The Highly Convincing Skin-Care Dupes My Followers Filled Me In On

By,a beauty columnist at the Strategist since 2017.She's also an esthetician and the author of 'Let's Face It: Secrets of a Skincare Obsessive.'
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A year ago, I wrote about something my followers and I are equally passionate about: unearthing a goodbeauty dupe. Beyond the obvious (it’s nice tospend less), there’s something gratifying in feeling like you’ve outsmarted the beauty industry. Whenever I discover a new dupe, I simply cannot shut up about it: I text everybeauty loverI know, post about it onInstagram, and share ithere on the Strategist. I even created aReddit accountjust so I could contribute to a beauty-dupe-focused thread. Some of my holy-grail products (like NYX’s Control FreakBrow Gel, whichreplaced my Anastasia Beverly Hills Brow Gel) came into my life via a friend saying: “You wouldn’t believe the dupe I found.”

Last week, I put out the call on Instagram once again, asking my followers to share their all-time favorite beauty dupes and explain what formula they mimic and why they love it so much. Below, a selection — from the toner that replaced someone’s precious P50 to the essence that’s as effective (and half the price) of SK-II.

Dupe for NARS’s Primer

NYX Professional Makeup Proof It Eyebrow Primer Clear
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“I use this in place of NARS’s Primer. When applied properly, it holds up all day, doesn’t crease, and a tiny bit goes a long way. It’s slightly neutralizing and takes away redness and discoloration on theeyelid,so even if it’s just worn alone (withoutshadow) it makes your eyes look brighter. I love it.” — Emily Elisa, makeup artist

Dupe for Creme de la Mer Moisturizing Cream

Nivea Creme
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“Nivea is essentially an old-schoolcold cream. It’s such a great moisturizer (especially fordry skin), it still has that classic, clean-soapy scent, and it’s $7 for a giant tin. La Mer is basically a fancy cold cream: Yes, also a greatmoisturizerfordry skin, and it too smells amazing. It, however, is $120 dollars for a pretty, three-ounce jar. The ingredient list is essentiallyidentical(except La Mer has petrolatum). The only other big difference is La Mer has a lot of antioxidants. The seaweed alpha hydroxy acid in La Mer isn’t, in my opinion, a reason to spend the extra money on it. I would just use the Nivea alongside a cheaperAHA exfoliating product.” — Sofie Pavitt, esthetician

Dupe for Biologique Recherche P50

Moon Juice Beauty Shroom Exfoliating-Acid Potion
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“I was a devout P50 user for years and thought that nothing could ever be as good, until I tried thistonerfrom Moon Juice. It gave me those same intensely brightening, skin-clearing, and pore-tightening effects thatP50did when I first started using it. I know it’s notdrugstore-cheapor anything, but it’s far cheaper than P50 (which is around $67 a bottle.)” — Maya Kambe, director of development of Paramount Animation

Dupe for Chanel Joues Contraste Blush in Rose Bronze

Milani Baked Blush
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“The Milani Dolce Pink blush is my all-time favorite dupe for the Chanel Joues Contraste Blush in Rose Bronze. What I love so much about both of them is that they give this really amazing naturalflush effect. It gives off something in between a true look ofbeing in the sunand flushedbaby cheeks — without any red tones. But the Milani one is only $8!” — Joelle Hyman, associate visuals editor atAllure

Dupe for Benefit’s POREfessional Face Primer

The Ordinary High-Adherance Silicone Primer
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“I used to love Benefit’s POREfessional Face Primer because it completely blurred and knocked out any pores or textural issues so that my skin was supersmooth for makeup. But then I found The Ordinary siliconeprimer, which has similar hydrating and blurring effects but for half the price. It’s so good; I love how long it helps mymakeup last. Also, I initially wanted to find a dupe because I noticed Benefit’s primer was actuallybreaking me out. The Ordinary gives me that same smooth feeling, but I’ve found it’s actually a lot less greasy than Benefit’s primer.” — Phoebe Gillan, public-relations coordinator

Dupe for Glossier’s Haloscope

Maybelline New York Makeup Facestudio Master Strobing Stick
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“I was on my way to an art fair in a rush and didn’t have time to stop home to put on makeup. So on a whim, I picked up this Maybellinestrobingstick. And Ilovedit. It’s creamy, pearlescent, buildable (so it’s good for day and night), and cheap as fuck. This is such a good dupe for Glossier’s Haloscope.” — Sierra Pittman, art adviser’s assistant

Dupe forDr. Barbara Sturm’sEnzyme Cleanser

Babor Cleansing CP Enzyme Cleanser
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“This is a dead-on dupe forDr. Barbara Sturm’s($75) Enzyme Cleanser. It smells and feels exactly the same and gives a really nice gentle,light exfoliationwithout overly stripping the skin.” — Elizabeth Kim, product developer

Dupe forBiodermaSensibio

Garnier SkinActive Micellar Cleansing Water
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“I honestly haven’t thought aboutBiodermasince I bought this. There are a few versions of thismicellar water,but I specifically love this all-in-one mattifying version. It’s the best because it gives me the same feeling Bioderma used to —velvety and mattewithout at all stripped.” — Kyle Smith, fashion content strategist

Dupe for First Aid BeautyUltra Repair Cream

CeraVe Moisturising Cream - 16 Oz.
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“I love the First Aid BeautyHydrating Cream,but this hydrating cream from Cerave is basically the exact same thing. It’s reallyhydratingand soothing and is the only thing I can use on myeczemawithout it freaking out.” — Jessica Leigh, artist

Dupe for Sephora Curling Iron

Wrap Snap N Go Hair Rollers
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“I used to have a fancy curling ironfrom Sephora. One day, it broke and I really didn’t want to buy another expensivecurler. So I decided I was going to try thesecurlingcoils. I never looked back! They’re so cheap, so comfortable, and you don’t need to use damaginghot tools.Also, it curls my hair in an hour, so I spend way less time thinking about and doing my hair.” — Paris Starn, designer of Paris99

Dupe for SK-II Facial Treatment Essence

Then I Met You The Giving Essence
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“I can’t believe I’m saying this but … the Then I Met You GivingEssenceis actually as good as SK-II. It’s equally asmoisturizing, brightening, and replenishing on the skin. Admittedly, this is expensive. But it’s a quarter of the price of SK-II.” — Hayden Howard, student

Dupe for Briogeo Don’t Despair, Repair Deep Conditioning Hair Mask

Trader Joe’s Shea Butter Coconut Oil Hair Mask
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“I bought it on a whim and noticed a difference after my first use. Themaskmade myhair so softand helped calmfrizziness and flyaways. I found it worked just as well as my previously beloved Briogeo Don’t Despair Mask. Plus I love that coconut oil and shea oil are among the first three ingredients.” — DeAnna Varilias, publicist

Dupe for Biologique VIP Crème

Bioderma Atoderm Cream
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“I love the Biologique VIP Crème, but this Bioderma Atoderm Moisturizer has the same texture and gives the same hydrating,brightening results. I always use this Bioderma moisturizer when I’m breaking out because its super-simple and extremely hydrating.” — Lili Chemla, creative director of Leset

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