$11 Socks, $17 White Tees: Just Buy Some Basics This Prime Day
Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Prime Day coverage.
Well, deal freaks, a lot of great basics — as in Gap Factory tank tops, Levi’s jeans, and Hanky Panky thongs — are marked down this Prime Day. Take it from someone who’s been keeping tabs on the best Prime Day fashion deals: Stock up accordingly. If you’ve been meaning to buy Calvin Klein boxer-briefs, now’s the time to hit checkout. For more great Prime Day deals, be sure to check out our deal editor’s (exhaustive) list or our guide to everything we’ve written about that’s on sale for Prime Day.
Deals I personally think are the best
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Can you remember the last time you saw a tank for under $10?
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A Best in Class bra that's also a reader-favorite.
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If you don't like thongs, maybe try Hanky Panky's boyshorts.
Women’s
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Here’s a singlet in the single digits.
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Gap Factory Favorite Tank Top
It’s a Hanes boys’ tank top for grown-ups.
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Gap Factory Ribbed Tank Top
You could always use an extra layer.
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One of the most-clicked items in our Spring 100.
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Just the right amount of scoop.
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Who among us doesn’t like a ribbed knit?
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Madewell Northside Vintage Tee Pack
The fit is vintage-inspired, a.k.a. a little bit shrunken.
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Madewell Northside V-Neck Tee
There’s also the Northside in V-neck form.
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Bonus points for the contrast trim.
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Free People Nova Tee
It’s slubby, not zhlubby.
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The fabric “is not so thin that you feel like a walking X-ray,” says illustrator Joana Avillez.
Read more:The 9 Very Best Black Turtlenecks
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Gap Factory Crewneck Cardigan
Our senior writer Emma Wartzman likes that she can fully button this cardigan or keep a few open — it’s nice either way.
Read more:The Best Cardigans, According to People Whose Taste We Trust
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Did you know the Ribcages are among our most-written-about jeans?
Read more: I Designed the Levi’s Ribcage Jeans
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The “Goldilocks of jeans” — at ankle length rather than full length.
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“Turns out new 501s are just as good as (or at least easier and more affordable to source than) vintage 501s,” according to our senior writer Lauren Ro.
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This reader-favorite bra has soft memory-foam cups.
Read more: The 16 Very Best Bras
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As braless-feeling as a bralette offers.
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Natori Feathers Front Close T-Back
The “unicorn of undergarments” — now with a front closure.
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Embrace the freedom of wireless.
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Hanky Panky’s one-size-fits-all thongs come recommended by Love and Other Rugs’s Lily Sullivan, investor Barbara Corcoran, and Richer Poorer’s Iva Pawling.
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hanky panky YourFit Boyshort
If you’re not the thong type, here are comfortable Hanky Panky boyshorts.
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Your sock drawer will be grateful.
Men’s
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Don’t be shy about your muscles!
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The plainest (and therefore perfectest) white T-shirt.
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Well, short guys need short shirts.
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A long-sleeve for your thoughts?
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The “humble staple of suburban CPAs and private-schools“: the good ol’ polo.
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Formal attire for the middle of July.
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It’s better to have too many Oxford shirts than none at all.
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Getting Levi’s is “almost a rite of passage,” says Amy Leverton, the author of Denim Dudes: Street Style, Vintage, Workwear, Obsession.
Read more: The Very Best Men’s Jeans
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Compared to the 501s, the 559s should have extra room in the thigh.
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Or there’s the generally baggier 550.
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Hanes EcoSmart Fleece Jogger Pants
The sweatpants Law Roach can’t live without.
Read more:The Hanes Sweatpants Stylist Law Roach Receives Every Christmas
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Far be it from me to get between you and your Calvins.
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Boxers for those who won’t entertain boxer-briefs (or much less briefs).
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There’s no sock height like the half-crew.
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The Polo Ralph Lauren logo should peek out a little.
More Prime Day Deals
- There Are (Still) Some Really Good LEGO Deals
- Don’t Wait, the 83 Best Prime Day Toy Deals End Tonight
- 120 Prime Day Deals on Strategist-Approved Things End Tonight
- 19 of Our Favorite Vacuums Are on Sale for October Prime Day
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
