With its emphasis on nourishing hydration, gentle ingredients, and a natural, lit-from-within glow, Korean beauty has grown in the last few years from a seeming fad to a major player in the beauty industry. And while we’ve written about lots of Korean beauty products — including the best vegan K-beauty products, the blogger-approved Korean skin-care products, and Korean spa mitts for baby-smooth skin — here, we’ve rounded up the best Korean beauty products as praised by the most enthusiastic reviewers on Amazon. We’ve organized this a little differently from our other People’s Choice posts, since K-beauty products run the gamut from serums to sheet masks. So we have a best-rated pick, but no less-expensive favorite. Instead, we’ve included the best in each category of skin-care product — as well as a couple of extremely well-reviewed masks for your feet and hair that we just couldn’t pass up.
Best-rated Korean-beauty product
There are no shortage of Korean face masks to choose from on Amazon, but this brand (and this particular set) is by far the best-rated. More than 19,000 reviewers give this set of sheet masks five stars, and hundreds say the masks make their skin more hydrated. One reviewer whose skin was so dry and flaky they “literally ‘snow’ everywhere” uses these nightly and says “my face started to clear up in a couple of days.” The masks work on a variety of other skin-care woes, too. “Not only did I get bright and glowing skin, but most of my acne went away in literally one use,” one reviewer writes, while another, suffering from acne scars, says after two months, “I’ve seen SIGNIFICANT reduction in my scars they are almost completely gone.” But for many people, it comes down to one thing: “My favorite part about this product is the price.”
Best Korean-beauty cleansing balm
Shoppers love that this three-in-one cleansing balm melted away even tough-to-erase makeup. “This one is by far the best cleanser I have ever used. I always use thick waterproof mascara, and this cleanser COMPLETELY removes it,” one says. According to another, “I absolutely love it and feel stupid for not getting it sooner! Since using this stuff, I wash my face every night because it’s EASY, not messy, and literally takes less than five minutes.” And even though the balm deeply cleans skin, reviewers found it was very gentle and nonirritating. “This product does what it says it’s supposed to, and that’s to remove every little bit of makeup from your face. The best part is it does this without going Rambo on your skin,” they say. “This cleansing balm is gentle, soothing, and moisturizing. I have sensitive skin and a lot of products are too harsh, so this might be an item that those with sensitivity issues may want to try.”