painless shopping

30 Gifts for Kids From Black-Owned Businesses

Photo-Illustration: The Strategist; Photos: Retailers

Our growing list of Black-owned businesses covers lots of things for adults, from housewares to clothing to beauty. But if you’re looking to shop Black-owned for the little ones in your life, we’ve got you covered too. Whether you’re looking for children’s books by a Black author, some cute T-shirts for someone’s birthday, or even a skateboard from the first Black-woman-owned skateboard company, we found the best gifts for every type of kid that happen to be from Black-owned brands and businesses. To make it a bit easier to sort through, we organized this list by category: toys and games, apparel and accessories, and books.

Toys and Games

Little Likes Kids was founded by Kemi Tignor, a mom who wanted to make sure the toys her son was playing with reflected him and his real-life experiences, and they make toys that are both beautiful and educational — like this memory game that’s just hard enough for a toddler.

Little Likes Kids also sells puzzles, including this 72-piece one that might be a tad easier to piece together than the parents’ Areaware gradient.

We’ve been fans of Blk Mkt Vintage, a Brooklyn-based store selling Black antiques that often double as the perfect gift, since their opening last year. The little sports fanatic in your life will be delighted by these vintage basketball figures — featuring players like Kareem Abdul Jabar and Michael Jordan — that’ll also teach them some history about the game.