prime day 2023

All of the Best Non–Amazon Prime Day Sales

Photo-Illustration: The Strategist; Photos: Retailers

It’s officially day two of Amazon Prime Day. As the annual sales bonanza has grown in size and scope, other retailers like Best Buy, Target, and Walmart have each answered with their own sale events — music to the ears of savvy shoppers everywhere. Sure, it can all be a bit overwhelming, but that’s where the Strategist comes in. To help you take advantage of all the deals, I’ve scoped out the best discounts across the internet-shopping landscape, everything from Strat-approved denim to rarely on-sale Apple products. So far, newly discounted items we’ve written about before include frequent-flier-recommended luggage, chef-approved cookware sets, and massage tools vetted by fitness instructors and athletes.

Note that not all of these sales follow Amazon’s schedule: They all have their own start and end times. Some end when Prime Day ends — at 2:59 a.m. ET on July 13 — and others last longer or end earlier (we’ve included that info below). Either way, I suggest acting fast if you see something you like, as we’re finished updating this article for the day, so stock and prices below are subject to change. A few sales will continue beyond Prime Day, but many end at midnight tonight or at 2:59 a.m. ET, so I suggest checking out sooner rather than later. And if you need a little extra help keeping on top of the frenzy, sign up for our newsletter to get the latest deals sent straight to your inbox.

Best Buy | Bloomingdale’s | Brooklinen | Casper | Cozy Earth | Crane & Canopy | Dermstore | Glasses USA | Home Depot | Huckberry | J.Crew | Kohl’s | Labucq | Levi’s | Lo & Sons | Macy’s | Madewell | Old Navy | Our Place | Petco | Piecework Puzzles | REI | Samsonite | Skinstore | Soko Glam | Target | Urban Outfitters | Walmart | Wayfair | West Elm | Williams Sonoma | Zappos

Best Buy

Best Buy’s Black Friday in July event has discounts on Strat-recommended earbuds, smartwatches, laptops, and more. The sale runs until midnight tonight, July 12.


Through July 12, Bloomingdale’s is throwing a Cyber Sale with up to 25 percent off plenty of fashion, beauty, and home items using code CYBER.


For Brooklinen’s Surprise Sale, almost everything on the site is 20 percent off until July 13. (For more on what’s worth picking up, we have a handy guide for you here.)


Through July 13, Casper is offering up to 20 off sitewide, including mattresses, pillows, and more.

Cozy Earth

Loungewear and bedding brand Cozy Earth is offering up to 35 percent off sitewide as part of its Cozy Days sale. Snag discounted sheets, towels, and more until July 17.

Crane & Canopy

At Crane & Canopy, take up to 40 percent off select bedding, beach towels, and home goods until July 16.


At Dermstore’s Beauty Discovery Event, get up to 20 percent off select beauty products with code JOY until July 12. If you’re a rewards member, you’ll also get twice the number of points and free express shipping.

Glasses USA

Glasses USA is taking 40 percent off designer frames with code DESIGNER40.

Home Depot

Home Depot is having its own sale with deals on everything from tool kits to patio furniture through July 12.


There’s a lot of great stuff on sale as part of Huckberry’s Summer Steals event, which runs until July 13. Plenty of outdoorsy gear is up to 35 percent off, including hiking sneakers and breathable shorts.


J.Crew is taking an extra 60 percent off already-on-sale items. Use code 48HOURS to stock up on swimsuits, sandals, and other warm-weather gear.