We realize that shopping for holiday gifts before Halloween probably seems crazy. But if you’re looking to get something really good — something that might just sell out before the Black Friday/Cyber Monday stampede — getting started right now is our best advice.
To help you find the best gifts for the man in your life (or yourself), we spoke with Brian Trunzo, senior menswear editor at trend-forecasting agency WGSN, about the men’s gifts to buy right now before they’re gone. Be sure to check our guide to the soon-to-sell-out holiday tech gifts, too, as many of those would be good for men. And because this stuff is bound to sell out lightning quick, we’ll be updating our list as the season goes on.
“For me, it’s all about limited-run products and collaborations. First on that list is Ralph Lauren’s recently announced collaboration with British skate brand Palace. This collaboration checks off all the boxes: surprising, intriguing, and guaranteed to sell out in seconds.” In the meantime, anything from Palace is also bound to sell out fast. Trunzo recommends “something fleece or Thinsulate, as that’s trending pretty hard right now in the market generally.”
“The great prep revival is continuing to take hold of men’s fashion, and in line with last year’s picks, the rugby returns as a must-have item. This time, it’s a little more streetwear-inspired. Slightly oversize, patched together, and in bold colors. This year’s version will appeal to the preppiest and most hypebeast-y of anyone’s friends and family. Rowing Blazers has a wide selection of heritage-inspired rugbies, and its limited collaboration with downtown skate-inspired men’s brand Noah is something truly special.”
For another rugby shirt in the patched-together style that Trunzo mentioned, we like this updated prep classic from Guess — a prep-heavy brand that came to fame in the ’90s, checking two major trend boxes.
“Pretty much any colorway of the Nike React Element 87 will be covetable this season. It appears to have been a little unexpected for Nike (the success of the React series), as much of its marketing attention in early 2018 was focused on the Air Max 270 — but from the market, it appears that the React is the true winner.”
The Air Max 270s are still a hot sneaker this season, not to mention significantly more wallet-friendly.