All the Best Korean-Beauty Products (That We’ve Written About on the Strategist)

By , a writer at the Strategist covering clothing basics and bath and body. She joined the Strategist as a junior writer in 2022 after interning at the site.

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Photo-Illustration: The Strategist; Photos: Retailers

In 2015, Charlotte Cho, the founder of Soko Glam, told our colleagues at the Cut that Korea’s beauty products were emerging as one of the country’s top exports. Since then, K-beauty has only grown in popularity, becoming a major movement not only Stateside but also in the global skin-care industry. Many Korean-made products focus on treating (and preventing) concerns such as dullness, dryness, or acne, Cho says, while incorporating gentle ingredients like healing snail mucin and moisturizing ginseng. Complexion-first practices such as double-cleansing and “glass skin” — which refers to a luminous, poreless finish, says Peach & Lily’s founder, Alicia Yoon — also originate from Korea, as do many Strategist-favorite brands, including CosRx, Laneige, and more.

Since the start of the K-beauty boom, we’ve written about many staples, from the best vegan ones to vlogger and blogger favorites to spa mitts for baby-soft skin. Below, we’ve compiled a list of the best Korean-beauty products that have appeared on the Strategist, as recommended by dermatologists, drag queens, and makeup artists plus our own writers and editors. And because K-beauty runs the gamut from serums to sheet masks, this list covers a range of skin-care (and hair-care) categories.

Updated on July 21, 2026
We still stand by all of these K-beauty picks, which have been updated with the latest pricing and availability. Several are heavily discounted at Soko Glam right now (and Amazon is price-matching several of those sales).

Best Korean-beauty cleansing balms

Then I Met You Living Cleansing Balm
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$39

Mild-scented formula that leaves skin thoroughly cleansed but not stripped.

Banila Co Clean It Zero Cleansing Balm Original
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$21

Gentle yet strong enough to remove heavy-duty eye makeup.

Dr. Althea Pure Grinding Cleansing Balm
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Beauty of Joseon Dynasty Radiance Cleansing Balm
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$19

Deeply nourishing balm packed with fermented grains.

Best Korean-beauty cleansers

Skin1004 Madagascar Centella Light Cleansing Oil
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Troiareuke Acsen Oil Cut Cleansing
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$45

Oil-free cleanser for sensitive or acne-prone skin.

CosRx Low pH Good Morning Gel Cleanser
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$12
$12 $14 14% off

Oily skin–approved for a deep clean without harsh stripping.

Best Korean-beauty serums and essences

Beauty of Joseon Revive Serum: Ginseng + Snail Mucin
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Peach & Lily Glass-Skin Refining Serum
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$39

Creates a visibly brighter appearance and targets dark spots.

Purito Wonder Releaf Centella Serum - Unscented
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$18

This Centella asiatica serum has all the same peptides as a $76 serum from Biologique Recherche.

CosRx Advanced Snail 96 Mucin Power Essence
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$19
$19 $25 24% off

Do-it-all essence (and an excellent dupe for SK-II’s Facial Treatment Essence).

Neogen Real Ferment Micro Essence
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$27
$27 $38 29% off

Thick and nourishing essence for mature skin.

Then I Met You the Skin-Balancing Duo
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$78
$78 $88 11% off

Toner-and-essence set described as “wedding skin in a bottle.”

Best Korean-beauty moisturizers

Sulwhasoo Essential Comfort Firming Cream
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$124

The moisturizer chef Melissa King uses morning and night.

Dr.Esthé Dual Barrier Lotion
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$80

Aesthetician-approved cream that keeps the skin barrier calm and protected.

Aestura Atobarrier365 Cream
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$32

Fragrance-free cream for extremely sensitive skin.

CosRx Full Fit Propolis Light Cream
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$23
$23 $32 28% off

Viera-Newton-recommended CosRx cream.

Beauty of Joseon Dynasty Cream - 1.69 fl oz
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Benton Aloe Propolis Soothing Gel
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$13
$13 $19 32% off

Aloe-vera gel to soothe inflamed, dry, or irritated skin.

Best Korean-beauty sunscreen

Then I Met You Essence Light Sunscreen SPF 50 PA+++
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Innisfree Daily UV Defense Sunscreen
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$12
$12 $18 35% off

Ego Nwodim’s favorite dewy and non-pore-clogging sunscreen.

Beauty of Joseon Relief Sun Rice + Probiotics SPF 50
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$14
$14 $18 20% off

Lightweight formula that feels more like a moisturizer than a sunscreen.

Beauty of Joseon Matte Sun Stick
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$14
$14 $18 20% off

Nonsticky sunscreen stick for quick application on the go.

Missha All Around Safe Block Waterproof Sun Milk
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Innisfree Daily UV Defense Mineral Sunscreen Broad Spectrum SPF 45
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Best Korean-beauty acne treatments

CosRx Acne Pimple Master Patch - 96-Piece Assortment
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$14

Pure-hydrocolloid pimple patch for standard whiteheads.

CosRx AC Collection Ultimate Spot Cream
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$21

Calming and soothing spot cream to reduce redness and inflammation.

Mediheal Tea Tree Essential Mask
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$9 for 4

Sheet mask for serious cystic acne or deep, under-the-surface pimples.

Benton Centella Cica Mask
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$25 for 10
$25 $28 12% off

Infused with centella to soothe any kind of painful blemish.

Best Korean-beauty lip products

Laneige Lip Sleeping Mask
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Laneige Lip Glowy Balm
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$19

Yowie founder Shannon Maldonado’s favorite lip balm.

Laneige JuicePop Box Lip Oil
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$23

Hybrid lip oil and tint with buildable coverage that lasts up to 12 hours.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

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