ask a cool person

A 1,000-Senior Survey

We asked people 65 and over what they’re buying and what they’d rather not receive for the holidays (DNA test kits, apparently).

Photo-Illustration: Strategist; Photos: Amazon, Apple, Birkenstock, CeraVe, Curiana, Getty, Hoka, Madewell, Olay, Peloton, Penguin Random House, Skechers, Universal Standard
Photo-Illustration: Strategist; Photos: Amazon, Apple, Birkenstock, CeraVe, Curiana, Getty, Hoka, Madewell, Olay, Peloton, Penguin Random House, Skechers, Universal Standard

Last month, we put together a 57-question survey for Strategist readers ages 65 and up. On it: questions about their most beloved clothing brands, their most coveted electronics, and the gifts they actually use. In just two weeks, more than a thousand people from across 47 states answered. They ranged from working attorneys to retired costume designers with hobbies and interests too long to list (nearly all identified as women, but 6 percent identified as men and one percent identified as nonbinary). Below: 22 takeaways, including a widely beloved anti-aging moisturizer and the mystery book everyone is reading.

1) They shop online (a lot).