13 Highly Recommended Beauty Gems From Black-Owned Businesses

By,a beauty columnist at the Strategist since 2017.She's also an esthetician and the author of 'Let's Face It: Secrets of a Skincare Obsessive.'
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Along witheducating yourself,attending protests, making frequent donations (click to donate to theOfficial George Floyd Memorial Fund,The National Bail Fund Network, andThe Emergency Release Fund), and encouraging those around you to have conversations about the#BlackLivesMattermovement, an actionable way you can confront systemic inequality is by redirecting your funds toblack-owned businesses. Below, I’ve rounded up a list of truly excellent beauty gems, tried and loved by myself, as well as many of my beauty-obsessed friends, editors, and writers. All of them are produced by black, independently owned skin-care, makeup, and hair-care brands — from an intensely vibrant, high-pigment eyeshadow palette to a tumeric-rich vitaminCserum.

Rosen Skincare Fade Routine Max
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Rosen Skincare was founded by Jamika Martin while she was still a student at UCLA — she wanted to create a line of millennial- andGen-Z-friendly natural products that target common student skin concerns (from acne to acne scarring to blackheads). Her Fade Routine kit comes with an antioxidant-rich cleanser, toner, and moisturizer (which uses kojic acid,vitamin C,and hyaluronic acid to illuminate and nourish the skin), a purifying charcoal mask, a brightening serum (which uses a potent 20% dose of vitamin C), and an enzyme scrub to buff away dead skin cells. All of these products work in tandem to brighten and smooth textural issues and dark marks.

Buttah Skin by Dorion Facial Shea Butter Moisturizer
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Dorion Renaud created Buttah Skin after noticing a lack of straight-forward, gentle skin-care products suitable for “melanin-rich, acne-prone” skin types. This deeply nourishingmoisturizerincorporates noncomedogenic shea butter (meaning it won’t break you out) that is rich in vitamins A, B, and E to protect, hydrate, and rejuvenate the skin. This is great for any sensitive and acne-prone skin types in need of extra moisture.

Hanahana Beauty Vanilla Lavender Shea Body Butter
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Hanahana Beauty’s founder,Abena Boamah, prioritizes ethically sourced, high-grade ingredients; their shea butter comes from the Katariga Womens’ Shea Cooperative in Ghana. This Shea Body Butterlotionuses a mixture of nourishing butters (shea, cocoa, and mango) and natural oils (like jojoba, grapeseed, and hemp oil) to soothe, hydrate, and replenish dry skin.

Epara Skincare Brightening Night Balm
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This Brightening Balm from luxury beauty line Epara Skincare was created by founder Ozohu Adoh in order to deliver illuminating, potent, and nourishing ingredients to your skin while you sleep. The rich, intenselymoisturizingbalm is formulated with plant extracts, butters, and oils to treathyperpigmentationand dark marks in a non-aggressive, non-stripping way that’s suitable for even the most sensitive skin types.

Hyper Skin Brightening Clearing Vitamin C Serum
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After suffering from acne and pigmentation problems throughout her pregnancy and realizing there wasn’t enough affordable and effective solutions on the market,Desiree Verdejocreated this vitamin C serum that hashighly effective brighteningand healing ingredients, including vitamin E, kojic acid, turmeric, and bearberry, all of which work to gently eradicate hyperpigmentation and help smooth out textural issues.

Ellie Bianca Frankincense and Myrrh Face Oil
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Thisface oilby Evelyne Nyairo’s company, Ellie Bianca (which, during the pandemic, has also been producingaloe-infused hand sanitizer), contains a blend of antioxidant-rich frankincense and myrrh, which soothe irritation and inflammation while protecting our skin’s natural moisture barrier for soft, glowing skin.

Beneath Your Mask Heal Whipped Skin Soufflé
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Vegan clean-beauty brand Beneath Your Mask, founded by Dana Jackson, has a truly wonderful, insanely nourishing, extremely calming all-purpose cream, whose short but mighty ingredient list includes shea butter, grape-seed oil, avocado oil, almond oil, lemongrass oil, and tea tree oil. If your hands are dry from fromavid washing, this will revive them in short order.

Flair Eyeshadow Palette
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Niye Aniekan-Attang created Ace Beaute’s line of highly pigmented, vibrant, and affordableeyeshadow palettesto suit customers with all skin tones. Their Flair palette includes 15 creamy, matte, and shimmery shades — including a poppy blood-orange called “Saffron,” a rich mustard yellow called “Cider,” and a metallic, powdery blue called “Bayberry.”

Danessa Myricks Beauty Illuminating Veil
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Makeup artist Danessa Myricks created a line of multifunctional, easy-to-use makeup products. Her creamhighlighterscan be used alone on the high points of your face (brow bone, cheekbone, bridge of the nose) or mixed into foundations to give your coverage a pearlescent, lit-from-within glow.

Black Girl Sunscreen SPF 30 - 3 Oz.
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Shontay Lundywas frustrated with the unsophisticated, chalky formulas of so manysunscreenson the market. So she created Black Girl Sunscreen, a white-cast-free, sun-safety skin-care brand. Black Girl Sunscreen has an SPF of 30 and is cruelty free, vegan, and reef-safe.

Undefined Beauty Glow Balm
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These hydrating lip balms from Dorian Morris’s brand Undefined Beauty are rich in shea butter, jojoba oil, coconut oil, and full-spectrumCBD— all of which work together to moisturize and replenish chapped or dry lips. They also come in a variety of colors — including fuchsia, rose, and copper — for those looking for a perfect daily-wear tint.

Editor’s note: the Glow Balm is no longer available, but here’s aGlow Geléefirming serum from the same brand.

The Honey Pot Company Menstrual Cup
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The Honey Pot Company, created by Bea Dixon, is a line of synthetic- and fragrance-free,gynecologist-approved, biodegradable feminine-care products. They sell feminine wipes, postpartum pads (which help soothe and calm post-baby soreness) as well as menstrual products. Thesereusable menstrualcups come in two different sizes and can be worn for up to 12 hours. They’re made with 100% medical-grade silicone and are latex-and phthalate-free.

Love Notes No. 4
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Brooklyn-basedfragrance companyLove Notes, founded by Nya Kam, sells hand-poured soy wax candles that deliverhigh-impact fragrancein sleek, pretty packaging. Their No. 4 “Sweet Gardenia” scent is muddled with grapefruit — the result is clean and citrusy, perfect for the summer months.

The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

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