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The conventional wisdom with Target is that you walk in looking for one thing and end leaving with that thing — plus a scented candle, clearance pens, a fuzzy scarf, and a really great T-shirt. Shopping Target’s Black Friday deals online can invoke a similar feeling of wanting everything. To make the sale easier to navigate, we’ve combed through to find the best deals on items we’re excited about, most of which we’ve written about before (and some of which are our best-in-class picks for their product category). There are a lot of Black Friday classics — some incredible deals on kitchen appliances, electronics, and vacuums — and many of the items we found make great gifts. And to get shopping intel sent directly to your inbox, sign up for our newsletter.
We’ve done our final check for stock as of Friday evening, but we’ll be back Monday to vet the brand’s Cyber Monday sales.
Home
Target’s in-house line Threshold makes some of our favorite cotton sheets, and this cheerful flannel set will keep you toasty during the cold weather.
A minimalist side table that can double as a desk for small spaces.
This geometric-printed side chair, part of design brand Jungalow’s collaboration with Target, looks like a leggier Chiclet chair.
This expandable tray is “perfect for a bath maximalist” and makes a great gift.
Aura makes some of our favorite digital photo frames, and they’re very giftable — you can even preload the frame with photos, so all your giftee has to do is plug it in, download the app, and connect to Wi-Fi.
German brand Rowenta makes some of our favorite irons, which are popular for their reliability, safety features, and for generating “big ole puffs of steam exactly upon trigger and never before or after,” according to graphic designer Tracy Ma.
Rowenta’s handheld steamer was praised by stylist Shannon Adducci for its “thumb-saving ergonomic design.”
Vacuums and floor care
This relationship-saving robot vacuum — a version of our best-in-class option— has powerful suction and can be operated via an app.
For those who hate emptying a robot vacuum after every round of cleaning, this iRobot model has a handy automatic disposal system on the docking station.
Bissell’s steam-powered carpet cleaner is portable and easy to use, and will have your rugs looking pristine in no time.
A heavy-duty, high-powered, “undupeable,” and Strategist-tested vacuum for households with lots of pet hair.
Kitchen
Turn your home into a holiday-cookie factory with this heavy-duty KitchenAid stand mixer for an incredible 44 percent off.
Ten pretty blue-and-white cotton dish cloths for cleaning up Thanksgiving leftover spills.
This temperature-controlled mug, one of our favorite gifts for bookworms, will keep their coffee or cocoa at an even temperature of their choosing between 120 and 145 degrees Fahrenheit.
When we spoke to ten experts about air fryers, this model scored high marks for durability. “This one has lasted without damage,” said cookbook author Jenny Tschiesche. “And that’s something, considering how much it gets used by all family members — including two teenagers.”
Toys and games
For kids (or adults) who want to get into tabletop role-playing game Dungeons & Dragons, this starter set will help them set up their first campaign.
The party game we recommended as a gift for a “34-year-old neurosurgeon son who is into Magic: The Gathering.”
LOL Surprise dolls are “incredibly popular and highly collectible,” according to toy experts, and make a great gift for school-age kids. This model has color-changing hair and comes with an outfit and accessories.
A heavy-duty rock tumbler for budding geologists. (Consider pairing with National Geographic’s gemstone advent calendar.)
Fashion
This satin pajama set from Target in-house line Stars Above is a great deal at 40 percent off and very giftable. It comes with a cute matching eye mask.
We’ve described Levi’s Ribcage jeans as the “Goldilocks of jeans” for their perfect high-waist fit.
Levi’s Wedgie jeans are another Strategist favorite — Dianna Cohen, founder of hair-care line Crown Affair, says, “They look as great on when they’re still tight and just out of the wash as they do once they’re more worn and loosen up.”
This heavyweight tee is part of Strategist writer Tembe Denton-Hurst’s gym-rat uniform.
A pack of classic white crew necks — named by designer Sandy Liang as her favorite tee — for less than two dollars per shirt.
Beauty and self-care
A “gold-star favorite” of our beauty writer Rio Viera-Newton, this cleansing oil is fragrance-free and suits all skin types.
Theragun’s percussive massage guns were named by our contributors as some of the most life-saving items they bought for working from home.
Tech and electronics
Our best-in-class wireless speaker, which former Strategist writer Jordan Bowman says has “survived enough drops and falls to be in a John Wick movie.”
One of our favorite wireless speakers is perfect for bike rides, picnics, and parties. Strategist associate editor Jenna Milliner-Waddell writes that it’s just the right size to fit into her small Telfar bag.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
