 and $450 are 35 percent off, and orders over $450 are 40 percent off. The brand is known for its chef-approved aprons (that we very much like), but don’t snooze on its knives.

Hedley & Bennett Crossback Apron
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Hedley & Bennett Essential Apron
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Hedley & Bennett Chef’s Knife Set
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Most items are up to 30 percent off through December 7. Your best bet is to go for a set — that’s where the highest discounts are, and select sets include a free gift with purchase. We’ve said that its stainless-steel pieces rival All-Clad’s, and its bakeware is both versatile and dependable.

Made In The Bakeware Set
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Made In Carbon Steel Griddle Set
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Take up to 35 percent off sitewide through December 4. The brand’s knives, cutting boards, and cookware are in several of our Best in Class guides; it’s also a good time to grab some plastic-free cooking utensils. For more, check out our guide to shopping Material Kitchen’s Black Friday sale.

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Use the code MISENSEASON to take 25 percent off everything on the brand’s site — including a Strategist-approved chef’s knife, the PFAs-free nonstick pan we can’t stop raving about, and the three-in-one roaster we like best for cooking a turkey (or any other “large hunks of meat”).

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So far, the real stars of the show at Williams Sonoma are the pieces of industry-standard brand-name cookware. Our very favorite seven-quart Staub Dutch oven (in select colors) will only run you $300 (this is a big one, good for families of four and up as well as entertaining). There’s a bunch of Le Creuset and All-Clad on sale, too. And the markdowns on otherwise-very-expensive, tried-and-true appliances are impressive including the classic KitchenAid stand mixer and Cuisinart’s time-tested food processor.

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Cuisinart 14-Cup Food Processor
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Travel

Several Owalas are on sale for a better price than the brand’s own Black Friday sale. I also spotted our favorite little doodad for watching airplane movies with your own headphones (which makes a great gift!) and the ever-popular water-filtering LifeStraw. You can find even more of our picks from Amazon’s Black Friday sale here.

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Owala SmoothSip - 20 Oz.
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Twelve South AirFly SE
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LifeStraw Personal Water Filter
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GCI Outdoor RoadTrip Rocker Chair
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Samsonite Freeform Hardside Expandable Luggage - 2 Piece Set
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Through December 1, everything (save for a few just-launched colorways) is 25 percent off, and orders over $750 are an extra 10 percent off at checkout. Away’s Carry-on suitcase has been our best overall pick for years: Our experts cite durability and a forgiving warranty among its many benefits.

Away The Carry-On
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Everything is 20 percent off, which is the best blanket discount the brand has offered in a while, but almost every product has a few colors that are up to 60 percent off. The brand’s Best in Class packing cubes are a Strategist-reader favorite, and the faux-leather Kaya backpack, which is one of our favorite work bags, has a lot of colors for 60 percent off.

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Calpak Packing Cubes Set - 5 Pieces
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Calpak Kaya 15-Inch Laptop Backpack
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Hulken’s rolling totes are great for everything from grocery shopping to hauling laundry to family road trips, and they’re all 20 percent off right now. They’re also on sale at Amazon if you don’t want to pay for shipping.

Hulken Original Rolling Tote Bag - Small
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Hulken Signature Rolling Tote Bag - Medium
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The celebrity-loved luggage brand is offering 25 percent off sitewide through December 2. (The discount will automatically apply at checkout.) The reliable polycarbonate cases are supremely easy to keep clean, and the Metro backpack is one of our top picks for flying personal-item-only.

Monos Metro Backpack
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From $183
$215 now 15% off
Monos Carry-On Plus
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Monos Carry-On Pro
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From $251
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Tech

For all the best tech deals, check out writer Jordan McMahon’s roundup.

For tech deals in every category, Amazon is your best bet. The retailer is price-matching pretty much every brand’s Black Friday sale (like Sonos’) or offering an even steeper discount. Apple products are an especially good deal; we found AirPods and AirTags at their best price ever, though note that some of the best AirPod discounts are no longer live — so grab the remaining ones fast. You can find even more of our picks from Amazon’s Black Friday sale here.

Apple AirTag - 4-Pack
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Beats Studio Pro
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Amazon Smart Plug
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Apple 2025 MacBook Air 13-inch Laptop With M4 chip - 16GB
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Kindle Paperwhite - 32 GB
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If you don’t want to shop at Amazon, you can find most of the same deals available over at Best Buy.

Apple AirPods Max
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Sony ULT Field 5 Wireless Portable Speaker
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Oura Ring 4
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Anker MagGo Wireless Charging Station
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PlayStation 5 Digital Edition (Slim)
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Lots of stylish tech accessories are on sale for Cyber Week. Today’s flash deal is the wallet-tracking card that senior writer Michael Zhao swears by — it’s just $19.

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No fewer than five Strategist staffers replaced their grody Apple iPhone cases with ones from Otterbox. “I like that it never looks dirty ever and doesn’t add too much extra surface to the phone,” said managing editor Kelsie Schrader of her Symmetry. You can get 40 percent off sitewide and up to 50 percent off on sale.

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Everything at Sonos is up to 30 percent off, a rare deal for the stylish tech brand. We love its soundbars and speakers, and the Ace headphones are at their lowest price ever. We put together an in-depth guide to Sonos’ Black Friday sale here.

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Sonos Beam Soundbar - Gen 2)
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Walmart also has plenty of doorbusting deals on smartwatches, gaming consoles, and headphones. For all our picks, check out our guide to shopping Walmart’s Black Friday sale here.

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Apple Watch Series 11
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Soundcore Space One Pro
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Kids

For all the best toy deals, check out senior writer Liza Corsillo’s roundup.

As expected, plenty of (highly giftable) toys are on sale at Amazon for Cyber Week. The newest Toniebox is on sale for the first time ever, and the discounts on Melissa & Doug stuff are particularly steep. You can find even more of our picks from Amazon’s Black Friday sale here.

DJ Furby - Rainbow
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National Geographic 2026 Gemstone Advent Calendar
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Magna-Tiles Classic 100-Piece Construction Set
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Melissa & Doug Get Well Doctor’s Kit Play Set
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LEGO Creator 3-in-1 Playful Cat
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Skip Hop Silver Lining Cloud Activity Center
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‘Monopoly Deal’
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Gap

Everything is 50 percent off, and some “really big deals” are up to 60 percent off. Get them some cozy CashSoft!

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Gap Kids CashSoft Crewneck Sweater
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Stylish baby-gear brand Lalo is offering up to 40 percent off through December 2. Its convertible high chair is our pick for infants, while its Strategist-approved Play Tent and Play Boxes make great gifts.

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You can find a lot of fun stocking stuffers, from Calico Critters blind boxes to Monchhichi key chains, at Urban Outfitters — and it’s all 40 percent off.

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Mofusand Cat Shark Blind Box Figure
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Bibi-Chibi’s Blind Box Figure
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Nearly everything is 30 percent off, and sale items are an extra 40 percent off through December 2. The Old School Vs are some of our favorite sneakers for kids, and don’t snooze on the clothing deals.

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Vans Little Kids Naithin Denim Pants
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Walmart

Walmart’s kids section is also teeming with discounts for kids of all ages. You can find even more of our picks here.

DEYGIA Ride-On Unicorn
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Fisher-Price Chatter Telephone Pull Toy
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More Black Friday Deals

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The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.

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