Anna Kendrick’s Soap and Ego Nwodim’s Vitamins Are on Sale for Prime Day

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Prime Dayis here, and we’re updating this post regularly. To find the best deals in every category, follow all ofour Prime Day coverage.
Here at the Strategist, we’ve talked to hundreds of celebrities about the everyday things — fromlip balmstovitamins— theycan’t live without. Because their endorsements are so convincing, we decided to round up the things they’ve recommended to us that are on sale thisPrime Day. Below, you’ll find actually good deals on things like thecoffee makertwo celebrity pour-over enthusiasts approve of, thelotionboth Naomi Watts and Imaan Hammam use for dry skin, and Chace Crawford’s Moleskine he uses formorning pages. To make shopping easier on you, I’ve sorted products into categories including beauty, home and kitchen, clothing, and everyday essentials. And for even more deals, make sure to check out ourPrime Day hub.
Beauty

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Celebrities have been recommending this to us since 2019 (Keke Palmerput it on our radar). Since then, folks fromStorm ReidandYuna SaraitoAshley BensonandTy Hunterhave talked about how lush and moisturizing yet lightweight this lip mask is.

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Real Housewife of New YorkJessel Taanktold us this drugstore mascara is better than any luxury brand she’s tried (including Chanel and Saint Laurent). “A lick of it gives me those big eyes I want,” she says.

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Here’s another celebrity-approved L’Oréal mascara, which is said to lengthen lashes while separating them (meaning no clumps). “The wand is superthin, so I can really dig into my lashes and apply the mascara fully. This is really the only mascara I use,”Victoria Justicetold us.

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If you prefer an all-natural formula, sistersAly and AJ Michalkalike Honest’s two-in-one mascara and primer. “I used to be a drugstore-mascara girl because I honestly thought that the cheaper ones were better. This may be a little more expensive, but I think it’s high-quality and it has organic and natural ingredients,” AJ says.

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Joel Kim Booster, who told us he has acne-prone combination skin, says this ended his search for a nondrying everyday cleanser. “It’s easy enough that I can use it multiple times a day without worrying about stripping my skin. It is a great all-purpose sort of cleanser for me,” he says. “I’ve been sort of searching for a good cleanser for the better part of the last decade, and this one is the best one that I’ve found.”

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Two celebrities —Naomi WattsandImaan Hammam— have said how moisturizing this Eucerin lotion is. Watts says it’s the one thing that’s helped her badly cracked feet, while Hammam uses it to soothe her scaly winter legs.

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This is the face toolSydney Sweeneyuses before red-carpet events and photo-shoot days. “I honestly have no idea what it’s doing, but it definitely tones and sculpts my face,” she says.

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On the hair front,Laila Gohartold us she’s been using Olaplex’s No. 3 Hair Perfector for nearly a decade after a hairstylist introduced her to it. “Now I always keep one of those little bottles around,” she says. “It makes your hair smoother and softer. It looks healthier and less split-end-y.”

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“I’ve been using this since I was 13 years old. My mother and my sister also use it,”Christina Riccitold us about this leave-in conditioner. She says it helps her combination straight and curly hair hold her desired shape and keeps her hair healthy.

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Something designerAgnès B. andCourtney Lovehave in common is their perfume of choice. “I love it the most and it’s my go-to,” says Love. “No one can ignore you when you’re wearing it, yet it’s not annoying. It smells to me like a baby’s head, a field of dreamy white meadow flowers, and a touch of sex.”

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And if you were ever wondering whatSmokey Robinson’ssignature scent was, it’s Calvin Klein Obsession. “I very seldom have used anything else. Oh, how do you describe a smell, honey? I have no idea. It just smells good on me, I hope,” the singer said.
Home and kitchen

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Andrew ZimmermanandKareem Rahma— both pour-over coffee enthusiasts — recently told us how worth it the Moccamaster is. “Using extremely simple technology, mostly having to do with the spray nozzle where the hot water comes out to go over the grounds, it basically sprays it on the sides and lets it drip down so all the coffee stays in the bottom,” Zimmerman explains. “So not only do you get a cleaner, better-tasting cup of coffee, but you can use less grounds per pot. It’s just beautiful.”

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The humble Nalgene is also sale.John Schaefer, who was at first skeptical about it, bought one for his daughter and quickly became a convert. “I was like,Oh, come on, $15 for a plastic bottle?Well, that is the same bottle I’m still drinking out of 16 years later,” he says. “These things are indestructible.”
Clothing

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It’s no surprise celebrities are as obsessed with the classic Levi’s 501s as we are. Most recently,Brianne Howeytold us these are her everyday go-tos, since they’re “incredibly comfortable, flattering. It’s a good classic straight fit, and I love the slight stretch.” And back in 2019,Karen Walkersaid they’re the denim that lasts her a decade. “Every six months, I buy a pair of sneakers, but every ten years, I buy a pair of 501s.”

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And Zooey Deschanel told us her preference is dark-wash straight-leg jeans. “There’s just not any better jeans than Levi’s … They’re not overpriced, they’re just good jeans, and I like that,” she says.

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A classic white tee is as much of a staple as jeans.Maggie Holladay’schoice are these Hanes men’s shirts that she wears with Levi’s (no surprise) as an everyday outfit or with a blazer to dress it up.

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Self-described Calvin manMarlon Wayanstold us these classic cotton tees are on his rider. “I perform in these T-shirts because they’re soft without being too soft, formfitting yet loose, and durable — and they soak up sweat so I’m not looking crazy onstage,” he says. “They’re perfect. I wear them on tour, at the gym, and as an undershirt.”

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Joanna Goddardturned us onto these brieflike, flattering pairs of underwear. They’re a “really good fit,” she says. “I got a bunch in black, but there are also three different shades of blue in a package or three different shades of pink, so I got a couple of those too.”

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These Calvin Klein thongs are somehow supportive, breathable, and not too tight, according toChristine Quinn. “I have probably 500 million different types of panties, but even so, I always just want to wear these,” she says.

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When it comes to period underwear,Rose Matafeotold us these ones from Thinx have lasted her years. Plus they’re high-waisted and very comfortable.

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Tim HeideckerandWayans’s briefs of choice are these Calvin Kleins. “They fit well and keep me and my fellas cool. It’s nice, clean cotton,” says Wayans. And Heidecker says they’re the only pair he packs on tour or while traveling.
Everyday essentials

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To make doing the dishes “less daunting,” Anna Kendrick told us she likes switching between different Mrs. Meyer’s dish-soap scents. While the seasonal ones are fun to experiment with, her go-to is lavender.

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According toEgo Nwodim, multipleSaturday Night Livecast members use this to stave off colds during the winter months. (Just be sure to buy the tablets and not the capsules, Nwodim says.) “It’s incredibly effective … I have them in my dressing room. I have them at our pretape studio. I have them in my apartment. I have them in my house. I have them in my purse in a littlepill case. I have them everywhere.”

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When we spoke toJason Schwartzmanabout 23 things he can’t live without, he said these specific magnet studs “are part of the structure of our home.” He uses them to hang up his kid’s art, hold up clothes, and even do magic tricks.

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If you have also picked up on doing morning pages recently (à la Julia Cameron’sThe Artist’s Way), considerChace Crawford’s notebook of choice. The classic lined Moleskine is a deep 33 percent off, bringing its price down to just $14.
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The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.




