What Foodgod (né Jonathan Cheban) Can’t Live Without

This changed my life completely. It’s like someone doing yourhair, without having to have someone do your hair — like somebody with a brush drying it out at 100 miles per hour. I love it so much that I have one with different plugs for Europe, because if I didn’t have that, it would be impossible for me. Now when I have to use a regular brush, I can’t even deal with it.

I can’t sleep without aneye maskthese days. I found these and bought 50 of them because they’re so soft and silky. I don’t want any type of light when I’m trying to sleep, and sometimes I want to fall asleep with the TV on, andlistento the TV but notseeit. Ideally I’ll listen toLaw & Order, I could watch 20 of those in a row, easy. Very relaxing. Mysleeproutine is a whole thing.

I don’t drink much, but when I do, I only drink flavored sake — I love the kind at Nobu — or vodka. The Beluga vodka is my favorite because it comes with a wax seal and a little brush and a hammer, and it has this little metal impaled fish. Also, it has the same name as a caviar. So I love the whole packaging. It’s very light and smooth and is the No. 1 vodka in Russia. I feel like the best vodka should come from Russia.

This will change your life. I saw it on an infomercial and ordered it and it’s literally the best thing I’ve ever found in my life for when I have a cold or allergies. It comes with these saline cartridges, and you mix them with water; there’s a piece for each of your nostrils, and basically one blows the saline water up onenostril, and the other vacuums it out. It’s a freaking game changer.

I love Faith Connexion, I wear their jean jackets nonstop. There are a lot of paparazzi pics of me wearing Faith Connexion jackets lately. They’re deconstructed, and have pins and writing all over them, but in a very high-end way. I also have a million of theirleather jackets, which have writing all over them. I’m in Miami a lot, so I can wearjean jacketsin the evening. They fit meperfectly,and I don’t know, they’re just exactly my style.

I used to do Splenda in my coffee, which is apparently horrific for you (like really, really bad). Then I did Stevia, which is decent for you. And then I was at a friend’s house, tasted this cake that was so good, and they were like, “We make everything with Monk sugar.”I ordered five boxes. It’s the best, purest, healthiest sugar that’s not sugar. I mean it is sugar, but it’s natural and a really good sweetener.

So, I was walking around by my apartment on Fifth Avenue, and I saw this Vispring store and decided to go in. They started telling me all about thesemattressesthat are made of horsehair, which they said is the best kind of mattress you can get because you don’t sweat on them. And then they told me that Will and Kate sleep on a Vispring. So I got the mattress for my apartment, then I gottoppers— not the whole mattress — for my mom. When I lie in bed now I’m like,Oh my God, this mattress is insane.I’ve tried a zillion mattress over the years, and this is next level. It’s very expensive, but I figure even if a mattress is $20,000, you kind of spend half your life on that thing — it’s like buying a car, or a TV. When you get a TV, you’re watching that forhoursa day, so it’s kind of something you have to spend money on.

I go to IGK salon in New York and Miami. Theybleachmy hair for me and always give me products to try. I have so many, but this is the one I actually use all the time and really like. It’s a nonaerosoldry shampoo. I hate aerosol dry shampoos, because I feel they make your hair sticky and make it look horrific.

I am doing a partnership with Da Rosario — we’re making a Foodgod truffle ketchup. I wanted to make something that everyone already likes even better, and I thought ketchup issoboring and basic, so we have to do truffle ketchup. We’re also going to do truffle hot sauce and truffle steak sauce. Da Rosario was the company I got all my truffle stuff from even before the partnership. Truffle butter, truffle oil, truffle mayo, truffle dust. They have the best truffles, and I love truffles. And it’srealtruffle, not truffle flavoring, I cannotstandartificial truffle flavoring. I just saw the bottles for the ketchup — they’re gorgeous, and it tastes absolutely insane. Because I’m Foodgod, you know I’d never not have it be amazing.