15 Hispanic- and Latinx-Owned Businesses to Shop
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Over the past several years, we’ve featured dozens of products created and founded by people that identify as Hispanic or Latinx, even if we didn’t call them out as such. So here we’ve created an evergreen directory highlighting Hispanic- and Latinx-owned businesses in five categories: beauty and wellness, fashion and accessories, food and drink, home and design, and miscellaneous, for everything else.
There are lots of layers of Hispanic and Latinx identity in the United States, so for some clarity, we turned to the U.S. Census Bureau’s definition of aHispanic-owned business. According to it, a business is considered Hispanic-owned when “people of Mexican, Puerto Rican, Cuban or other Hispanic origin (such as Dominican or Salvadoran)” own more than 50 percent of it. We’ve also included Latinx-owned businesses here, meaning that the business owners are people of Latin American origin (and therefore not necessarily Hispanic). And as we’ve done with our guides to shopping atBlack-andAAPI-ownedbusinesses, we’ve made sure that all of these companies are independently owned, not part of a larger parent company. But all of the businesses that we are recommending have been pulled from our archives, meaning that they’ve all been vetted by our writers and editors, recommended to us by celebrities and experts alike. We’ve also gone through the list and added a product or two from some brands so you can see some of our favorite picks. (And if the product we originally wrote about is sold out, we’ve included something similar.) If you want to jump to a specific category, use the links below.
Beauty and Wellness|Fashion and Accessories|Food and Drink|Home and Design|Miscellaneous
BeautyandWellness
Beautyblender
Since Rea Ann Silva founded the Beautyblender in 2003, the egg-shaped makeup sponges have become must-have tools for seamlesslyblending makeup. Theirfull-coverage, long-wear foundationalso comes highly recommended by makeup artists.
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Joanna Vargas
FacialistJoanna Vargashas worked with Mindy Kaling, Elisabeth Moss, and Greta Gerwig, among countless other celebrities. If you can’t make it to one of her spas in New York City or Los Angeles, you can shop her eponymousskin-careline. The face wash is a favorite of modelHelena Christensen, who says it leaves her skin feeling “hydrated and soft.”
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Maude
Maude, a sexual-wellness company, was founded by Èva Goicochea. Though it now offers a full suite of personal products, Maude is probablybest-knownfor its surprisingly SFW-lookingsex toys, which, according to one tester, are “amazing. It worked so fast that I was like,Whoa, not even ready for it.” (If you need any more convincing: The Vibe is the Strategist’s best-selling vibrator.)
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Rahua
According to Rio Viera-Newton, Rahua is ahair-care brandfor those who prioritize “paraben- and sulfate-free ingredient lists.” She likes its vitamin-E-rich hair mask (and it’s especially great for those withdouble-processed hair).
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Tata Harper
If you haven’t heard Tata Harper name-dropped in editor odes or from the lips of Gwyneth Paltrow herself, you will probably recognize its signature green packaging from aStrategist storyortwoorthreeorfour.
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FashionandAccessories
Cuyana
Co-founded by Karla Gallardo, Cuyana makes durable leather goods and bags. Their totes, in particular, have an excellent reputation as roomy yet stylishwork bagsthat our senior writer Karen Adelson says “hold everything you’d need for a workday.”
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Eberjey
Cup of Jo’s Joanna Goddard first told us aboutEberjey’s “buttery” pajamasin 2017, and they’ve since become our favorites (as well as thego-to PJsfor several stylish women).
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Parade
When we asked stylish women to share their favorite pairs ofunderwear, many mentioned Parade, which was founded by Cami Tellez. One model described the fabric as “a supersoft mix of nylon and spandex that feels like butter on your skin,” and Megababe founder Katie Sturino says itsboyshortsnever sag.
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FoodandDrink
Loisa
Loisa is aLatinx-owned businessbased in New York City that got its start making organic versions of two pillars of Latin seasoning: Sazón and Adobo. They now also sell spices and sofrito, but if you’re not sure where to start, try this highly giftable combo pack.
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Sol Food
Sol Food is a Puerto Rican restaurant that was founded in the Bay Area. It offers two homemade hot sauces but is best known for its Pique Hot Pepper Sauce, which is a favorite of podcasterRoman Mars. (He says it’s light and vinegary.)
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HomeandDesign
Incausa
Though Incausa sells soaps, lotions, and even pottery, itsincenseis a favorite here at the Strategist. According toNew Yorkfeatures editor Katy Schneider, this Palo Santo incense is woodsy smelling but doesn’t give her migraines.
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Jonathan Cohen Studio
Mexican American designer Jonathan Cohen’s primary focus is womenswear, but we’ve written about his hand-drawn, customizable digital bouquets, which you can buy and send online. All proceeds from this particular bouquet aredonatedto the Bail Project, but there’s plenty of other designs, too.
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Miscellaneous
Hedley & Bennett
Ellen Bennett, who is half-Mexican and half-English, spent years working in restaurant kitchens in Mexico City and Los Angeles and found that most aprons weren’t durable or stylish enough. So she founded Hedley & Bennett, and according to many chefs we’ve spoken with, itsapronsare an industry favorite.
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Oli&Carol
Oli&Carol makes some of thebest baby giftsto put on your registry. Food writer Hannah Howard explains this trompe l’oeil piece of kale is actually made from natural hand-painted rubber.
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Tarrago
When we spoke with cobblers andsneaker-cleaningspecialists to find the best ways to keep your sneakers clean, one recommended Tarrago because it has up to 80 colors available and is the best affordable solution for leather sneakers.
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