black friday 2020

The Strategist’s Guide to Black Friday

Photo: Yale Joel/The LIFE Picture Collection/Getty

Black Friday in its most pure and literal and innocent form is the day after Thanksgiving when a lot of things — both online and off — go on sale. But dedicated shoppers know that it’s not just a day, but a season, and the Black Friday sales have been well under way for weeks and will continue through this weekend. There are still plenty of Black Friday deals at Amazon, Best Buy, Dermstore, Nordstrom, Walmart, and more.

Can’t keep track of everything? Who could blame you? It’s insanity. That is where the Strategist comes in: We will be covering Black Friday sales across the site through the weekend, so bookmark this page as your Black Friday HQ. It’s where we’ll be rounding up all the sales — and the specific deals — worth paying attention to, whether you’re buying a holiday gift for the special person on your list or just a little something for yourself. (And sign up for our email newsletter for more sales coverage. We’ll be back at it on Cyber Monday.)

To make it easier to sort through, we’ve organized this list alphabetically by merchant, from Allswell and Amazon to Walmart and Wayfair. And if you’ve got a specific gift in mind, we’ve also rounded up the best Black Friday home and furniture deals, the best Black Friday kitchen deals, the best Black Friday beauty deals, even the best things to buy now that will make excellent holiday gifts.

Allswell Home

Take 25 percent off just about everything at Allswell Home when you use the code TURKEY25.

Allswell Luxe Hybrid Mattress
Buy at Allswell Home
with code: BLACKFRIDAY


Amazon’s Black Friday deals are officially here, and there are dozens of new holiday discounts daily. You can find more of our favorite Amazon Black Friday deals here.


Over at Anthropologie, you can take 30 percent off everything with no code required. There are no exclusions, not even new arrivals.


This Black Friday, Away is offering discounted bundles — up to $125 off.


Lots of winter essentials and outdoor gear are up to 60 percent off at Backcountry’s Black Friday sale, no code required.

Baloo Living

From now until Monday, take 30 percent off of Baloo Living’s particularly giftable weighted blankets, throws, and comforters with the code HOLIDAY30.

Baloo Weighted Blanket
From $111
From $111
Buy at Baloo Living
with code: GIFT30

Bed Bath & Beyond

Take 20 percent off your entire purchase at Bed Bath & Beyond.

Best Buy

There are discounts on hundreds of tech gadgets — including TVs, headphones, smartwatches, even vacuums — over at Best Buy. You can check out even more Best Buy Black Friday deals here.