Underwear From Around the World (That You Can Buy on Amazon)
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If you’re looking to expand the international contents of yourunderwear drawerbut can’t necessarily fly all over the world in search of the best underpinnings, we’ve got you (skimpily) covered. We’ve scouted 13 international underwear brands from countries like France and Japan that offer everything from men’s cotton basics to lacy sweet nothings for women — all available on Amazon.
From France
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Chantellewas founded in France in 1876 and came to fame for creating the first elasticized fabric for corsets.
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Simone Perelealso got its start from the world of corsets and was founded in Paris in 1948 by Madame Simone Perele, an expert corset maker who wanted to free women from restrictive lingerie and instead create pieces that catered to a woman’s natural shape.
From Japan
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Wacoalis among Japan’s most popular lingerie and underwear brands.
From Switzerland
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Nobody made a plain, cotton camisole-and-panty set look sexier than Nicole Kidman did in Stanley Kubrick’sEyes Wide Shut. In a pivotal scene, Kidman’s character confesses a sex fantasy she has of a naval officer she once saw on vacation to her husband, played by Tom Cruise (who was also her real-life husband at the time). Wearing just a strappy white cami and white briefs by Swiss brandHanro, Kidman’s character burns with the memory of that fantasized encounter, while Cruise’s character squirms. Here’s a similar pair of panties.
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Zimmerli of Switzerland, which is based in Aaburg, was founded in 1871 and got its start when Pauline Zimmerli-Bäurlin learned to make socks on a new knitting machine. She went on to invent a knitting machine of her own, establishing Zimmerli as a leader in manufacturing ribbed fabric.
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From South Korea
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Growing up, I remember receivingBYCunderwear and pajamas from family members traveling from South Korea. It’s basic and reliable — all you really need for everyday wear.
From the United Kingdom
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Men’s underwear from British heritage brand Derek Rose.
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British luxury lingerie brandAgent Provocateuris known for its provocative underwear — its diffusion line L’Agent by Agent Provocateur offers similar styles at friendlier prices.
From Germany
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German underwear brandSchiesserwas founded in 1875 by Swiss manufacturer Jacques Schiesser.
From Sweden
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Bread and Boxersis a Swedish underwear company founded on the principles of simplicity, comfort, and functionality using only organic cotton.
From Italy
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And, of course, there’s Italian luxury lingerie brandLa Perla, which was also founded by a master corset maker, this time in 1954 in Bologna, Italy. Today, it offers everything from sleepwear to ready-to-wear. These boy shorts are flirty yet functional.
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Don’t let the chiseled models of Emporio Armani (David Beckham and Cristiano Ronaldo, anyone?) distract you from the fact that the Giorgio Armani brand makes some solid underwear for men (and women).
From Austria
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Austrian company Wolford may be best known for its tights, but it also offers a range of body-hugging lingerie as well.
The Strategistis designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the bestacne treatments,rolling luggage,pillows for side sleepers,natural anxiety remedies, andbath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
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