painless shopping

30 Gifts for Kids From Black-Owned Businesses

Photo-Illustration: The Strategist; Photos: Retailers

Our growing list of Black-owned businesses covers lots of things for adults, from housewares to clothing to beauty. But if you’re looking to shop Black-owned for the little ones in your life, we’ve got you covered too. Whether you’re looking for children’s books by a Black author, some cute T-shirts for someone’s birthday, or even a skateboard from the first Black-woman-owned skateboard company, we found the best gifts for every type of kid that happen to be from Black-owned brands and businesses. To make it a bit easier to sort through, we organized this list by category: toys and games, apparel and accessories, and books.

Toys and Games

Little Likes Kids was founded by Kemi Tignor, a mom who wanted to make sure the toys her son was playing with reflected him and his real-life experiences, and they make toys that are both beautiful and educational — like this memory game that’s just hard enough for a toddler.

Little Likes Kids also sells puzzles, including this 72-piece one that might be a tad easier to piece together than the parents’ Areaware gradient.

We’ve been fans of Blk Mkt Vintage, a Brooklyn-based store selling Black antiques that often double as the perfect gift, since their opening last year. The little sports fanatic in your life will be delighted by these vintage basketball figures — featuring players like Glenn Rice and Vin Baker — that’ll also teach them some history about the game.

For the youngest “plant parent” at home, this kit from Kids Coloring Co. will help them start a vegetable garden. In no time, they’ll have cucumbers, tomatoes, carrots, and basil to contribute at mealtime.

Qai Qai Doll
$18

Serena Williams brought her daughter’s doll Qai Qai to life in 2018 with its own animated Instagram account, which now has more than 260,000 followers. Last fall, the doll finally became available for purchase, and now your kids can have their own Qai Qai too.

Parents and babies alike will appreciate this non-toxic teething ring from Evergreen Baby, a company started by two moms who wanted to create a one-stop shop for eco-friendly baby products and apparel from Black-owned businesses.

We found a lot of great gifts for kids at Kido, a Chicago-based shop owned by Keewa Nurullah and her husband Doug. If you’re local, you can purchase for in-store pick up, but you can also have your items delivered. No matter how you shop, you’ll have access to their perfectly curated shop that focuses on representation and inclusivity, and just really nice looking toys and decor like this boombox plush that can be colored in with washable markers.

This guitar, also from Kido, is ideal for the budding musician in your life.