The 41 Best Prime Day Deals to Shop Before They End Tonight
Prime Day is here, and we’re updating this story hourly. To find the best deals in every category, follow all of our Prime Day coverage.
I’ve already spent many hours this week digging through thousands of items on sale for Prime Day. There’s a bevy of products worth your while, all of which I’ve been rounding up in my megalist of the best Prime Day deals. There are over 300 of them. But here, I’ve gathered the 40 or so I think are truly the best of the best, whether because they’re at their lowest price ever, are rarely on sale, or are just excellent products that I (or my fellow Strategist staffers) highly recommend.
You’ve still got a few days to shop the sale before it ends on Saturday, July 12, at 2:59 a.m. ET. If nothing here catches your eye, I have plenty more where this came from in my hub o’ deals, and I’ll continue adding to both lists as the sale goes on. To stay in the know about all the best sales, Prime Day or otherwise, sign up for our Strategist Sales Alert newsletter.
The Most Cheerful Pimple Erasers
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The original star-shaped pimple patches that launched a thousand brand collaborations — and copycats — are just $8 when you apply the on-site coupon. I believe that’s the cheapest they’ve ever been.
Read more: The Best Pimple Patches
Hydrating Moisturizer for Summer
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The gentle moisturizer that our senior kitchen and dining writer bought after reading Rio’s glowing review is nearly half off.
Read more: This Lightweight Moisturizer Has Healed My Blotchy Summer Skin
The Best Conditioner for All Hair Types
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Our No. 1 conditioner is at one of the best prices I’ve ever seen — 30 percent off, making it just $15. We likely won’t see a discount this low until October Prime Day.
Read more: The Best Hair Conditioners
The Hair Spray That Makes You Feel Like You’re Cheating on Your Hairdresser
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The do-it-all detangling spray several Strategist staffers swear by is 20 percent off. We love it so much that it made the Strategist 100. (And it’s now $1 cheaper than yesterday.)
Read more: The Do-It-All Hair Spray That 4 Strategist Staffers Use Daily
The Best Affordable Blow-Dryer Brush Is Now Very Affordable
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This is the updated model of our favorite affordable blow-dryer brush, and it promises a faster, more precise blow-dry thanks to its thinner brush. Its price dropped $2 more today, making it cheaper than the old model.
Read more: The Best Blow-Dryer Brushes
Two Dyson Hair Tools Are Holding Their Price
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But if you want to splurge, two of Dyson’s popular hair tools — the Supersonic Hair Dryer and the viral Airwrap — are on sale and got cheaper yesterday. Both were 20 percent off on Wednesday, but 25 percent off yesterday and today, which is a good saving when the price point is so high.
The Best Protein Powder in the Business
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Optimum Nutrition Gold Standard 100% Whey Protein Powder - Double Rich Chocolate, 2 Pounds
Optimum Nutrition’s Gold Standard whey-based protein powder is our gold standard: The double-chocolate flavor is our No. 1 pick, and right now it’s over 40 percent off. (Vanilla and strawberry are on sale, too, but it’s not as steep a discount.)
Read more: The Best Protein Powder
The Best Air Fryer for the Air-Frying Curious
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If you’ve yet to add an air fryer to your kitchen setup, we recommend this affordable model — especially since it’s even cheaper for Prime Day.
Read more: 10 of the Very Best Air Fryers
Our Favorite Teeth-Whitening Strips at Their Best Price
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This is the cheapest our best teeth-whitening strips get.
Read more: The Best Teeth-Whitening Products
The Water Flosser Recommended By Six Dentists
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Our Best in Class pick for water flossers is now half off at a pretty unbeatable $50 — the lowest we ever see it go.
Read More: The 8 Very Best Water Flossers
Internet Favorite Lip Mask
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The lip mask that’s bewitched the internet (and celebrities, plus many a Strategist staffer) is still available for 30 percent off.
The Air Purifier One Writer Has in Every Room of Her Home
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Senior writer Lauren Ro owns four of these — and $155 is a pretty decent price on them!
Versatile Earplugs for Sleeping or Concerts
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Thirty percent off is a respectable discount on these adjustable earplugs from one of our favorite brands. You can switch between three modes: Quiet, Experience, and Engage.
Read more: The Best Earplugs for Sleeping
A $6 Gap Cami
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The discounts range on this little camisole from the Gap, but all are at least nearly, if not more than, half off — and $6 on almost any item of clothing is a great deal in 2025.
And a $13 Madewell Tee
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Madewell Northside Vintage Tee
Always worth mentioning an inexpensive cotton tee. This one from Madewell is just $13.
A Celebrity-Backed Tee
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Another 100 percent cotton tee you’ve seen on Kendall Jenner, Taylor Swift, and many other celebrities. It’s 25 percent off at Amazon and Shopbop for the duration of Prime Day. The white version (the most popular one) has already sold out, but you can still get it in black — for now.
Read more: The Leset Tee Fashion People Love Is on Sale for Prime Day
Half-Off Levi’s Jorts
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A nice pair ofjorts from Levi’s are over half off, which is really the sweet spot for the brand’s Prime Day deals.
A Rare Sale on Jelly Sandals
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I don’t see these summery sandals on sale too often — and I was surprised the discount included so many colors!
Machine Washable Slides
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Now over 40 percent off, which is a stellar deal for Rothy’s. (And they’re still available in twocolors.)
Cheap, Classic Havaianas
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Havaianas Core Flip Flops
Flip-flops for $9. What more can I say?
Twelve Pairs of Hanes Crew Socks for Less Than $1 Each
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Basic and highly useful: Hanes classic crew socks (also available in black).
(Organic) Tees for the Little Ones
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Same goes for these organic-cotton tees for tots, which are now just over $5.50 a pop.
The Very Best Planner
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There are still nearly six months left in the year, and $19 is a steal on the planner three Strategist staffers swear by.
Read more: The Best Planners
The Budget Hand Soap That Strategist Staffers Stock Up On
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Amazon is way inflating the original price on this trio of Mrs. Meyer’s hand soaps (it’s normally $15, as shown here, not $22 as Amazon states), but the discount is still good.
Read more: The Best Hand Soaps
And The Soapiest of Dish Soaps
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At less than $3 a bottle, you can’t go wrong also stocking up on dish soap that doubles as a stain remover in a pinch.
Read more: 20 Best Laundry Stain Removers
A Vacuum That Pivots
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This model — our favorite less-expensive pick — is a third off.
Read more: The Best Handheld Vacuums
The Best Candle We’ve Ever Smelled
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Some statusy candles are on sale for once, including our best-overall pick. It burns evenly; smells of sandalwood and cedar layered with vetiver, cinnamon, and nutmeg; and has a strong throw.
Read more: The Best-Smelling Candles
A Rare Yamazaki Sale
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Yamazaki Home’s minimalist décor hardly ever goes for more than 15 percent off. So if you’re in the market for a space-saving bathroom (or kitchen) storage cart, now’s the time to buy.
A Cute Toast Grabber
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Our Sleep Writer’s Favorite (But Expensive) Pillow — for 20 Percent Off
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Purple’s uniquely springy, squishy, and supportive pillow is also quite expensive, so I suggest buying it only on sale. Now, it’s 20 percent off, which is just about as good a deal as you’ll get.
Read more: My All-Time Favorite Wildly Expensive Pillow Is on Sale for Prime Day
A Now Even Cheaper Memory-Foam Option
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If you’d like something more budget-friendly, this Tempur-Pedic pillow is also Strategist approved.
Read more: The Best Memory-Foam Pillows
Mosquito-Free Living for $18
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Thermacell’s mosquito-repelling orb (which writer Kat Gillespie says actually works) is at one of the best discounts I’ve seen — up to 40 percent off for the 5.5-hour version.
A Solid Deal on a Solid Vacuum
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Dyson V8 Plus Vacuum
It’s a Dyson, of course, and it’s now $170 off. It’s an older model of one of our favorite cordless vacuums, but it’s still a powerhouse.
Read more: The Best Cordless Vacuums
The Bissell Little Green at the Lowest Price It Ever Gets
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I’ve had my eye on Bissell’s Little Green carpet cleaner and am thinking it may be a sign to finally buy it now that it’s at the lowest price it gets.
Read more: The Best Portable Carpet Cleaner
And the Even Cheaper Mini-Version
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The brand just released this even teenier version that’s only $70 now. Very compelling!
Four AirTags for $16 Each
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These are just 50 cents more than their lowest price ever, which is basically the same thing.
Apple AirPods at (Probably) Their Lowest Price Until October
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Apple AirPods Pro 2
These AirPods are also likely the cheapest they’ll be until October Prime Day or Black Friday.
Read more: The Best Wireless Earbuds
Affordable But High-Quality Over-Ear Headphones
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If you prefer an on-ear option, these are at an all-time-low price.
Read more: The Best Noise-Canceling Headphones
A $130 Kindle (for Kids or Adults)
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Prime Day is the time to buy a Kindle because they really don’t go on sale much the rest of the year.
Read more: The Strategist’s Kindle Buying Guide
A $13 Best-Selling Smart Plug
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Amazon’s own smart plug has been a best seller with Strategist readers every Prime (and October Prime) Day since 2023. Right now, it’s $13 — that’s 48 percent off — which is the cheapest it ever gets.
More Prime Day Deals
- There Are (Still) Some Really Good LEGO Deals
- Don’t Wait, the 83 Best Prime Day Toy Deals End Tonight
- 120 Prime Day Deals on Strategist-Approved Things End Tonight
- 19 of Our Favorite Vacuums Are on Sale for October Prime Day
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
