insider goods

What to Wear to Look Like: A Cowboy

Photo: Ian Waldie/Getty Images

Status can be a funny thing. Of course, it is most obviously expressed through shiny hardware and easily recognizable logos, but it gets far more interesting when you start to observe the more subtle signals — the way you tuck your shirt, or what you eat for breakfast, or your particular brand of notebook can mark you as in or out. And, of course, what counts as a status item varies wildly across human tribes. In our series “Insider Goods,” we’re talking to members of different tribes (some with their real names, some anonymously) to learn about the niche status items among Broadway actors, ballerinas, or brain surgeons.

Today, we look to cowboys. Cowboy culture has been a fixture in popular culture for years. Recently, though, we’ve seen a spotlight on some of the intersections of western culture that have always been there but haven’t always received the attention they deserve. Over the last few years, photographer Luke Gilford published monograph National Anthem, documenting America’s queer rodeo; Netflix released Concrete Cowboy about a community of Black cowboys in Philadelphia; and Lil Nas X caused controversy as a Black artist with a chart-topping country-music hit. We reached out to Nick Villanueva, the public relations chair of the Colorado Gay Rodeo Association, and Randy Savvy, founder of the Compton Cowboys, to find out the boots, hats, and trucks popular among the cowboy community. (With the right gear, Savvy adds, “you’re a certified cowboy and nobody can tell you shit.”)

A cowboy hat

Starting with the most universally recognizable sign of cowboy — the hat. “You got the straw hat, and that’s better in the summer, it’s lighter and airier,” says Villanueva. “Then a black felt hat, and that’s mostly worn in the winter.” No matter the season, though, he likes his hat to be jeweled. “I like it to have a jeweled band or something that stands out more than just the hat,” he says. As far as brand goes, he doesn’t have a particular preference: “There’s nothing wrong with a chain, but there’s nothing better than finding that hat in some Western rural town because then there’s a story about it.” If you’re trying to get the look in the city, Villanueva says Boot Barn is a good place to go.

Savvy, who is often photographed in a black cowboy hat, says that any brimmed hat will do. “Everybody has their own vibe,” he says — and sometimes he’ll even switch out his traditional cowboy hat with a trucker cap.



For the boots, Villanueva is very particular. “I think it is debated who has the best boots, but whenever I go shopping, I like Cody James boots,” he says. He loves that they smell like leather even after “they’ve been worn a hundred times and in the dirt.” He prefers his boot with a pointed toe, he adds.

Savvy is sponsored by Ariat, so he has a lot of their gear, but he especially likes the boots. “They’re just so comfortable, they last long, and they look great,” he says. He also appreciates that the brand caters to men, women, and kids, so there’s something for the whole family.

Belt buckle

Both of our experts explained that belt buckles aren’t necessarily for everyday cowboys. Rodeo and athletic cowboys receive their buckles for competing and winning events. “You wear them as a token that you earned,” says Savvy, though you can just wear them for style. As Villanueva says, “I wouldn’t call myself a cowboy because I don’t ride, I don’t have the ranch, but you can have cowboy in your soul.” If you want to fake your championship win, there’s plenty of vintage options on Etsy.