All the Best Black Friday Fashion Deals, From Amazon to Zappos
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Editor’s note: Black Friday is over, which means we’re no longer updating this post. But don’t worry: There are plenty of Cyber Monday deals to be had. Check out our roundup of thebest Cyber Monday fashion deals, and sign up for ouremail newsletterso you never miss a sale again.
Black Fridayis the Strategist equivalent to theSuper Bowl. Stats are involved; there are a lot of misleading “deals” out there, so the percentage off really matters. And history must be considered: “Wait, wasn’t that cheaper a couple weeks ago?” is a question I ask myself a lot. This will be my third year in a row covering Black Friday for the site, and knowing what’s a good deal (and what’s not) is now second nature.
The baseline discount I look for is usually 20 percent off — that’s what you’ll see at smaller retailers that seldom do sitewide sales. Deals at mass retailers and department stores likeAmazon, Target, Walmart, andNordstromcan vary, and the best sales are often on in-house lines. And whenever a markdown is near (or exceeds) the half-off mark, it’s best not todillydally.
Since my day-to-day duties include writing aboutwomenswear, I’m especially excited about this year’s Black Friday fashion deals. While deciding which retailers to include on this list, I focused quite a bit on the Strat-approved items and brands that have appeared in our archives time and again. To my delight, I found a great deal on the jeans we’ve written about the most — Levi’sWedgies— they’re cheaper on Amazon than on the actual Levi’s site. And the Bettybootsfrom Chloé that Strategist junior writer Brenley Goertzen owns (“The rain just beads right off of them. There’s zero water getting into these clompers,” she told me) are a great deal at Ssense. I’ve also unearthed a few exciting wild cards that were too good to pass up, like a houndstooth puffer from Lauren Ralph Lauren priced at just under $150, down from $250.
Read on for all those finds, then check out ourfull guide to the best Black Friday sales, and sign up for ournewsletterto make sure you don’t miss anything throughout Cyber Weekend. And if you need gift ideas to help you start your shopping, take a look throughour holiday-gift-guide hub, too.
I’m done checking this post for the night — but you can keep shopping these deals through the weekend (just note that prices might change and stock might sell out in the meantime). Then come back on Cyber Monday, when the entire Strategist staff will be back online with even more discounts to share.
The best Black Friday fashion deals at the megaretailer will be on Amazon brands (especiallythe Drop), Orolay (maker of the legendaryAmazon Coat), andLevi’s(including the Wedgies, our most-written-about pair ofjeans; the Ribcages, which we’ve called the “Goldilocks of jeans”; and classic501’s.)
Sales don’t happen as often as they used to at Anthropologie, and “the only time there’s a blanket percentage off full price is for Black Friday,” a manager told me when I talked to staffers for our“Retail Secrets”series. So the 30 percent off sitewide sale is as good as it gets. Maeve is the in-house label that employees love most — best sellers like the Bennet button-down and the Colette pants are what they use their staff discount on, too. Plus there’s 50 percent off the sale section — making this jacket below just $50.
Athleta doesn’t do sitewide sales all that often, so a blanket 30 percent off everything is a Very Good Deal. You can actually sweat in Athleta’s activewear, andseniors we’ve surveyedeven told us they like Athleta better than Lululemon (“Their clothes aren’t cut too narrow like some of Lululemon’s stuff, where you have to be a gym rat for it to look good on you,” one said). The best of the brand’s best sellers might be the Brooklyn Pant — though I’ve heard raves about the Endless Pant and the Stellar Trouser.
Get 20 percent off sitewide at Baggu. The brand’s bags are a big hit with Strategist staffers for being ultralight and ultrapackable for traveling. As for what to get: thepuffy laptop casethat multiple Strat editors own (and that’s been compared to a sleeping bag for your computer), the crescent-shaped carryall that’s excellent for both everyday useand trips to Rio de Janeiro, and foldable shopping bags to use instead of the plastic kind.
Banana Republic is offering 40 percent off your purchase during its Black Friday Event. The oldest jeans I own are from BR, and I’d recommend shopping through its denim selection first. I’m also eyeing a puffer in the shiniest satin and a silk dress that’s ridiculously elegant.
Catbird is offering 20 percent off almost everything (exceptions include its collaboration withBoygeniusand theVito’s Gemscollection). It’s the best deal you’ll see all year. So if there’s something you’ve had on your wish list, or you’re looking at a gift for someone special, now is your chance to check it out. I’ve highlighted three of the pieces that I own myself: the engravable Baby Cygnet Ring, littlest Classic Pearl Stud (available in a single or as a pair), and stackable Toy Bow Ring.
The underwear-maker is offering 25 percent off sitewide. And the style to try, if you’re new to the brand, is the Plunge; it’s a hit with severalStrategist staffersas well as Maude founder Éva Goicochea, who wears it aslingerie. You also can’t go wrong with the matching Highwaist panties or the smoothing Scoop.
Like last year,Everlaneis offering up to 50 percent off pretty much everything with prices as marked. Highlights include a layerable alpaca crewneck sweater (it’s even cheaper than it was when we featured it as thedeal of the dayin October) and pull-onwork pantsthat don’t wrinkle.
Those looking to step up theirworkoutgame can get 35 percent off sitewide atGirlfriend Collective. The size-inclusive and sustainable label makes some of our favorite fitness gear, including asports brathat rarely shows sweat and theleggingsthatLusterauthorRaven Leilaniloves. The brand’sunitardis another good bet (and it’s half off): Strategist writer Dominique Pariso says the stitching along the back outlines her butt in the best way.
Hanna Andersson
Everything is 50 percent off everything at the children’s clothing-maker — which is a favorite ofparentsfor its pajamas. You can also getmatchingholiday designs for the whole family.
SeveralJ.Crew employeeshave told us to “never pay full price” at the retailer, making Black Friday a good time to shop as the brand is taking up to 50 percent off everything. Consider stocking up on turtlenecks, cashmere, and chinos, which those same employees called out as their favorite J.Crew staples. (Skip the merino wool.) I’m also eyeing the pajamas that changed authorOttessa Moshfegh’s outlook onpajamas(and made her a convert to wearing a matching set).
You can stock up onMadewell’s non-boring basics, which are now 50 percent off. The most-enthused-about essentials we’ve recommended through the years — some are even immortalized in theStrategist Womenswear 100— include the loose-fitting wide-legs that actressVictoria Justiceowns in multiples, the flares that come intall (and taller)lengths, and a best-in-classwork bag.
A true steal alert: Naadam’s cashmere is 40 percent off with code BLACKFRIDAY. Note that the label’s Original sweater — which we named the best forwomenandmen, and which already has an affordable regular price for cashmere at $98 — isn’t included in the sale. But a shoulder-baring boatneck sweater, warm-looking gloves, and a supersoft zip-up hoodie that feels like somethingSuccession’sKendall Roywould wear (though his would cost $1,000) are.
Those with designer tastes should shop the Net-a-Porter sale with up to 50 percent off labels like Isabel Marant and Loewe. As far as what’s worth buying, I’d suggestChelsea bootsfrom Ganni, a.k.a the “Danish Mansur Gavriel” (they’re a higher-shafted version of ones that fashion content creatorTilly Macalister-Smithwears for gardening adventures). There’s also a corseted mini from Staud, now half off, and a silk-charmeuse Reformation dress at a 40 percent discount. I’m personally considering a colorful crochet Farm Rio cardigan, a feather-trimmed sweater from Sleeper, and a printed turtleneck from La DoubleJ (all of which get an extra 15 percent off at checkout).
Nordstrom never does sitewide sales where the same discount applies to everything — instead, the store issues markdowns on select products that range from 25 percent to almost 70 percent off. There are close to 2,000 discounts for Black Friday, so I had to do some real digging to find the best of the best. Behold: the famous Natori Feathers Bra, the “unicorn of undergarments,” for 55 percent off; a three-pack of the briefs that are beloved bythe woman who literally wrote the book on underwearfor 25 percent off; a Nordstrom-branded sweater for 33 percent off (anytime you can getcashmerefor less than $100, I say do it); and Ugg slippers that would be a welcome gift for, say, a pluckymother-in-lawfor 30 percent off.
Another excellent activewear deal comes fromOutdoor Voices: 40 percent off sitewide. You can stock up on the softest sweatpants, which Great Jones founder (and former Grub Street senior editor)Sierra Tishgartcalls a “revelation” if “you’ve only ever worn college sweatpants with ketchup stains,” and the gym shorts thats Strategist writerJeremy Rellosawears on short runs. Its athleisure is worthwhile as well — the Zephyr Pants are what Strategist managing editorKelsie Schradercommutes toworkin.
You can get up to 40 percent off everything at the children’s clothing brand, which is wonderfullygender-neutraland logo free. So the already affordable essentials are even cheaper at the moment — including a recess-ready puffer for just $37 (originally $58), pajamas that are just as comfy asHanna Andersson’s, a sweet fleece, and some of our favoritekids’ T-shirtsandswimwear.
The “nightgown doyenne of Brooklyn Heights” is having her first-eversleepwearsale. Through Monday, you can get 20 percent off Salter House’s nice-lookingnightgowns— including a reproduction of one that owner Sandeep Salter was gifted on her thirteenth birthday. The Lamb and Sistershousedressesmake me feel like a Jane Austen heroine.
Ssense istheplace to find newer independent designers (likeCollina StradaandCecilie Bahnsen) alongside the established houses (Ferragamo,Dries Van Noten). Predictably,Maison Margiela’s Tabisare going quickly — unpredictably, there’s a robustVejasselection and Agolde jeans for sale along with Marni kids’ totes (that adults can wear, too).
Target is offering 30 percent off clothing, shoes, and accessories during Black Friday. You can findLevi’s jeans on salefor the same price they’re selling for at Amazon right now, along with cute pants from the kid-friendly Cat & Jack line (its joggers are a favorite of Strategist writerErin Schwartz). And I’m happy to report that one of ourbest-in-class pajamasis currently just $15 for a set.
Universal Standard is offering great deals on some of its best-selling basics, like the Seine skinnies, which freelance film writer Maggie Fremont describes as “jeans that make you feel good.” Theunitardthat Strategist contributorFrancine Maroukianwears as an underlayer is almost 50 percent off at the moment. Or go for the Stephanie pants — an old boss of mine would sport them in the office practically weekly. New customers can also get an additional $100 off orders of $200 or more with code STRATEGIST-EXTRA100.
Uniqlo has a whole section dedicated toBlack Friday deals— and one of the best bargains is on the wide-leg jeans actressAyo Edebiriwore at Fenway Park, which are now half off.
The deepest discounts in Zappos’s Black Friday section are on shoes (no real notable clothes deals to report). Your best bet might be to go the off-season route and shop sandals owing to the sheer inventory — a pair of platform Docs are fully stocked in every size and more than 30 percent off at the moment. Thein-season boot selectionisn’t as good, though I did spot Mary Janes from Free People at a whopping 70 percent off (wear them with sometights.)
The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
