The holidays are finally over, and while I’m sure the last thing anyone wants to think about right now is buying more gifts, there’s no avoiding it: Valentine’s Day is almost upon us. In my entirely biased opinion, beauty is the way to go when it comes to Valentine’s Day: nice, but not too nice, thoughtful, and genuinely useful. There is, needless to say, a lot of beauty stuff on the market, but that’s where I come in! Below, you’ll find ten Valentine’s Day–appropriate gifts for ten different valentines. (Let it be known that I would be happy to receive any of them.)
For the tired valentine
For those concerned with under-eye puffiness and dehydration, these eye patches from Wander Beauty are here to save the day. Not only are they rose gold and super pretty (great for selfies — sorry, but it’s true), they also incorporate glycerin, aloe leaf juice, and calendula for smoothing and deep hydration.
For the bleached valentine
Ouai just released a rose-scented version of my absolute favorite hair oil. Does your valentine have platinum, bleached, or frizzy hair? Do they like nice-smelling things? This is the product for them. It makes my hair super shiny and healthy and I cannot live without it.
For the extremely fancy valentine
Since there are so many affordable sheet masks on the market, shelling out over $100 for a fancy-pants mask can feel ridiculous. And while I don’t think these fancy masks work better than, say, My Beauty Diary’s damask rose masks (which are $16), they definitely feel better on your skin: the gel-y consistency makes them stick to your face easily, and they fit like a glove, meaning you can waltz around your apartment in one without the mask slipping or dripping or bunching up. Plus, they’re infused with 24-karat gold, so they just feel fancy.
For the glow-y valentine
I used to strongly believe that powder highlighters would make my skin look cakey and overly glittery; I prefer makeup that tricks people into thinking I am lit from within. But this Hourglass powder does not look costumey; rather, it creates a pearlescent glow that most prized cream highlighters can’t properly achieve. This product takes my skin from average to glowing-goddess, and will trick your valentine into thinking you’re a makeup savant.
For the Charlotte Tilbury–worshipping valentine
I mean it when I say that every single thing in this set is a holy grail of mine. The lipstick and liner are the best, your-lips-but-better nude. The blush is a gorgeous dusty rose with subtle gold reflection for faking a glow-y yet natural pop of color on the cheeks (my mom and sister both have, and are both completely obsessed with this product — they often get in fights because they each think the other stole theirs). And the mini eye shadow palette is the perfect all-in-one palette for getting the prettiest, pinkest, feminine smoky eye. This whole set is a dream.
For the valentine who gets the occasional zit
For the high-glam valentine
These are some of my very favorite brushes around. They’re soft, they feel great on the skin, they do a beautiful job of buffing and blending product out, AND they’re all gorgeous shades of rose gold and pink. If your Valentine’s Day date is a makeup lover, there’s no way you can go wrong with this beautiful brush set from Fenty. Please, someone get me these.
For the valentine with the perfect manicure
For the candle-obsessed valentine
For the valentine who wants rose-scented underwear
Okay, one more rose product. These drawer liners from Diptyque, in my opinion, are the ultimate chic, grown-up, luxury gift. They’re super potent slips of paper that you put in your drawers to make all your clothes, smelly socks, and underwear smell like beautiful roses. I gave these to my mom for Christmas and she still talks about how much she loves them.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
Every editorial product is independently selected. If you buy something through our links, New York may earn an affiliate commission.