gifts they might actually want

Get Last-Minute Gifts and Support Small Businesses With These Gift Cards

With so much of our holiday shopping happening online this year (and many families swapping in-person gatherings for Zoom celebrations), making sure your gifts arrive on time is harder than ever. Unfortunately, the problem has disproportionately affected small businesses, who rely on the overburdened USPS to get your gifts where they need to go. So, if you missed the shipping deadline for the Christmas gifts you were eyeing (or it’s looking like the thing you ordered won’t actually arrive in time), take a deep breath. You can still pick up a last-minute gift or two and support small businesses by sending your loved ones a digital gift card. To help you find the right gift cards guaranteed to delight everyone you know, we pulled together 30 New York–based small businesses, many of which we have written about before.


Neighborhood Spot started selling collaboration merch and artist prints in March 2020 to help support local NYC small businesses. A gift card can get you hoodies, tees, and other goods from businesses like La Bonbonnerie, Casa Magazines, and the Elizabeth Street Garden fund. You can also buy our own Reasons to Love NY print or tote bag, illustrated by Jeanne Verdoux.

The Black-owned vintage shop in the West Village is brimming with one-of-a-kind treasures, from colorful scarves and dressing gowns to shimmery dresses perfect to lift your loved ones’ spirits over Zoom this New Year’s Eve.

Photo: Front General

Although it carries a mix of new and vintage clothing, jewelry, and home goods, this Japanese-owned boutique is best known for ultrarare Levi’s denim from the ’60s, military-issue vintage clothing, and their own line of basic tees, socks, and sweats.

From $50
Photo: BK Circus

Fans of well-crafted, vintage-inspired varsity jackets and wool ball caps will delight in a gift card from this Black-owned small business in Cobble Hill.

Both a lifestyle store and a café, Sincerely Tommy (a Black-owned business with two locations in Brooklyn) is the place to go for emerging designer clothing and the occasional wacky side table.

You’ll find linen bathrobes, hemp clogs, and nightgowns you can get away with wearing during the day at this Brooklyn Heights clothing and home-goods store.

Jewelry and Gifts

From $25

Whether you’re shopping for wedding bands, a necklace for your teenage niece, or a cute birthday card, Catbird has you covered.

Home to an impressive collection of Black vintage collectibles, including cigar boxes, political buttons, books, and magazines.

Lolo and Friends carries a wide assortment of artist-made gifts — from Mater soap and incense via Fredericks and Mae to Janie Korn candles to plates by Isabel Halley.

Just off of Union Square, this magical (and aptly named) bead store sells a range of sparkling semiprecious stones and other jewelry-making supplies.

An East Village institution, this tiny shop sells thousands of rubber stamps in the shape of fruits, animals, and alphabets. You can also have stamps custom made from your own designs or drawings.

Since 1971, Manhattan’s sprawling Asian American emporium has been the place to go for imported snacks, velvet Mary Janes, decorative teacups, and art openings. The business recently announced that they will be closing their main store in Tribeca in the New Year due to crippling rent hikes.

Opened in 1999, Mexican folk art boutique La Sirena sells ceramics, elaborately embroidered face masks, woven bags, and party decorations.

This Black-owned plant nursery sells house plants and everything you need to care for them. They are also available for landscaping services.

From $25

Crown Heights flower shop and skate store Park Deli specializes in brightly colored tote bags, mini-skateboards, stickers, tees, beanies, and flower arrangements.


From $1
Photo: Cafe con Libros

In addition to books and coffee, this intersectional-feminist community bookstore and coffee shop in Prospect Heights offers a monthly subscription of books for and about womxn and girls.

This Black-owned bookstore in Washington Heights has been operating for over 20 years. They sell their books online via oneKin and recently put together a “Consciousness Reading Book Guide” on Instagram.