A 90-Person Underwear Poll
We asked Strategist readers about the state of their underwear drawer.
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CommentThe case for going commando is nearing obsolescence. Now, there are moreunderwearoptions than ever:comfortable thongsandsexy tighty-whities,sag-free knickers, andbutt-, hip-, and thigh-hugging bikinis.Not only are the Calvin Kleins and Hanky Pankys still in business, there are underwear upstarts like Subset (formerly Knickey) and Cou Cou Intimates (founded in 2021). It’s the sheer variety ofunderwearyou can buy today that makes it almost impossible to decide what is the best brief foryou.
To try to make sense of today’s intimates market, we turned topeople with particular, exacting, exceptional taste: Strategist readers. We sent out a 22-question survey to our email subscribers asking, among other things, how much they’re willing to spend on a pair, what’s the cut they prefer (boy shorts, hipsters, briefs, etc.), and the undies they feel best in. As we learned, many are traditionalists — meaning they won’t do a whale tail and are loyal to Hanes and Gap. Below, the main takeaways from the 90 responses we received.
1.
It’s all about the butt
The biggest turn off in a pair of panties? Ones that don’t stay put, according to our readers. To avoid the dreaded wedgie, styles like bikinis and briefsproved popularthanks to their medium-to-full coverage. Other favorites were styles that avoided the dreaded VPL and ones that were supportive without being binding. Boxers, with their slight thigh coverage, beat out trunks thanks to a mixture of those coverage and tightness reasons.
2.
Calvin Klein makes the softest underpants
Material was second behind fit in determining how comfortable a pair of underwear was, and 24 percent of respondentshighlighted cotton(or cotton blends) as their go-to comfy material. Several people mentioned Calvin Klein pairs across a range of styles. One male respondent told us he’d tried “branching out” from them a few times during the past 30 years but never found anything more comfortable or supportive. Another said that Calvin bikinis are soft, as well as being crucially “tug-free.” Uniqlo, Hanes, and Gap were also mentioned.

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And if you like Calvin Klein, try Everlane says our underwear specialist Ambar Pardilla.

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The Cotton High-Rise Hipster, to be precise.
[Editor’s note: Only the smallest size of these hipsters are available right now — we’ll be checking Everlane regularly for restocks.]
3.
And while comfort meant something slightly different to everyone …
“I want underwear that is lower rise and so comfy I forget I’m wearing it.”
“I like it to cover to the top of my tummy while having less (or none) panty lines in the back, seamless but doesn’t ride up and doesn’t have lace on the edges so that it’s smooth and comfortable.”
“Full coverage briefs — no wedgies, don’t care about VPL, comfy gusset.”
“Comfort means that they don’t climb where they don’t belong.”
“I don’t like being reminded of underwear like I would with a thong or string bikinis. A brief lays nicely in a way where I’m not thinking about it or feeling uncomfortable. Cotton is a must for breathability. The high cut makes a brief feel sexier, so I’m confident in them if someone ends up seeing them.”
4.
… You all answered that thongs are the least comfortable …
5.
… But can’t deny that they are still the sexiest option
Almost half of our respondents highlighted lacy orthongstyles as the ones they felt the sexiest in. If you really can’t bear either of those, though, there is an alternative: mesh. People like the fact that it is sheer and revealing without the rubbing (or quote-unquote “crack” exploring) qualities of the other two styles.
Our recommendations:

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Negative Underwear Sieve Thong
“If you don’t see yourself as a “lingerie” person, you may want to consider Negative Underwear’s many mesh styles,”says Pardilla. The brand’s low-rise, sheer mesh thong is functional yet sexy.

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Pardilla affirms that it doesn’t “leave me with a wedgie.”
Some reader recommendations:

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“I really like the MeUndies lace-edge tanga. Little lace, little cheek peek but still comfy fabric.”

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“Something lacy like Hanky Panky briefs or Cosabella. But stretch lace falls apart so quickly that it’s only for special occasions.”
And a ‘sexiest’ wild card:

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“Plain black cotton underwear. When I was a college sophomore, I took some photos for our college erotica magazine (it was a different time) and about 30 or 40 people showed up and all the women were wearing plain black cotton underwear (at first). I was so surprised. How did they all collectively know? Since then, it’s always been my date-night go-to.”
6.
The best seamless undies come from Parade
Behind Parade, our subscribers also testified to the no-show capabilities of styles from Gap, Victoria’s Secret, Soma, Uniqlo, Hanes, andSkims.

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7.
When you buy, you buy in bulk
People tended to purchase between three and five styles at a time. Plenty were guided by “bundle deals” such as Victoria’s Secret’s two sets of three panties for $30, etc. Others lamented the lack of these bundle sales that used to be so common, though, like this respondent who told us price has changed her habits: “Ideally, I’d buy three to five pairs at once — but it’s gotten too expensive, so now it’s one at a time.”
8.
The cheapest pair of underwear you’d buy was $1, the most expensive was $150
But the average spend was around $5 to $20 — which has also been, in our experience, the sweet spot for a good-quality pair ofcomfortable underwear.
At the budget end …

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Many respondents told us that they rely on the Amazon Essentials multipack: “The cheapest I’d pay is … whatever the multipack on Amazon is.”

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While Hanes or H&M were the unofficial supplier of emergency panties: “I mean we’ve all bought a pack of Hanes in desperate times, or like postpartum. But the minute that was over they all went in the trash.”
At the splurgier end …

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People loved to name-drop Agent Provocateur and Bluebella: “The most has been almost $100 for Agent Provocateur. 💋”
9.
For most, period underwear was just ‘the underwear you wear on your period’ …
And that tended to be fuller coverage (for pads, tampons, and comfort), an older pair, and black. While specific leakproof underwear was worn by the minority, eight respondents did use specificperiod pantiesfrom brands like Lilova and, most popularly, Thinx.

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10.
The oldest pair of underwear could have graduated college
On average, the bulk of people’s underwear drawers ranged from two-to-ten years old. Most people couldn’t pinpoint it, though. The general consensus was that pairs are good to go until they’re literally falling apart, and people felt that pairs bought over a decade ago were of such better quality that that could mean they’d last for 15 years without a tear. Only one person said that they entirely replace theirunderwear drawereach year — “every year on my birthday all the underwear is thrown out and I get new underwear (helpful as my birthday is in Feb. and I can take advantage of the holiday sales)” — but many were curious as to how often theyshouldbe replacing their pairs. (Pardilla says: “I think when the elastic doesn’t snap back anymore or the seams around the gusset are coming apart, it’s time to send your briefs to the big underwear drawer in the sky!”) As for the much older pairs (20-plus years), these were mostly kept for sentimental reasons and never worn. However, plenty said that pairs from ’00s Victoria’s Secret were still going strong with regular use — but they wouldn’t shop there now.
The oldest pairs were:
“A Donna Karan control brief that I bought probably 25+ years ago, and because I rarely have occasion to wear it, and I always wash it by hand, it is still in perfect shape.”
“I’ve had a pair since high school and I’m 40! I don’t wear them but they are nostalgic and remind me of a different time.”
11.
You buy a new pair of underwear every six months
And it was all aboutsales, sales, sales— about half of respondents mentioned they’d wait until their favorite brand went on sale, which happened to be about twice a year. Other driving factors behind purchasing new pairs was weight fluctuation (pregnancy, for example), or finding that their current pairs were “falling apart.”
12.
And finally, no one can decide how to organize their underwear drawers
Among our readers, there seemed to be two extremes:Marie Kondoor organized chaos. But almost everyone keeps the sexy stuff separate from the everyday pairs.
Organized:

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“Folded and upright in a line in drawer organizers from Ikea.”

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“Iorganizeby color, rolled into drawer organizers — Marie Kondo inspiration,” said one respondent, and around a quarter agreed that color first was the easiest way to organize. Then came by style, and a preference of either rolling, or folding.
Chaos:
“Honestly, it’s kinda chaos. Just everything sorta thrown together. I have never found an actually sustainable system for me to organize my underwear. But I have a basket in my closet where I put lingerie in, so it’s separate from my everyday underwear.”
“Organize??? 🤣🤣🤣🤣”
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