$11 Socks, $17 White Tees: Just Buy Some Basics This Prime Day

By,a senior writer at the Strategist covering fashion.She joined the Strategist as a writer in 2021 and before that worked at NBC and HuffPost.
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Prime Dayis here, and we’re updating this story hourly. To find the best deals in every category, follow all ofour Prime Day coverage.

Well, deal freaks, a lot of great basics — as in Gap Factory tank tops, Levi’s jeans, and Hanky Panky thongs — are marked down this Prime Day. Take it from someone who’s been keeping tabs on thebest Prime Day fashion deals: Stock up accordingly. If you’ve been meaning to buy Calvin Klein boxer-briefs, now’s the time to hit checkout. For more great Prime Day deals, be sure to check outour deal editor’s (exhaustive) listor our guide toeverything we’ve written about that’s on sale for Prime Day.

Deals I personally think are the best

Gap Factory Favorite Tank Top
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From $12

Can you remember the last time you saw a tank for under $10?

Calvin Klein Perfectly Fit Modern T-Shirt Bra
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From $47

A Best in Class bra that's also a reader-favorite.

hanky panky YourFit Boyshort
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$54 for 3

If you don't like thongs, maybe try Hanky Panky's boyshorts.

Women’s

Gap Factory Fitted Cami
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Gap Factory Fitted Cami

From $13
$15now 13% off
From $13

Here’s a singlet in the single digits.

Gap Factory Favorite Tank Top
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Gap Factory Ribbed Tank Top
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You could always use an extra layer.

Gap Factory Boatneck Tank
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Gap Factory Boatneck Tank

From $21
$25now 16% off
From $21

One of the most-clicked items in ourSpring 100.

Madewell Northside Scoop Tank
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Madewell Northside Scoop Tank

From $16
$25now 36% off
From $16

Just the right amount of scoop.

Gap Factory Short Sleeve Ribbed Tee
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From $20

Who among us doesn’t like a ribbed knit?

Madewell Northside Vintage Tee Pack
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From $45

The fit is vintage-inspired, a.k.a. a little bit shrunken.

Read more:The 11 Very Best Black T-shirts for Women

Madewell Northside V-Neck Tee
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Madewell Northside V-Neck Tee

From $19
$28now 32% off
From $19

There’s also the Northside inV-neckform.

Madewell Ribbed Short Sleeve Crew Neck Tee with Center Back
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Bonus points for the contrast trim.

Free People Nova Tee
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From $38

It’s slubby, not zhlubby.

Lands’ End Lightweight Jersey Long Sleeve Turtleneck
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The fabric “is not so thin that you feel like a walking X-ray,” says illustrator Joana Avillez.

Read more:The 9 Very Best Black Turtlenecks

Lands’ End Cotton Rib Knit T-Shirt
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Gap Factory Crewneck Cardigan
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Our senior writer Emma Wartzman likes that she can fully button this cardigan or keep a few open — it’s nice either way.

Read more:The Best Cardigans, According to People Whose Taste We Trust

Levi’s Ribcage Straight Full Length Jeans
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From $59

Did you know the Ribcages are among our most-written-aboutjeans?

Read more:I Designed the Levi’s Ribcage Jeans

Levi’s Ribcage Straight Ankle Jeans
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The “Goldilocks of jeans” — at ankle length rather than full length.

Levi’s 501 Crop Jeans
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Levi’s 501 Crop Jeans

From $70
$85now 18% off
From $70

“Turns out new 501s are just as good as (or at least easier and more affordable to source than) vintage 501s,” according to our senior writer Lauren Ro.

Read more:These Cropped Levi’s 501s Are 30 Percent Off

Calvin Klein Perfectly Fit Modern T-Shirt Bra
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This reader-favorite bra has soft memory-foam cups.

Read more:The 16 Very Best Bras

Calvin Klein Modern Cotton Unlined Wireless Bralette
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Natori Feathers Front Close T-Back
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The “unicorn of undergarments” — now with a front closure.

Hanes String Bralette 3-Pack
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hanky panky Daily Lace Low Rise Thongs Pack
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From $54

Hanky Panky’s one-size-fits-allthongscome recommended byLove and Other Rugs’s Lily Sullivan, investorBarbara Corcoran, andRicher Poorer’s Iva Pawling.

hanky panky YourFit Boyshort
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If you’re not the thong type, here are comfortable Hanky Panky boyshorts.

Hue Mini Crew Socks - 6 Pairs
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Men’s

Gap Factory 2-Pack Ribbed Tank
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Don’t be shy about your muscles!

Gap Men’s Everyday Soft Crewneck T-Shirt
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From $19

The plainest (and therefore perfectest) white T-shirt.

Gap Factory Vintage Soft Boxy Tee
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Madewell Vintage Long Sleeve Tee
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Madewell Cotton Polo
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Gap Slim Fit Stretch Poplin Short Sleeve Shirt
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Formal attire for the middle of July.

Tommy Hilfiger Long Sleeve Oxford Shirts in Regular Fit
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It’s better to have too manyOxford shirtsthan none at all.

Levi’s 501 Original Fit Jeans
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Getting Levi’s is “almost a rite of passage,” saysAmy Leverton, the author ofDenim Dudes: Street Style, Vintage, Workwear, Obsession.

Read more:The Very Best Men’s Jeans

Levi’s 559 Relaxed Straight Jeans
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From $50

Compared to the 501s, the559sshould have extra room in the thigh.

Levi’s 550 Relaxed Fit Jeans
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Levi’s 550 Relaxed Fit Jeans

From $49
$75now 35% off
From $49

Or there’s the generally baggier 550.

Hanes EcoSmart Fleece Jogger Pants
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Calvin Klein Cotton Classics 3-Pack Boxer Brief
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Far be it from me to get between you and your Calvins.

Polo Ralph Lauren Classic Fit Woven Boxers (3-Pack)
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Boxers for those who won’t entertain boxer-briefs (or much lessbriefs).

Polo Ralph Lauren Performance Cotton Quarter Socks - 6 Pairs
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Polo Ralph Lauren Athletic Performance Cotton Low Cut Socks
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The Polo Ralph Lauren logo should peek out a little.

More Prime Day Deals

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The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.

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