30 Percent Off Magna-Tiles (and More of Our Favorite Prime Day Baby and Kid Deals)
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Prime Dayis here, and we’re updating this story hourly. To find the best deals in every category, follow all ofour Prime Day coverage.
We’re down to the last few hours ofAmazon Prime Day, so the clock is ticking: You have until 2:59 a.m. ET to take advantage of Prime Day deals on products for babies and kids. So far, many of the best sales have held steady: TheJoolz Aer strolleris still 20 percent off, and there are lots of deep discounts — often 30 percent or higher — on Magna-Tiles,LEGO sets, and classic toys from Melissa & Doug. There are also decent markdowns on both theYoto Mini and the Tonieboxaudio players. I’m done updating this post for the evening, so I recommend making your final selections from the deals below—on Strategist-recommended toys, baby and kid gear, and family-friendly tech — and heading to the checkout soon. And to make sure you don’t miss any future sales, sign up for theStrategist Sales Alertnewsletteras well as our regularemail newsletterfor exclusives.
Deals I personally think are the best
I spend a lot of time testing toys and baby gear with my 2.5-year-old son as my assistant. Based on that experience and the conversations I’ve had with thoughtful parents to kids of all ages, there are six Prime Day deals I wouldn’t sleep on: The Joolz AER+ isone of my favorite strollersbecause of its smooth push, light weight, and impressively easy and compact fold. Magna-Tiles are wonderful but expensiveopen-ended building toysthat don’t go on sale all that often. Native shoes are my pick for kids’ water shoes because they’re comfortable and easy to clean. Thames & Kosmos makes some of my favorite STEM toys, and this set of 10 dig-and-discover dinosaur eggs — which I think would make a great birthday party activity — is over half off. The 790-piece LEGO Classic Creative brick box is a fantastic gift that’s as cheap as it has ever been. And my pick for thebest less-expensive convertible car seat, the Graco Extend 2Fit, is 35 percent off.
Moms and babies
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I used this travel version of our favorite Wi-Fi baby monitor last summer while visiting my parents in Connecticut and then packed it with me on the ferry for a visit to my in-laws on Long Island. The monitor fits neatly inside the included case plus you get a three-in-one sound machine, night light, and audio monitor as part of the bundle.
Read more:The Very Best Baby Monitors
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I never liked any of the nursing pillows I tried, in part because they were all kind of ugly. But this newly redesigned one from Boppy might have solved my problem with its larger, firmer cushion for babies and a wider opening for moms. It also comes in much nicer prints.
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Boba Wrap Baby Carrier
Many new parents prefer using a wrap carrier with their babies because they put less pressure on little arms and legs. This is one of the wraps I used with my son, and once I got the hang of how to tie it, I found it easier to use than a traditional baby carrier.
Read more:The Best Baby Carriers
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When babies are small, you can never have too many washcloths. These particular ones are soft but durable and come recommended by the founder of Solid Starts.
Read more:What the Solid Starts Founder Recommends for Baby-Led Weaning
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For toddlers, I prefer this compact travel stroller to pretty much all others, and it’s $100 off right now.
Read more:The Very Best Strollers
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I love this side-by-side double stroller for twins or siblings who are close in age because it offers the same view to both kids, has an easy one-handed fold, and is relatively affordable at full price. But today you can get it for $162 less.
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In case your baby refuses to drink chilled milk.
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My maincar seatis a Britax and I love how cozy and supported my son feels in it. This convertible “all-in-one” has the added benefit of being slim, and can be used from infancy through the booster seat stage.
Read more:The Very Best Car Seats
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Or, here’s a very good deal on my pick for the best less-expensive convertible car seat (which Strategist senior editor Jen Trolio used with both her daughters for years).
Read more:The Very Best Car Seats
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Or here’s another great markdown on an extra-cushioned car seat that can be used from day one.
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Frida Baby Ultimate Baby Kit
Before you have a baby it’s hard to know what you will need, especially for taking care of tiny noses, scalps, and nails. This kit includes everything from a mini nail clipper to a snot sucker to a pacifier that cleverly dispenses medicine.
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My son loves smoothies and other brightly colored foods, so I never leave home without a bottle of this magic stain remover in my bag.
Read more:The Best Stain Removers, According to a Laundry Obsessive
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Before they can walk, most babies develop a love of hitting things. This “pound and tap” xylophone channels that urge into “music making.”
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Brio train sets made it onto our list of “expensive but worth-it” toys because they last forever and keep kids engaged for a very long time. This set would make a great 1st birthday gift.
2- and 3-year-olds
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I love Crocodile Creek Playground Balls because they come in so many adorable designs and never seem to need pumping up no matter how long you play with them.
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Lovevery sales are rare, and this is a particularly exciting one: The brand’s block set comes with 70 colorful wooden blocks, dowels, planks, wheels, peg people, and a storage box that kids can use to create a huge number of different structures and activities.
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Warmies stuffed animals are filled with flaxseed and dried lavender for a weighted and delicately scented experience. They can be heated in the microwave or chilled in the freezer to provide comfort or pain relief.
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Keen Unisex Child Newport H2
We recently cited these water-sandal-hiking hybrids as the“perfect summer sandals”for adults, but they’re even better for kids: sturdy, breathable, machine washable, and quick-drying with a protective outsole and toe bumper to shield feet from inevitable trips and falls. Just note that the price varies by colorway.
Read more:The Best Summer Shoes for Kids (That Aren’t Natives)andThis Summer’s Mary-Kate Tevas Are a Pair of Keens
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My kid wears Native shoes all summer long to play in grass, mud, sand, and water. He also wears them like sneakers while scooting, biking, and running through the playground. And after all that, they’re still in good enough condition to hand down to his younger friends.
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Melissa & Doug always comes through with great deals on Prime Day. This pretend play cake would make a delightful birthday gift for a soon to be 3- or 4-year old
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Some of my favorite Tonies are the National Geographic ones that make learning facts fun by way of discussions about dinosaur poop. This starter set comes with all four figures from the series and a playtime pup.
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Crayola Peppa Pig Color Wonder Activity Set
Crayola’s mess-free coloring pages are a fabulous travel activity that will keep kids busy on a plane, at a restaurant, or when jet lag makes them wake up at the crack of dawn. At this price, they’re also a good birthday gift to stock up on.
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Nook Theory Reusable Bamboo Plates
Here are some nice-looking bamboo plates for kids who might still throw a real plate …
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… And a really well-built kids’ table (and two chairs) where they can sit down for supper.
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This Step2 wagon is a great gift for both parents and kids, with convenient latching side-door seats for two, cup holders, and under-seat storage.
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This compact, wooden indoor jungle gym has everything kids need to burn off rainy day zoomies: a rock climbing wall, a slide, two rope ladders and three wooden ladders, plus room to put a squishy foam mat underneath for a chill out zone.
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While my family’s belovedLittle Tikes Story Dream Machine projectoris not on sale, if you already have one, many of the story cartridge sets that go with it are generously discounted. I recently bought this Eric Carle set for my son and it’s been a big hit.
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Three of my especially stylish parent friends have already bought this bug-themed water bottle for their toddlers.
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Skip Hop backpacks line the cubby walls at my son’s school. But I have never seen this adorable one that’s shaped like a strawberry.
4- and 5-year-olds
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All kids (and all adults) love Stomp Rockets.
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LEGO Large Creative Brick Box
An incredible deal on a classic box of 790 LEGO bricks.
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This Yoto Mini bundle comes with a pair of wired headphones so your kid can listen to their favorite stories on repeat without bugging their siblings.
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Just a 31-percent-off giant stuffed boa constrictor.
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Another Melissa & Doug deal I’m eyeing is this sandwich set that’s packed with pretend slices of meat and cheese, lettuce, and tomato, so kids can run their own deli counter.
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Crack open one of these ten “dinosaur eggs” to discover a hidden prehistoric friend. The kit also comes with a hammer, chisel, and diorama with stickers.
My son loves combining the themed Magna-Tiles with the rest of his basic building pieces.The XL dino setis particularly fun because of the five dinosaurs, buildable trees, and extra-large patterned pieces; there are also great deals onseveral classic setsand other themed sets like thesafariand thespace shuttle.
Read more:The Expensive Toys That Are Actually Worth Buying
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There are also lots of great deals on PicassoTiles, which kids can use along with Magna-Tiles as they learn to build more varied and complex structures or pretend universes. The best deals I’ve found are all under $20, including a 50-piece marble-run set, a 28-piece road kit with street signs and lamp posts, and a 71-piece ice-castle-themed set that comes with two royal figures.
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This farm-stand play set from Schleich would make a good gift for horse kids.
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This light-up microscope lets kids mold pretend bugs, plants, and bacteria out of Play-Doh. Once their specimens are placed in the petri dish, the light on the microscope reveals hidden glowing details.
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And this pack of 65 miniature tubs — which would also make great party favors — is just $15.
Read more:The Best Non-Junky Party Favors
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Bentgo is one of ourfavorite lunch box brandsbecause its bento boxes come in a variety of patterns, open and close easily, and aren’t too much of a pain to clean. This one is best for kids in early elementary school, and it’s currently 30 percent off.
Read more:The Very Best Lunch Boxes
6- and 7-year-olds
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I’ve written a lot about the educational toys from Thames & Kosmos because while they teach kids real facts and concepts, they never feel boring. This model is especially thrilling because of its huge size; it’s over two feet long when finished.
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If they’d rather build prehistoric-looking birds, the bird pack from magnetic-building-toy brand Clixo is really fun and lets you make different creations over and over again.
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These Beyblade-esque spinning markers, which make mesmerizing spiral designs, would make an excellent gift for elementary-school kids.
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And here are some actual Beyblades on sale for nearly 40 percent off.
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A very good deal on a customizable dog house with a surprise puppy inside.
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An excellent indoor activity for days when the heat and humidity is too much.
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Melissa & Doug Jumbo 50-Page Kids’ Coloring Pads
I am buying this set of three jumbo coloring books for lazy days when I don’t feel like driving another toy train; they’ll also make good birthday party gifts, paired with a fresh pack of crayons or markers.
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Kids who like to draw will love using this light-up tracing pad from Crayola to perfect their craft.
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Ticket to Ride is still one of my favorite games to play with extended family, and the junior version, which is designed for children 6 years old and up, is a great deal right now.
8 years old and up
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Amazon’s kid-friendly Kindle Paperwhite comes with a free case, no ads, and has parental controls you can disable at any time.
Read more:I’ve Tried Every Single Kindle Since 2013, Here Are the Best
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It’s not thenewestgame for Nintendo Switch, but it is a family-friendly one that’s okay to play in front of younger siblings.
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A great deal on a pair of Bluetooth headphones that would make a nice gift for tweens and teens.
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JOYIN Mochi Squishy Toys Set
Mochi squishies like these are a favorite among fourth-graders who like to pack them in their backpacks to trade at school.
Read more:The Only Gift Guide for a 9-Year-Old You’ll Ever Need
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A small but mighty portable bluetooth speaker for impromptu dance parties.
Read more:The Best Prime Day Tech Deals According to Our Tech Writer
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Snap Circuits is a classicSTEM toythat is often recommended for grade-school kids and older. This set has directions for nearly 200 projects kids can build, including a strobe light with spinning patterns.
Read more:The 33 Best STEM Toys for Kids, According to Experts
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This marble run comes with 60 different puzzlelike challenge cards that help kids develop spatial reasoning and problem-solving skills.
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A glow-in-the-dark soccer ball for games after dusk.
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Because of the number of pieces and the complexity of the designs, LEGO Icons sets are especially well suited for tweens and adults to build together. With this one, you can collaborate on a fancy hotel from the turn of the 20th century that features a domed roof and a tiled lobby floor. The kit also includes seven minifigures: a porter, a receptionist, a coffee vendor, and a gallery owner, plus a selection of guests and staff.
Read more:The Only Gift Guide for a 10-Year-Old You’ll Ever Need
Portable card games likeMonopoly Deal,Taco Cat Goat Cheese Pizza, andWhat Do You Meme?are perfect gifts for tweens who love social, unstructured free time with their friends but still need an activity to get them talking.
Read more:The Only Gift Guide for a 9-Year-Old You’ll Ever Need
More Prime Day Deals
- 50 Pairs of Comfy Shoes on Sale This Month From Camper, Hoka, and More
- Just 45 Pairs of Comfy, On-Sale Shoes From Rothy’s, Keen, and More
- This May Be Your Last Chance to Get OG Everlane on Sale
- I Found $16 Old Navy Bikinis and $25 Aerie One-Pieces
The Strategistis designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read abouthere. We update links when possible, but note that deals can expire and all prices are subject to change.
