The fashion brands of the early aughts have spent the last couple of years in a slow death march: Juicy Couture, Ed Hardy, Abercrombie & Fitch, Hollister, and Kitson, which fell off entirely in 2015. Strangely, one company has continued to prosper — a comfy, dumpy, unlikely survivor of the postrecession crash: UGGs.
After a brief anti-UGG moment circa 2010 (of the “Ten Trends We Pray Would Disappear” assortment), UGGs came trotting back on the feet of this stylish quintet: Rihanna, Sarah Jessica Parker, Kendall Jenner, and Sarah Paulson, who, I’m happy to report, wore them with a pair of Rachel Comey jeans on the set of Ocean’s Eight. And this month, Eckhaus Latta anounced their second UGG collaboration — the sixth luxury brand to do so in the last few years (Heron Preston, Sacai, BAPE, Jeremy Scott, and Y/Project — whose version is both thigh-high and for men — all have UGG collections of their own). Below, 20 types of UGGs for those who would like to invest in what we’re personally starting to think might be a timeless brand. (If you’re looking for slippers especially, see our list of the best on Amazon, too.)