An Almost Half-Off Stroller and More Prime Day Deals for Babies and Kids
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October Prime Dayis here, and we’re updating this story hourly. To find the best deals in every category, follow all ofour October Prime Day coverage.
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Amazon’s latest discount frenzy is here:Prime Big Deal Days, a.k.a. October Prime Day, kicked off yesterday and will run until midnight tonight. And if you’ve been worried aboutpredictions of limited stockon products like toys and games this holiday season, it’s a good opportunity to check a few gifts off your shopping list. As always, there are lots of deals on baby gear, kids’ clothing, books, tech, and toys, but not all of them are worth it — so I’ve gathered the best ones, at least 20 percent off or more, and organized them by age group below.
The deals I personally think are the best
There are quite a few strollers and car seats on sale for 20 percent off or more. The best of all those deals is a 46 percent discount on Baby Jogger’s City Mini GT2 stroller, which happens to be my pick for thebest (less expensive) full-size stroller(it’s also a familiar sight atDisney World, where many families rent one to use during their stay). My personal favorite stroller for everyday use is also on sale for a great price: The Joolz Aer+ is compact yet sturdy and smooth, and it’s currently 25 percent off, bringing it under $400.
In terms of toys, I basically buy Magna-Tiles only when they are on sale, as they often are on Prime Day, and this 30 percent off construction set that my son loves playing with is a very good deal. JBL’s Go 3 portable Bluetooth speaker, now 30 percent off, would make a great gift for tweens and teens who want to bring their favorite music with them everywhere they go.There are so many great LEGO deals that I wrote a whole other post about them, but the best one is probably the forest animals three-in-one set: Not only is it cheaper than usual and very giftable, you also get three builds for the price of one. Lastly, Thames & Kosmos makes great STEM toys that are actually fun to play with, and right now the brand’s set of dig-able dinosaur eggs is 57 percent off, which works out to just over a dollar per egg.
Babies
There are a lot of strollers on sale right now, but these are the three best deals: Baby Jogger’s City Mini GT2 stroller is super-sturdy, easy to fold, and smooth to push. We named it thebest (less-expensive) full-size stroller, and today it’s even more less expensive than usual at $270. The Joolz AER+ is my current favorite everyday city stroller and one I have taken on vacation as well. It’s lightweight, sturdy, smooth, and very on sale right now. And Colugo’s compact stroller is easy to fold and narrow enough to push down tight sidewalks or skinny store aisles. It’s only $187 today.
Read more:The 10 Best Strollers
There are also some great deals on car seats: The Britax Poplar S, now 20 percent off, is the seat my almost-3-year-old son uses — still rear-facing — and he never complains about buckling up. Of all the ones I’ve tested, it’s the easiest to install for me and the most comfortable for him. Graco’s Extend2Fit is always recommended to me by parents and experts because it’s affordable and reliably easy to install, and it’s just $174 today. The Safety 1st Crosstown Slim car seat is new to me, but weighs just 14 pounds; it’s on sale for under $100 right now.
Read more:The Best Car Seats for Kids and Babies
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Nanit has long been our pick for the best Wi-Fi baby monitor because the camera is sharp and easy to mount or stand up just about anywhere you want. You can get one today for less than $200.
Read more:The Best Baby Monitors
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Lalo’s stylish high chair is 20 percent off today. My favorite thing about it is that you can convert it into a shorter play chair once kids no longer need it for dinner.
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Boba Wrap Baby Carrier
My favorite wrap-style baby carrier — which holds your baby more snuggly and is less bulky than more structured styles — is 38 percent off.
Read more:The Best Baby Carriers
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Slumberpod is a parent favorite for traveling with babies and today it’s 30 percent off.
Read more:How Hilary Swank Would Redo Her Baby Registry: Two Blackout Tents and a Double Stroller
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If you have a child of any age, you probably do a lot of laundry. This stain-remover spray is a favorite of Strategist senior editor Jen Trolio and right now it’s just $10.
Read more:The Best Stain Removers
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I have this five-pack of Water Wipes in my cart right now. They are the only baby wipes I use, and I use them everywhere: on my son’s face, on my face, on our bodies, on his butt, on our hands, and more.
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Melissa & Doug Flip Fish Baby Toy
This crinkly sensory fish from Melissa & Doug is another excellent baby gift.
2- and 3-year-olds
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Micro Kickboard scooters are far and away the most popular and the most recommended by experts. This sparkly one is 20 percent off and has wheels that light up.
There are many LEGO and DUPLO sets on sale right now, and the three below are my favorites for preschoolers. The F1 race-cars set comes with ten buildable race cars, start lights, three drivers, and a trophy. The counting flower-garden set is a real pollinator paradise with stacking flowers, a butterfly, and a bumblebee. And the fire-truck set comes with a buildable ladder engine, a cat, a tree, and a firefighter.
Read more:Prime Day Is When I Buy LEGOs
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Melissa & Doug Wooden Scoop & Serve Ice-Cream Counter
Melissa & Doug makes high-quality pretend play toys that last for years and years. This ice cream counter is a favorite among preschoolers, and today it’s 46 percent off.
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Brio trains are excellent quality but are also very pricey compared to a lot of other, more basic train sets. So whenever anything from the brand goes on sale, I get excited. This My First Railway pack is an excellent gift for kids as young as 18 months old.
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Discounted Toniebox bundles were so popular this Prime Day that they’re no longer available. If you managed to snag one — or if you already have one — consider a still-available carrying case.
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Disney Junior’sSuper Kittiesis kind of likePaw Patrolbut with kittens. This dress-up set from the show — which could double as a Halloween costume — is more than half off right now.
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Rainbow wings and a mushroom tutu are both excellent additions to aHalloween costumeor an all-purpose costume box.
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Mrs. Potato Head, with a lot of wardrobe (and personality) changes.
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From the popular animated TV showNumberblocks, Blockzee the monster is on a mission to find the biggest number. When you place the blocks in either of the scales Blockzee’s eyes and mouth move toward the bigger number, helping young children understand math concepts such as greater than, less than, and equal to.
4- and 5-year-olds
Yoto players and cards don’t go on sale very often, so today’s discounts are particularly exciting. And though I’ve listed them here in the spot for 4- and 5-year-olds, the product will appeal to younger and older kids too. Strategist parents are partial to the more portable Yoto Mini player overthe larger model that’s also on sale); we also recommend adding a squishy protective case called an Adventure Jacket and a binder for organizing your cards. There are also a fewYoto Mini starter pack bundleson sale for 20 percent off that come with a player and a themed pack of cards.
Read more:Which Is Better, the Yoto Mini or the Toniebox?
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A dozen mini hatching creatures, packaged in a very gift-y egg carton.
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A Strategist parent favorite, this stainless-steel water bottle for kids is 32 percent off at the moment.
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In addition to a few basic sets and the newerRail Racers set, my son has this XL builder set of Magna-Tiles and loves using the crane to lift and carry other pieces. It’s currently 30 percent off and comes with patterned brick and road pieces as well as pieces to build a working dump truck, crane, and snow plow.
Other great deals on Magna-Tiles span a huge variety of basic building sets and more specialized theme sets that cover every interest from space to jungle animals to a fantasy castle with a dragon.
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Another Prime Day, another discounted bulk pack of Play-Doh. This set is 35 percent off and would make a great birthday-party activity when combined with a bunch oftoolsfor sculpting.
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Come winter, Avenlur’s indoor jungle gyms are extremely worth the high price tag, if you have the space for one. This is even more true when you can get one for 25 percent off on Prime Day.
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In this kit from Thames & Kosmos and Wow in the World, which is just $13 today, you get ten dinosaur eggs made of plaster plus a hammer to crack them so you can dig out a variety of little toy dinos. That’s multiple playdate activities or one really good birthday gift.
6- and 7-year-olds
There are lots Barbie dolls and accessories on sale for 30 percent off or more, including a mermaid Barbie, a remote-control Barbie x Hot Wheels SUV, and a portable dollhouse that comes with chairs, a loft bed, and a pull-down toilet.
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Prime Day always means deals on Amazon devices; this Fire 10 tablet is 45 percent off and comes with a case plus a year of Amazon Kids+.
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A good deal on the now-classic card game Exploding Kittens.
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A glow-in-the-dark rock-painting kit for more than half off.
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For less than $10, you get the first four books in this sprawling, time-traveling series that’s beloved by children from 5 to 8 years old.
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Remove a man’s bones (or spleen) for just 16 bucks!
Read more:The Best Board Games For Kids, According to Experts
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Furby Cotton Candy, 15 Fashion Accessories
This cotton-candy-colored Furby is 34 percent off and comes with a bunch of different accessories including clip-on beads and DIY jewelry that kids can wear too.
American Girl dolls rarely go on sale, especially the brand’s Truly Me dolls that are designed with a wide range of features that kids can match to themselves. But right now, lots of Truly Me dolls are 30 percent off, and so is 2025’s Girl of the Year, Summer.
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I’ve heard from many parents that Crayola Clicks markers are a family favorite because they never dry out and there aren’t any caps to lose.
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InLabyrinth, the board changes each time you play — and all through the game itself — which keeps it surprising and great for strategic thinkers. Today, this Super Mario edition is 30 percent off.
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Here’s another classic party game for a mere ten bucks.
8 years old and up
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Last year’s kids’ Kindle is 27 percent off.
There are truly so many good LEGOs on sale! I’ve been eyeing the forest animals three-in-one set for ages, and I love how delicate and lifelike all of the LEGO botanicals are, especially the orchid and the tiny plants set.
Read more:Prime Day Is When I Buy LEGOs
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Twist it! Push it! Bop it! And get kids off screens for less than $20.
In my time as the Strategist toy writer, I have become somewhat obsessed with Tamagotchis. If you’re also a fan, you can add the three below — Tamagotchi Original, Tamagotchi Connection, and Tamagotchi Nano x Peanuts — to your collection for less than $60 total.
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I love JBL headphones and speakers. This three-inch-wide Bluetooth speaker is waterproof and 30 percent off right now.
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If you simply aren’t intoLabubusor you want a more affordable bag charms that’s easier to get, this blind-box set of Pusheen Fruits is my first suggestion. The series has no duds and right now one of them costs just $10.
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LikeMonopolybut much faster,Monopoly Dealis a strategy card game that’s great for adults and kids to play together. It’s currently 31 percent off, making it cheap enough to buy in multiples now and save forstocking stuffersor other gifts.
Read more:The Best Family Board Games
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Kids who have mastered the originalKanoodlewill love the added challenge ofKanoodle Genius. It comes with a carrying case and over 200 puzzles to solve and both 2-D and 3-D configurations to test your spatial reasoning skills.
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Here’s a fantastic stocking stuffer for kids in the 8- to 10-year-old range and beyond — especially for folks who love a good-looking fidget. The puzzle starts as a simple cube but can be transformed into lots of different shapes. It’s magnetic, so it can connect to other Shashibo cubes too.
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Pokemon Pikachu Costume
October Prime Day is perfectly timed forHalloween-costume shopping. Case in point: This adorable Pikachu costume is over 50 percent off right now.
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Or you could get an even cheaper (complimentary) Descendants Red costume for just $19.
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The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.
