No matter what kind of gift you’re looking for, whether it’s for a much cooler younger sister, a hard-to-shop-for dad, or just a friend in need of a pick-me-up, you don’t need to spend a lot to show someone you care. To celebrate Hispanic Heritage Month, we put together a list of thoughtful gifts under $50 from Latinx- and Hispanic-owned brands. For other great gift options, you can also check out our gift guides from AAPI-owned brands and Black-owned brands, too.
A chicer, better-smelling, and nicer-looking alternative to the gloppy Purell they carry in their bag.
If breakfast is their favorite meal of the day, this gift box from L.A.-based La Monarca Bakery features Mexican agave and coconut granola, 100 percent unfiltered raw honey from Veracruz, orejitas, and the bakery’s signature brew as a single-serve steep bag.
For the friend who can never have enough spice, this trio of seasonings and sofrito will be sure to excite them and their taste buds.
Or, if they want a little more variety, this hot-sauce triplet will let them marinate, sauté, grill, dip, and pour.
If your recipient dedicates a lot of their free time to watching YouTube videos, they might already be a fan of popular beauty YouTuber Desi Perkins. This hydrating mist filled with vitamin C, AHAs, and hyaluronic acid comes from her line, which launched earlier this year.
These masks promise to give you a J.Lo-level glow. What more could you ask for?
Founded (and still produced) in Puerto Rico, Rogative aims to celebrate the country’s culture in every product. Five percent of all proceeds go to the Boys and Girls Club of Puerto Rico. While the brand sells lots of things, like makeup bags and pouches, this acrylic key chain would make a nice housewarming gift.
Created by artist Diana Castro, who goes by Pana Li professionally, Ser Paraíso offers lots of small goods like postcards, journals, and calendars — most of which are under $50. This card deck will inspire positive intentions when inspiration is needed and would be a particularly thoughtful gift.
You might recognize Tata Harper’s green packaging from New York deputy editor Alexis Swerdloff’s ode, or perhaps the many celebrities who’ve mentioned the brand’s vegan and cruelty-free products. Pair this dusty pink blush with the above beauty blender for a natural flush.
A scalp massager can promote blood flow for a healthier scalp and healthier-looking hair. It even exfoliates the scalp to remove product buildup and dandruff. This one from clean hair-care brand Ceremonia is inspired by Latinx heritage and comes with an easy-to-use handle and strap so that you can hang it up in your shower.
This palette and brush set from Mexican-American pop superstar Becky G’s makeup line comes complete with a mix of shimmer and matte shades infused with Mexican blue agave, and two vegan eye brushes.
Or, if they’re all set on the cosmetics front, try this set of hemp seed-infused brushes so they can practice their cat-eye flick.
Give the gift of an excellent, relaxing bath with these bath salts made from Himalayan pink salt, jojoba oil, and lavender oil.
Incausa sells soaps, lotions, and even pottery, but their incense is a favorite at the Strategist. This smudge bowl comes with a Palo Santo Espiritus del Ande incense box, which New York features editor Katy Schneider says is woodsy smelling but doesn’t give her migraines.
Rick Martínez calls this blue-masa harina from Masienda “beautiful and assertive.” Made from heirloom corn grown by farmers in Oaxaca, it’s perfect for the giftee who likes taking on food projects, such as making homemade tortillas, tostadas, tamales, pupusas, arepas and more. Even though Martínez’s tortilla recipe doesn’t call for a press, you could include this very handsome one from the brand for extra points.
The Los Angeles-based Cuban bakery and café chain offers goodies you can ship nationwide to your friends that they can then heat up in the oven for an at-home freshly baked experience. These sweet cream cheese rolls are one of the most popular items on the menu.
Your co-worker with the sad desk salad could probably use some help (and flavor).
For farmers’ market trips, picnics, or lugging around daily essentials.
Brazilian-based brand Farm Rio offers lots of fun, colorful prints for those who prefer to dress cheerful year-round, regardless the weather. This umbrella will make even a rainy day seem less gloomy.
Anyone who loses their AirPods frequently would benefit from this leather case. It won’t stop them from accidentally dropping one down a subway grate or leaving it at a restaurant, but it will sure make it less likely. And if you really like the person, for a few extra bucks you can get the case monogrammed.
This DIY kit from Latinx brand Concrete Geometric will let your friend recycle any plastic container to make a mold and create their very own pot.
A fun addition to any crafter’s box of supplies.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.