Surprise: Not all women like the same things. A heart-shaped box of chocolates, a dozen roses, and a nice pair of earrings are Valentine’s Day standbys, but wouldn’t you want some bonus points for being extra-creative and showing how well you really know her? To spark some ideas, we’ve found gifts for several dozen specific female archetypes that are sure to bring joy to the woman in your life (and earn you some kudos). Plus, all the items below are on Amazon, which means they’ll get here fast and you won’t be accused of forgetting. (And check out our guide to Valentine’s Day Gifts for Every Type of Man.)
For the woman who likes a luxe shower
For the woman who watches skin-care tutorials on Instagram
She’ll be excited to add this gua sha stone — which is used for facial massage and de-puffing — to her routine.
For the woman who likes her dog more than most people
A gift for her but also for her furry best friend, making it a solid twofer.
For the woman whose feet are always cold
For the woman whose whole body is always cold
You can’t go wrong with a fuzzy blanket in which she can wrap herself.
For the woman who wears her heart … on her sock
For the woman who has a varied cocktail repertoire
For the woman who loves to experiment
She can learn to make chocolate spaghetti and lemon foam with this kit that’s basically just one giant science experiment.
For the woman who loves breakfast for dinner
Raise the bar with this high-end waffle-maker that will save her lots of cleanup time in the future.
For the woman who hates watching her bouquets wilt
This DIY miniature bonsai kit comes with soil disks, biodegradable growing pots, seeds for four different kinds of bonsai trees, and a guide that will help her get everything set up.
For the woman who prefers her plants “self-sufficient”
She’ll never have to worry about forgetting to water this artificial monstera (which looks just like the real deal).
For the woman who DIYs everything
These very on-the-nose heart-shaped pincushions will surely come in handy during her next big project.
For the woman who loves getting her feet rubbed
If she stands on her feet all day, or if she just deserves to be pampered, this is one of the best-reviewed (and heated) foot massagers on Amazon. If you think she might prefer more of a foot-spa situation, try this one.
For the woman who likes to keep loved ones close to her heart
For the woman who likes to capture every moment
Slip in a photo of the two of you and call it a day.
For the woman who’s always losing her sunglasses
A nod to Valentine’s Day — and inexpensive enough that it won’t be a tragedy if she leaves them in an Uber.
For the woman with a poster collection
If all of her posters are still in their tubes, give her these clip-on magnetic frames that will make it easy to hang her collection (and they’re simple enough that they’ll go with plenty of home decor styles).
For the woman with a Sky Ting TV subscription
For the woman who loves to lounge
You really can’t beat a pair of cashmere sweatpants.
For the woman who loves a good-smelling home
An aesthetically pleasing diffuser that will last longer than a candle.
For the woman who’s a status-candle aficionado
For the woman who shops at Dimes Market
For the woman looking forward to hosting cocktail hour
These M.C. Escher–esque coasters will (rather handsomely) protect her wood surfaces.
For the woman who’s into no-makeup makeup
If she’s into makeup but hates looking made-up, then she’ll love this creamy lip and cheek tint that’s small enough to toss in a tote.
For the woman with parched skin
She’ll appreciate this African shea butter, which is a favorite of Princess Nokia. “African shea butter is a great moisturizing agent that a lot of Caribbean and Black people use. It’s something I grew up with in Harlem,” she told us when we asked about the things she can’t live without.
For the woman who’s moved on from LaCroix
For the woman who needs a watch
A sophisticated design that works with nearly every woman’s style.
For the woman who prefers a more classic watch
But perhaps she’d like something a bit more borrowed-from-the-boys.
For the woman who prefers to keep it digital
Keep a busy woman organized with an Apple Watch that allows her to check email, texts, weather, meetings, and more — all on just her wrist. (Reviewers agree it’s one of the best smart watches.)
For the woman who needs a little help waking up
For the woman who needs some help falling asleep
For the woman you just moved in with
For the woman who just got into watercolors
These brush-tip markers magically turn into watercolors when you get them wet.
For the woman who could use a kettle upgrade
For the woman who likes to be organized
For the woman who misses hotel robes
For the woman who wants to make matcha lattes at home
For the woman who subscribes to every streaming service
She doesn’t just have the basic Netflix and Hulu subscriptions; she has YouTube TV and FuboTV too. To complement her binge-watching habits, surprise her with this tin of three popcorn flavors that is almost as good as movie-theater popcorn.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best women’s jeans, rolling luggage, pillows for side sleepers, ultra-flattering pants, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
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