what i can't live without

What Foodgod (né Jonathan Cheban) Can’t Live Without

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If you’re like us, you’ve probably wondered what famous people add to their carts. Not the JAR brooch and Louis XV chair, but the hand sanitizer and the electric toothbrush. We asked Foodgodformerly known as Jonathan Cheban (until he, yes, legally changed his name)about the nose cleaner, truffle butter, and horsehair mattress he can’t live without.

Revlon One-Step Hair Dryer & Volumizer

This changed my life completely. It’s like someone doing your hair, without having to have someone do your hair — like somebody with a brush drying it out at 100 miles per hour. I love it so much that I have one with different plugs for Europe, because if I didn’t have that, it would be impossible for me. Now when I have to use a regular brush, I can’t even deal with it.

Lewis N. Clark Men's Travel Comfort Eye Mask

I can’t sleep without an eye mask these days. I found these and bought 50 of them because they’re so soft and silky. I don’t want any type of light when I’m trying to sleep, and sometimes I want to fall asleep with the TV on, and listen to the TV but not see it. Ideally I’ll listen to Law & Order, I could watch 20 of those in a row, easy. Very relaxing. My sleep routine is a whole thing.

Beluga Gold Line Vodka

I don’t drink much, but when I do, I only drink flavored sake — I love the kind at Nobu — or vodka. The Beluga vodka is my favorite because it comes with a wax seal and a little brush and a hammer, and it has this little metal impaled fish. Also, it has the same name as a caviar. So I love the whole packaging. It’s very light and smooth and is the No. 1 vodka in Russia. I feel like the best vodka should come from Russia.

Naväge Nasal Care Retail Starter Kit

This will change your life. I saw it on an infomercial and ordered it and it’s literally the best thing I’ve ever found in my life for when I have a cold or allergies. It comes with these saline cartridges, and you mix them with water; there’s a piece for each of your nostrils, and basically one blows the saline water up one nostril, and the other vacuums it out. It’s a freaking game changer.

Faith Connexion Distressed Printed Denim Jacket

I love Faith Connexion, I wear their jean jackets nonstop. There are a lot of paparazzi pics of me wearing Faith Connexion jackets lately. They’re deconstructed, and have pins and writing all over them, but in a very high-end way. I also have a million of their leather jackets, which have writing all over them. I’m in Miami a lot, so I can wear jean jackets in the evening. They fit me perfectly, and I don’t know, they’re just exactly my style.

Monk Fruit In The Raw Natural Sweetener

I used to do Splenda in my coffee, which is apparently horrific for you (like really, really bad). Then I did Stevia, which is decent for you. And then I was at a friend’s house, tasted this cake that was so good, and they were like, “We make everything with Monk sugar.” I ordered five boxes. It’s the best, purest, healthiest sugar that’s not sugar. I mean it is sugar, but it’s natural and a really good sweetener.

Vispring Masterpiece Superb Plush Mattress

So, I was walking around by my apartment on Fifth Avenue, and I saw this Vispring store and decided to go in. They started telling me all about these mattresses that are made of horsehair, which they said is the best kind of mattress you can get because you don’t sweat on them. And then they told me that Will and Kate sleep on a Vispring. So I got the mattress for my apartment, then I got toppers — not the whole mattress — for my mom. When I lie in bed now I’m like, Oh my God, this mattress is insane. I’ve tried a zillion mattress over the years, and this is next level. It’s very expensive, but I figure even if a mattress is $20,000, you kind of spend half your life on that thing — it’s like buying a car, or a TV. When you get a TV, you’re watching that for hours a day, so it’s kind of something you have to spend money on.

IGK 30,000 Feet Volume Powder Spray

I go to IGK salon in New York and Miami. They bleach my hair for me and always give me products to try. I have so many, but this is the one I actually use all the time and really like. It’s a nonaerosol dry shampoo. I hate aerosol dry shampoos, because I feel they make your hair sticky and make it look horrific.

Da Rosario 100% Organic Truffle Butter

I am doing a partnership with Da Rosario — we’re making a Foodgod truffle ketchup. I wanted to make something that everyone already likes even better, and I thought ketchup is so boring and basic, so we have to do truffle ketchup. We’re also going to do truffle hot sauce and truffle steak sauce. Da Rosario was the company I got all my truffle stuff from even before the partnership. Truffle butter, truffle oil, truffle mayo, truffle dust. They have the best truffles, and I love truffles. And it’s real truffle, not truffle flavoring, I cannot stand artificial truffle flavoring. I just saw the bottles for the ketchup — they’re gorgeous, and it tastes absolutely insane. Because I’m Foodgod, you know I’d never not have it be amazing.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

What Foodgod (né Jonathan Cheban) Can’t Live Without