people's choice

The Best Women’s Underwear on Amazon, According to Hyperenthusiastic Reviewers

Photo: Thomas D. Mcavoy/The LIFE Picture Collection via Getty Images

Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed products and single out the most convincing ones. (You can learn more about our rating system and how we pick each item here.)

And while we’ve written about lots of underwear before — including the best men’s underwear, the best women’s underwear to buy in bulk, and the best seamless underwear — here we’ve rounded up the best women’s underwear, as praised by the most enthusiastic reviewers on Amazon.

Best-rated women’s underwear

Amazon Essentials Women’s Cotton Stretch Bikini Panty
$14 for 6

One reviewer lamented not being able to find “cute cotton underwear that isn’t granny-panties.” Another says the “underwear scene has gotten so bad” she started sewing her own, until she found this pair from Amazon, writing, “In ten years I have never found a pair of underwear I was willing to buy a second time, until these. These are the first.” She continues, listing out every positive she noticed, “They don’t ride up. They don’t cut in. The crotch is wide enough to hold and stay put. They’re soft, smooth, the seams are flat and don’t irritate. They’re plain, but flattering, I don’t feel like a frump wearing them around the house.” Others fully agree, with one calling this, “Perfect cotton underwear for normal women who don’t want anything fancy, just comfort and proper fit, but not total granny panties either.” Plus, many appreciate the relatively low price, as one puts it, “If you are looking for a good-quality, inexpensive and comfortable option to very expensive underwear, these are it.”

Best-rated (less expensive) women’s underwear

Vanity Fair Women’s Illumination String Bikini Panty
From $7

More than 80 percent of reviewers give these panties five stars, and nearly a third describe them as comfortable. “These Vanity Fair undies are by far the most comfortable I’ve found in a long time,” writes one. “I’ve got a lot of junk in the trunk and need a generously cut panty that doesn’t ride up. These stay put all day long, and the soft fabric is very comfortable.” Reviewers also attest to how well these hold up in the wash. “They don’t pill, ride up, or bleed color,” one reports, adding “They stand up just fine to bleach and/or Biz.” And while these are women’s underwear, they’re so comfortable that dozens of men say they are their favorite too. “I’m a guy, but I simply love these panties for everyday wear,” one says. “Men’s underwear are so bulky and hot. These panties are very similar to men’s underwear in other countries I’ve been in, but have not found them in the states.”

Best full-coverage women’s underwear

Hanes Women’s Cool Comfort Cotton Brief Panties 6-Pack
$9 for 6

More than 1,300 reviewers give these panties five-stars, and many appreciate how full-coverage they are – in the back and front. “No riding up my bum when I move around (and I have a lot of bum),” one reviewer reports. A new mom writes that she picked up these briefs “after I had a c-section and couldn’t find any underwear that would properly go above my incision. Cue these sweet, sweet briefs, and you get one life-saving product and one grateful new momma.” One reviewer even calls these amazing: “A lot of panties today have a crotch that’s no wider than a band-aid, but these are perfect.” And while about two dozen reviewers admit these are “granny panties,” they don’t care. “I don’t give a crap what they look like, I don’t care if a man likes them on me or not,” writes one. “I’m comfortable and they don’t crawl up my butt.”

Best cotton bikini underwear

Calvin Klein Women’s Cotton Stretch Logo Bikini Panty 5 Pack
From $20 for 5

Simply put by one reviewer, these panties are “Gorgeous, simple, comfortable, pleasant to the touch pants from Calvin Klein.” About 10 percent of reviewers praise these for being cotton, but reviewers also appreciate the fit as well. “I’ve been on the search for cotton underwear that didn’t look like granny panties, but also didn’t have elastic that dug into the skin and make that extra crease in my cheeks (harder to find than you think),” one says. “The elastic is just right for me and the panties don’t make me feel lame and outdated.” Another says, “The elastic is strong enough to hold up but not too tight when it leaves marks.” And many more appreciate that this underwear is long-lasting. One reviewer has been wearing this set for three years and says, “They have not faded, zero rips, zero holes.”

Best (less expensive) cotton bikini underwear

Fruit of the Loom Women’s Underwear Beyond Soft Panties
From $11 for 6

More than 1,000 five-star reviewers on Amazon use the word “soft” to describe these briefs from Fruit of the Loom. “They fit right, are very comfortable to wear, and don’t ride up,” writes one reviewer. As another admits, “These are not your date-night panties. You wear these when you wanna watch movies with that bowl of ice cream after a hard day at work.” But she still calls this underwear “so darn comfy.” Another agrees, writing, “When I first purchased these undies I felt like I was buying ‘granny panties’ but after wearing them I now think that our grandmothers were onto something and these underpants are the kindest thing I’ve done for myself in a long time.” Others love that “they’re made of very soft cotton and the elastic is not restricting at all so no weird muffin top or rolls hanging over,” as one reviewer says, and another concurs, writing, “They’re stretchy and thin enough that they’re barely visible even in yoga pants, but not so thin that they feel low-quality. They’re not too high cut or low cut, the leg holes are a great size and shape, and they’re just very comfortable overall.”

Best breathable bikini underwear

Fruit of the Loom Women’s Underwear Breathable Panties
From $11 for 5

“Comfortable” and “breathable” are the two words commonly used to describe this underwear. One reviewer notes, “I can’t say enough great things about these new breathable mesh underwear but they are the best undies I have ever worn. They are so incredibly comfy you truly aren’t aware you have them on.” Others love that they keep you cool and don’t ride up as other women’s underwear tends to. “They are very soft and they move with you, not like the spelunking underwear most of us are used to. And they help keep you cool and dry,” as this reviewer puts it. Another bought this specifically for “hiking and camping,” and felt for the comfort and price, nothing could beat this pair. She writes, “You’ve heard of the song of the summer? These are the panties of the summer. Save your hoo-ha and buy these today. Do they make my boyfriend pant because they’re drop dead sexy? No. But I definitely feel more confident because I know I don’t smell like swamp thang down there, so pick your battles ladies.”

Best string-bikini underwear

Calvin Klein Women’s Sleek String-Bikini Panty
From $8

Many comment that this string-bikini style of underwear is rare but it’s an absolute favorite among dozens of five-star reviewers. One who agrees the style is “oddly hard to find nowadays,” writes, “I love how they move with my body under my clothing and it feels like I’m not wearing underwear. The low rise is great, too, and the styling is very sleek and sexy, too.” Another says, “I seriously doubt that you can find a better pair of string bikinis than these,” continuing, “The material that these are constructed from is awesome, they are very comfortable and they wick moisture away from your body very quickly.” Lots of men wrote they purchased them for their significant others, like one who has bought six different pairs shares, “My girlfriend looks so sexy in these. She is a nurse constantly moving bending over and lifting and says these things never bunch up, and they’re the most comfortable ones that she’s ever worn.”

Best cotton brief

Fruit of the Loom Women’s Underwear Cotton Brief Panty Multipack
$8 for 6

Reviewers admit that this isn’t the most fashion-forward underwear, with dozens calling them “granny panties,” but many altered their opinion after trying them, like one who writes, “I love these panties. Like some others, I used to laugh at my grandma’s underwear, but now I get it. At 62 years young, I want my panties to be comfortable and breathe. I originally bought these just to sleep in, but when I open my underwear drawer, they are my first choice.” Many appreciate how soft they are, with a few noting, they’re so soft “it’s almost like wearing nothing,” as one writes. Lots overall felt they fit comfortably regardless of shape and size, like one who writes, “What can I say? I have a large tush and needed something that would fit. I don’t like those skimpy undies that barely fit anything on anyone. I needed something that would fit and would be comfy. These fit the bill.”

Best microfiber brief

Bali Women’s Comfort Revolution Seamless Brief Panty

“These are so lightweight, seamless, moisture-wicking and fit so well without riding up that I keep buying extras,” one reviewer writes, and dozens of other praise the seamless construction of these briefs. “Added bonus: They are lightweight, and there are NO panty lines ever when I’m wearing these,” says another. The microfiber fabric is also helps with keeping lines to a minimum. One reviewer says, “I like the stretchy microfiber fabric because the underwear fits smoothly and doesn’t sag,” and another says, “The fabric is very comfortable and feels very nice against my skin.” One even says they can’t feel these at all: “It’s like going commando without the ickiness of going commando.”

Best hipster brief

Kalon Women’s Hipster Brief Nylon Spandex Underwear (6-Pack)
From $25 for 6

Customers purchased this underwear because “it’s basically a low-rise brief,” as one reviewer explains. She continues, “I’m sick and tired of my bikini and other hipster bottoms riding up and getting into places they shouldn’t. These are soft and stretchy and so comfy.” Another understood and experienced the same issues, writing, “I’ve struggled for years to find a pair of briefs that fits just the way I want. I don’t want granny panties, but it seems like so many pairs I try are unflattering and cut into my body creating extra dents and lumps. But finally, these briefs are great. Soft, stretchy and they cover my booty and don’t dig into my tummy.” Another explains, “I had been searching for great briefs that aren’t high cut, are full coverage yet don’t extend up the waist; these are exactly what I was looking for.” One reviewer concludes, “Great undies, well-made, comfortable, and inexpensive.”

Best hipster brief with lace trim

Womens Lace Underwear Hipster Panties Cotton-Spandex-10 Pack
$22 for 10

“The mark of good everyday underwear is that you don’t think of them; these underwear fit that description,” says one reviewer who goes one to describe them as “breathable, no wedgies, no chafing.” Another agrees, explaining, “These might be the only underwear I’ve had that don’t shimmy up my derriere all the time, and if they do end up in the Grand Canyon, I don’t have to worry about my underwear sending smoke signals from all the friction.” And while these check all the practical boxes for reviewers, for many they hit the style mark too. More than 20 percent describe them as cute, with many calling out the lace detail as a qualifying factor. One says, “They were true to size, nice not too thick but good enough cotton and the lace makes them super comfy.”

Best plus-size briefs

Fruit Of The Loom Women’s Plus Size Underwear Flexible Fit Brief Panties
$16 for 6

“I have tried so much underwear and thought no matter what I tried I wouldn’t find anything comfortable now that I am plus-size. But then I found these,” writes one happy shopper. “They brought me to tears. I could not believe how comfortable they are. The have just the right amount of stretch and absolutely are cut for plus-size gals.” Another reviewer agrees, saying that “plus size undies don’t really take into account how fat bodies actually work.” But she fell in love with these, writing, “These underwear actually fit and are comfortable to wear. No wedgies in the back or front.” One reviewer also struggled to find a pair that doesn’t “ride up, fit lose in the bum or ride up too high in thigh area,” writing that this pair hit everything on her checklist: “They hide the panty line while also allowing it to feel like I was wearing nothing at all. They have a smooth waistband that offer the ease of wearing without it digging into your side. They provide great coverage and overall comfort for sure.”