When you’re a new mom, everything can feel overwhelming, from late-night feedings to the seemingly never-ending dirty diapers to your own physical recovery (to, as of late, the added stress of a pandemic). Plus, since the “baby industrial complex” — as Sadie Stein, a writer, Strategist contributor, and new mom, puts it — is so vast that there’s a “specialized product for anything you’ve thought of and have not thought of,” it can be easy for new moms to become further overwhelmed by well-intentioned but unnecessary baby gifts (which is why Stein says that, despite her philosophical aversion to it, she “broke down” and made a baby registry on Amazon). So to find things that new moms actually want, we surveyed new and seasoned mothers about the stuff that they say really helps make the transition into motherhood a little smoother, including lots of things for her and a few things for kids that, in turn, will make her life easier.
It seems you can’t talk about comfortable maternity clothes without these Lululemon leggings coming up. We previously named them the best maternity workout pants because of how beloved they are by expecting mothers for being supportive yet not tight. Style blogger and new mom Jennifer Jean-Pierre even calls them “the softest, comfiest pants I have ever had” and can attest to their supportive — but not constrictive — nature after wearing them post C-section. She says “these are great for not rubbing on the incision.” If you wear these throughout your pregnancy and worry about how they’ll fit afterward, don’t. Strategist contributing editor Jessica Silvester says they snap right back. “My proportions have more or less returned to normal, and the fabric has snapped back, too; it continues to conform to my shape,” she promises.
Another athleisure brand that makes comfortable maternity wear, according to new and expecting mothers, is Girlfriend Collective — a Strategist-favorite for sustainably made, comfortable, size-inclusive, and actually nice-looking activewear. The brand’s new maternity line includes leggings, bike shorts, and bras, including this crossover nursing bra. All of the clothing is available in sizes XXS to 6XL, and as developer Caláh Jones — who is currently eight months pregnant with her first child — puts it, it’s “easy to throw on” when little else fits correctly.
In addition to comfy clothes, the new mom in your life might like a little bling to pair with her Lulus. “Before my son Miles was born, I began my hunt for what I kept calling ‘minimalist mom jewelry,’” says Jessie Mooney DiGiovanna, new mom and copywriter for Levi’s. “This brand — founded in 2013 by a fellow new mom — is everything I was looking for: chic, subtle, and affordable.” Pricing for this gold-filled necklace starts at just under $50 for the shortest chain and no additional cost for customization, making it a solid option for a reasonable push present and one new moms can enjoy immediately. DiGiovanna says, “Putting on my new ‘M’ necklace the morning we left the hospital was the first time I felt semi-cute after pushing a human outta me.”
For post-pregnancy beach days, Cosmopolitan beauty director and new mother of two Julee Wilson recommends this bathing suit from Magicsuit, which she says makes her feel confident in her postpartum body. “They’re stylish and sexy but also suck me in and hold me. Being a mom of two, my body isn’t what it used to be, so I really appreciate a suit that makes me look as young and sexy as I feel,” she says. “Almost all of my bathing suits are from here.”
For the days when new-mom duties take priority and your hair is (yet again) put on the back burner, Miriam Cohen, the mom of two behind the Very Best Baby Stuff, recommends a shower cap to preserve your ’do. “This shower cap comes in fun prints, seals out moisture, and feels infinitely more luxurious than a disposable shower cap,” she says. “I got mine while pregnant and even packed it in my hospital bag. I’ve used and machine-washed mine countless times over the past 2.5 years, and it still looks and works like new.”
Give mom an easy fix to her hair woes with a stylish headband. “Most new moms don’t have time to style their hair and tend to wear the same comfy items on repeat,” she says. “These headbands are beautifully embellished and instantly elevate any outfit. They also come in handy during the awkward postpartum hair-regrowth phase.” She says you’ll catch her wearing one of these most days to dress up her T-shirts and leggings.
If you ever do get time to wash your hair, Gena Kaufman, who gave birth to her first child in June, says to do it with Olaplex. “Postpartum hair loss is a bummer,” she says. “Just when you’re getting over the pain and many bodily indignities you suffered during childbirth, your hair starts falling out all over the place.” And even though Olaplex hasn’t exactly solved her hair-loss issue, she says, “My hair feels softer and air-dries nicely after using these treatments.”
Model Ashley Graham also recommends this serum from Kérastase for postpartum hair loss. “I tried a lot of different remedies — I even made stuff at home — but this scalp serum from Kérastase has been a true saving grace. I spray a little bit of castor oil and canola oil on my hair first, then apply the Kérastase,” she says. It doesn’t prevent the hair from falling out — nothing does — but it will help the new growth stay healthy and even grow a bit faster.
Cohen says she’s been recommending these pouches for years. They help organize your bag — whether it’s a real diaper bag or otherwise. This set comes with three pouches, including a diaper pouch that can hold diapers, wipes, creams, powder, and more; a wet bag for dirty clothes; and one for clean clothes. “The bags are nearly weightless, flexible, machine washable, travel friendly, and easy to pack,” Cohen adds. “You can use them to organize your diaper bag or handbag. I also toss mine into my stroller basket or hang them from my stroller hooks. The wristlet on the diaper pouch is especially convenient — I can easily wear the pouch on my wrist while holding my baby and avoid bringing my entire diaper bag into a public restroom.”
A trip to the spa is also a great way to pamper a new mom. DiGiovanna can’t recommend a pre- and postnatal massage enough. “I can’t overhype how good a massage feels when you’re uncomfortably pregnant and then later when you’re tense all over from breastfeeding, baby schlepping, and parenting in general,” she says. With a Spafinder gift card, they’ll be able to go to a place of their choosing whenever they’re ready for it. One booking tip: “For prenatal sessions, call ahead and request a bed with a hole cut out for your stomach, because I also can’t overhype how good lying on your belly feels after months of not being able to,” says DiGiovanna.
Another welcomed gift card is one for a food-delivery service, so new parents don’t have to worry about making dinner for themselves (on top of making bottles). “This was one of my favorite gifts we received as new parents,” says DiGiovanna. “A healthy meal-delivery service is nice, as is friends and family bringing over home-cooked dinners, but sometimes you just want a very specific kind of greasy comfort food that requires zero prep, zero cleanup, and zero small talk.”
This manual silicone breast pump is at the top of the list for Bethany Barnes, who, when we interviewed her, lived in Brooklyn with her husband, Gary, and 8-month-old daughter, Poppy. “I probably recommend this item the most to new and expecting mamas. It was so helpful, especially in the beginning,” she said. “It suctions onto your breast and collects milk while you are feeding on the other side. It’s hands-free, easy to clean, and I’ve collected a freezer full of milk without really trying.” It’s a great alternative to an electric pump when you don’t feel like getting the whole setup going but still want to express a little milk.
If you are looking for a more high-tech option, this electric pump is a favorite of blogger, author, and mom of two Laura Izumikawa. “I ended up using this pump the most during my last nursing experience,” she says. “It’s powerful, compact, and has an in-built rechargeable battery via USB, which is all I was looking for in a pump.”