black friday 2020

The Strategist’s Guide to Black Friday

Photo: Yale Joel/The LIFE Picture Collection/Getty

Black Friday in its most pure and literal and innocent form is the day after Thanksgiving when a lot of things — both online and off — go on sale. But dedicated shoppers know that it’s not just a day, but a season, and the Black Friday sales have been well under way for weeks and will continue through this weekend. There are still plenty of Black Friday deals at Amazon, Best Buy, Dermstore, Nordstrom, Walmart, and more.

Can’t keep track of everything? Who could blame you? It’s insanity. That is where the Strategist comes in: We will be covering Black Friday sales across the site through the weekend, so bookmark this page as your Black Friday HQ. It’s where we’ll be rounding up all the sales — and the specific deals — worth paying attention to, whether you’re buying a holiday gift for the special person on your list or just a little something for yourself. (And sign up for our email newsletter for more sales coverage. We’ll be back at it on Cyber Monday.)

To make it easier to sort through, we’ve organized this list alphabetically by merchant, from Allswell and Amazon to Walmart and Wayfair. And if you’ve got a specific gift in mind, we’ve also rounded up the best Black Friday home and furniture deals, the best Black Friday kitchen deals, the best Black Friday beauty deals, even the best things to buy now that will make excellent holiday gifts.

Allswell Home

Take 25 percent off just about everything at Allswell Home when you use the code TURKEY25.

Amazon

Amazon’s Black Friday deals are officially here, and there are dozens of new holiday discounts daily. You can find more of our favorite Amazon Black Friday deals here.

Anthropologie

Over at Anthropologie, you can take 30 percent off everything with no code required. There are no exclusions, not even new arrivals.

Away

This Black Friday, Away is offering discounted bundles — up to $125 off.

Backcountry

Lots of winter essentials and outdoor gear are up to 60 percent off at Backcountry’s Black Friday sale, no code required.

Baloo Living

From now until Monday, take 30 percent off of Baloo Living’s particularly giftable weighted blankets, throws, and comforters with the code HOLIDAY30.

Bed Bath & Beyond

Take 20 percent off your entire purchase at Bed Bath & Beyond.

Best Buy

There are discounts on hundreds of tech gadgets — including TVs, headphones, smartwatches, even vacuums — over at Best Buy. You can check out even more Best Buy Black Friday deals here.

Apple AirPods Pro
$199
$199

Boll and Branch

Take 25 percent off any purchase over $150 at Boll and Branch, including Suzanne Somers’s favorite bedsheets.

Brooklinen

From now until December 1, take 20 percent off pretty much everything at Brooklinen (which is an even better deal than the company’s surprise Prime Day sale in October). Find more picks from Brooklinen’s Black Friday sale here.

Buffy

The cotton-candy-soft comforters at Buffy are 20 percent off.

Buy Buy Baby

Buy Buy Baby’s Black Friday deals include strollers, car seats, toys, clothing, even diapers and nursing essentials.

Chewy

Take up to 50 percent off pet essentials — including a highly-giftable dog DNA test — at Chewy.

Coach

Lots of bags and accessories are half off at Coach for Black Friday. But if nothing in the sales section is catching your eye, you can take 30 percent off full-price items with the code THANKS30.

Coach Outlet

Over at Coach Outlet, everything is 70 percent off.

The Container Store

There are discounts on lots of Strategist-approved brands to organize and clean your home at the Container Store, including the Laundress, Poppin, and Simplehuman.

Dermstore

Take up to 30 percent off at Dermstore’s Holiday Event with the code SHARETHELOVE. And if you want more picks, our beauty writer Rio Viera-Newton went through the Dermstore Holiday Event to find the best deals.

East Dane

Take 20 percent off any order over $200 at East Dane, including new arrivals, with code SHOP20.

Eberjey

Pick up a pair of Eberjey’s very giftable buttery-soft pajamas for 25 percent off with code JOY25.

Entireworld

Take 25 percent off select items at Entireworld — including their highly-recommended sweats — until November 30.

Everlane

Some of our favorite Everlane pieces are up to 40 percent off. For more Strategist-approved picks, check out our curated guide to Everlane’s Black Friday sale here.

Fenty Beauty

Take 30 percent off just about everything at Fenty Beauty for Cyber Week, no code required.

Floyd

Save up to $150 at Floyd when you use code CYBR20 at checkout.

The Floyd Platform Bed
From $700
From $700

Food52

Food52 is having a very rare sitewide sale for Black Friday: 20 percent off any order over $100 with the code YAY20.

Frette

For those in the market for some luxury (and literal) hotel-quality sheets, Frette’s Black Friday sale is one to watch — with 70 percent off their best-selling bedding and towels. Plus, there’s free shipping with any order over $100.

Garmentory

Get up to 70 percent off designer goods sitewide at Garmentory’s Black Friday sale.

Girlfriend Collective

Everything at Girlfriend Collective is 30 percent off, no code required, including their latest launch: puffer jackets, in sizes XS to 5XL.

Glossier

Everything — yes, everything — at Glossier is 25 percent off. They’ve also launched new sets for Black Friday, which are 35 percent off the list price. Find more of the best Glossier Black Friday deals here.

Photo: Courtesy of Glossier

Good American

With the code BF25, you can take 25 percent off almost everything at Good American. Some exclusions apply, but their bestsellers are all marked down.

Gravity Blankets

Gravity Blankets is taking 30 percent off everything with the code HOLIDAY2020.

Great Jones

Great Jones is having their first ever sale, with 20 percent off any purchase greater than $100. You’ll meet that minimum if you pick up their Dutch oven.

Photo: Courtesy of the vendor

Huckberry

Today only, there are thousands of deals up to 50 percent off at Huckberry — all at their lowest prices of the year.

Hydrow

Take $250 off the smart rowing machine for Black Friday, and you’ll receive $250 worth of accessories, including an under-machine mat and a workout kit.

$2,495
Photo: Courtesy of Vendor

L.L. Bean

Take 15 percent off everything at L.L. Bean, including expert- and Strategist-approved Bean Boots, with the code THANKS15.

Levi’s

Over at Levi’s, the company is calling it Indigo Friday instead of Black Friday, and not only is everything 40 percent off with the code BLUESTREAK but you also get free shipping and free returns.