I’ve Reviewed Over 500 Amazon Prime Day Deals. These Are the 36 Best.
October Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our October Prime Day coverage.
I spent many hours yesterday digging through everything on sale for October Prime Day. The discounts are solid: I’ve been rounding up over 200 of the very best ones in my megalist of the best October Prime Day deals. But here, having spent 24 hours taking all the deals in, I’ve gathered the couple dozen I think are truly the best of the best, whether because they’re at their lowest price ever, are rarely on sale, or are just excellent products that I (or my fellow Strategist staffers) highly recommend. It’s my curated list for those of you who just want to know the handful of products you should really consider this Prime Day.
You’ve still got a few hours to shop before the sale ends on Thursday, October 9, at 2:59 a.m. ET. If nothing here catches your eye, as I said, I have plenty more where this came from in my hub o’ deals, and I’ll be adding to both lists until October Prime Day wraps up. To stay in the know about all the best sales, Prime Day or otherwise, sign up for our Strategist Sales Alert newsletter.
Mrs. Meyers, Fall Version
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You can always count on a trio of seasonally scented hand soaps from Mrs. Meyers to be on sale during Prime Day. Each bottle is about $3.30.
Read more: The Best Hand Soaps
Dark-Wash Levi’s for More Than Half Off
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A dark-wash pair of Levi’s are over half off, which is really the sweet spot for the brand’s Prime Day deals.
Sweatpants-esque Work Pants
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Gap Easy Trouser
Available in enough colors to wear a pair every day of the week.
Giftable Slippers
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We’ve had our eye on these gift-worthy slippers since well before Prime Day started. Strategist readers have been buying these in droves — we foresee many comfy, cozy dads on the horizon.
K-Beauty TikTok’s Favorite Toner Pads
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They’re also a favorite among Strategist readers and a top-clicked item so far this Prime Day.
The Only Snail Mucin You Need
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The always popular snail-mucin essence is back to its typical (very good) Prime Day price: nearly half off.
Read more: The Best Snail-Mucin Products, According to Experts
French Face Cream
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It’s a good time to buy a heavy-duty moisturizer. This one from Avène contains zinc, which is good for acne and has anti-inflammatory properties.
Read more: What Taylor Hill Can’t Live Without
No. 1 Night Cream
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Over the past few days, our best overall night cream has been wavering back and forth between being on sale for $14 and $15. Right now it’s $14, so hurry.
Read more: The Best Night Creams
Five-Star Sunscreen
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A solid discount on a mineral sunscreen from EltaMD. One dermatologist we spoke to said that the UV Daily formula “feels like silk going on and is perfectly seamless, transparent, and lightweight.”
Read more: The Best Skin-Care Routine for Your 30s
And the Cheapest Laneige You’ll Find
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At 30 percent off, Laneige’s lip balm and lip mask are the best price they get all year. They make really good stocking stuffers.
Read more: The Best Lip Balms
Non-Lipstick Black Honey
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Clinique’s Almost Lipstick didn’t go on sale this Prime Day (it was a best seller in July), but perhaps I can interest you in these other Black Honey beauty products.
Best-Selling Teeth-Whitening Strips at Their Best Price Ever
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This is the cheapest that our favorite teeth-whitening strips get.
Read more: The Best Teeth-Whitening Products
Discounted Dysons
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If you’re feeling splurge-y, two of Dyson’s most popular hair tools — the Supersonic Hair Dryer and the viral Airwrap — are over $100 off.
A Big Box of LEGOs
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Prime Day is prime time to buy on-sale LEGOs.
Small Fruit Plushies
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An adorable blind box for a fruit-shaped Pusheen keychain.
$8 Stocking Stuffer
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An inexpensive holiday gift from the Magic Mixies universe.
This Year’s American Girl
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Several American Girl dolls are 30 percent off at Amazon and the brand’s own site. That includes 2025’s girl of the year, Summer McKinny, who is described as a “dog lover, craft maker, and great baker.”
Mushroom Tutu
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If you’re looking to square away Halloween costumes, this mushroom tutu (which can be used for year-round play) is 30 percent off.
An Advent Calendar for Tactile Play
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Looking past Halloween, there are a lot of holiday goodies on sale, especially in the Advent-calendar department. Behind each door here is a one-ounce tub of Play-Doh, as well as either a modeling tool or holiday-themed paper cutout.
A Slim, Under-$100 Christmas Tree
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Small enough for apartment living rooms, cheap enough for small budgets.
The (Annoyingly) Expensive Pillow That’s Worth It
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Purple Harmony Pillow - Standard
Purple’s delightfully springy, squishy, and supportive pillow is also quite expensive, so I suggest buying it only on sale. Now, it’s 20 percent off, which is the best deal you’ll ever get.
Read more: My Favorite (Annoyingly Expensive) Pillow Is 20 Percent Off for Prime Day
An Excellent Air Purifier
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Senior writer (and home expert) Lauren Ro owns multiples of this Coway air purifier.
A Bounty of Bissells
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Sadly, the deal on Bissell’s Little Green carpet cleaner is a paltry 19 percent off. But several other models from the line are on sale: a teeny-tiny one, one for pet stains, and a cordless option.
A Solid Handheld Vacuum
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Handheld vacuums don’t go on sale very often, and when they do it’s usually below my good-deal threshold of 20 percent off. But behold, the Black+Decker DustBuster (basically the origination of the genre) is over 40 percent off.
A Gift for Outdoorsy People
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The water-filtering LifeStraw is just $9 — a dollar cheaper than it was during July’s Prime Day.
Read more: The Best Items to Stock for Any Emergency, According to Survivalists
And a Gift for Frequent Fliers
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It’s not quite as high-tech as Twelve South’s Pro model, but you can’t beat the price on the now-$28 AirFly SE. It makes a great gift for travelers. Plug it in, connect it to your own Bluetooth headphones, and enjoy an in-flight movie without the discomfort of the airline’s wired headphones.
Read more: The Under-the-Radar AirPod Adapter That Blew Up This Jet-Setting Food Stylist’s DMs
The Cheapest AirPods for the Lowest Price
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Apple AirPods 4
Tons of AirPods (and Apple products in general) are on sale for Prime Day, many for their lowest prices ever. But our top pick is the AirPods 4 — Apple’s simplest model. They’re 30 percent off right now, bringing them down to just $89, which is their lowest price ever. They’re one of our readers’ top-purchased products so far this sale.
The Most Expensive Apple Headphones (Also at Their Lowest Price Ever)
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The Max headphones aren’t cheap, but according to tech writer Jordan McMahon and writer Brenley Goertzen, they’re well worth it. They’re $120 off right now, which is the cheapest they get.
Read more: The Best Noise-Canceling Headphones
A Kindle for Kids (That I Use, Too)
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This is far and away the best time to get a Kindle. I recommend getting the kids’ version, which works just fine for adults and comes with a cover, is automatically ad-free, and has a two-year warranty (versus one year for the standard version).
Easy, Cord-Free Portable Charging
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The best less-expensive wireless portable charger is even less expensive.
The Best $13 Smart Plug
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Amazon’s smart plug has been a best seller with Strategist readers every Prime (and October Prime) Day since 2023. Right now it’s $13, which is the cheapest it ever gets.
More Prime Day Deals
- There Are (Still) Some Really Good LEGO Deals
- Don’t Wait, the 83 Best Prime Day Toy Deals End Tonight
- 120 Prime Day Deals on Strategist-Approved Things End Tonight
- 19 of Our Favorite Vacuums Are on Sale for October Prime Day
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.