butt week

Welcome to Butt Week

Illustration: Chaimae Khouldi

January can be a pretty dull month, with New Year’s resolutions guilting us into self-reflection. But you know what isn’t dull? Butts. Since so much of winter is spent sitting on your tail inside (even more so now thanks to Omicron), we at the Strategist decided to give the site a juicy kick in the pants by curating a week’s worth of stories about the silliest part of the body. And because it’s freezing cold, we’re giving particular focus to the best ways to keep butts warm, comfortable, and feeling their best.

We examined winter bums from every angle and came up with a mix of stories that are both informative and fun to read. Did you know you can get a 3-D-printed bike seat made to better support your tush? Have you heard about butt-cheek-hydrating sheet masks? Or derrière-themed removable wallpaper? Would you believe there’s a comfortable period thong that actually works? We talked to doctors, athletes, stylists, and a ton of other experts across the buttscape to find the very best products and tons of useful tips to help your behind live its best life. While there are a million opinions about what makes the perfect booty, we’re hoping you’ll leave Butt Week feeling excited about the butt you have, whatever shape it is.

Whether you’re looking for long underwear to keep your keister warm or need help calming an outbreak of buttne, check back here daily for brand-spanking-new stories along with some of our favorite Strategist butt coverage of all time.

Below, find all of our Butt Week stories along with some of our previous coverage on bum-related products and booty care. And keep checking in this week for more.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

Welcome to Butt Week